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When I founded FAB Communications, my initial goal was to rack up as many entertainment clients as possible. But when I joined BNI in 1998, people started referring small business colleagues and entrepreneurs. Folks were sending me dentists, financial organizations, and planned giving advisors! None of those were as sexy as the stuff I was doing in entertainment. But once I sat down with the potential client, I understood what their goals were and how I could help them. It actually was sexy. Now most of my practice is focused on entrepreneurs and bringing them into the spotlight and showcasing their unique abilities.
Here is a gallery of some of my favorite pieces of publicity for entrepreneurs.