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I am an avid reader and started a book club in 2002. I enjoy getting exposure for my author clients. Since 1996, when I founded FAB Communications, those author clients have been exclusively self-published or print-on-demand or independent (whatever you want to label it). By no means am I shunning authors from big publishing houses; I would love to work with them. The mentality is different for the self-published writer; he or she knows that they have to handle the marketing and promotion of their tomes themselves, so they understand the importance of getting good help from consultants. The first time author at the big house will have access to the department’s publicity staff and if they want an outside consultant to come aboard it will come from their pocket. Their advance is usually not enough to cover my costs and their living expenses. And they have the option of using the in-house staff, who have probably put other authors on Oprah or in the New York Times.
Plus, my clients write how-to books on their fields of expertise. I don’t do fiction, but I read it.
Here is a gallery of some of my favorite pieces of publicity in publishing.