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STEAL THIS IDEA
BY MARTY NEUMEIER
The Strategic
Pyramid
What’s the difference between a mission and a vision? How’s a purpose
different from a goal? Does the corporate mission la...
Here’s a simple model that puts the major concepts of the last 20 years into
a clearly defined hierarchy. The next time yo...
LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
The reason
you exist beyond
making money
(never changes)
PURPOSE
a...
Notice in the pyramid that mission and vision are on the same level. They’re like
unidentical twins that reveal the “how” ...
Find more Marty Neumeier ideas to steal at
liquidagency.com/blog
LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
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Steal This Idea: The Strategic Pyramid / By Marty Neumeier

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What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other.

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Steal This Idea: The Strategic Pyramid / By Marty Neumeier

  1. 1. STEAL THIS IDEA BY MARTY NEUMEIER The Strategic Pyramid
  2. 2. What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other. LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
  3. 3. Here’s a simple model that puts the major concepts of the last 20 years into a clearly defined hierarchy. The next time you address the top-level drivers behind your business or brand. LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
  4. 4. LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER The reason you exist beyond making money (never changes) PURPOSE a master plan for creating value (5-20 years) MISSION Short-term objectives that support your mission and vision (1-5 years) GOALS THE STRATEGIC PYRAMID a shared picture of mission success (5-20 years) VISION
  5. 5. Notice in the pyramid that mission and vision are on the same level. They’re like unidentical twins that reveal the “how” and the “what” of future success. Most CEOs get this wrong, using mission and vision interchangeably. Also notice that purpose is on a higher level than both mission and vision. That’s because even when the mission isn’t going well and the vision seems like a mirage, a strong purpose will keep people coming back to work day after day. That’s it. Now you can start building a strategy that all your stakeholders can understand. LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
  6. 6. Find more Marty Neumeier ideas to steal at liquidagency.com/blog LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER
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What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other.

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