Successfully reported this slideshow.

Construction industry in kenya


Published on

Construction industry in kenya

  1. 1. Construction and Infrastructure Industry in Kenya
  2. 2. Foreword Objective – To conduct research on construction (infrastructure and real-estate) market in Kenya and insurance/re-insurance market opportunity Scope – To gain insights into overall construction market size, structure and segmentation, competitive intelligence, sector trends, challenges, opportunities and threats, major projects, historical and projected investment (including FDI) over 2 years, macro/micro economic, geo-political and regulatory/policy environment that will support/obstruct growth in the sector. – Insurance/re-insurance market opportunity in construction sector and market entry strategy Methodology – Secondary research Information sources – Company websites, Analyst Reports, online Database such as Factiva, UNCTADSTAT, World Economic Forum, etc – News publications and magazines Limitations – Since the sources of information used for this study are secondary in nature, there might be certain gaps in the understanding of certain parameters. This is mainly due to limited availability of information on secondary sources. 2
  3. 3. Table of Content Country Overview – Kenya  Geo-Political Scenario  Macro Economic Scenario  Investment Rationale Construction and Infrastructure Industry Market Scenario Market Structure Market Segments and Key Regions Market Trends by Segments Foreign Direct Investments Competitive Attractiveness Drivers and Barriers Proposed and Ongoing Projects Market Scope for Insurance Sector in Construction and Infrastructure Industry Market Overview – Insurance Sector SWOT Analysis Market Opportunities Market Assessment Market Entry Strategy 3
  4. 4. Geo-Political Scenario Kenya is governed by a coalition party since 2002 with Mr Mwai Kibaki as President and Mr Raila Odinga as Prime minister • Kenya is a constitutional democracy with a unicameral parliament and an executive president directly elected by voters • Cabinet portfolios are shared between the PNU and the ODM, which have roughly equal representation in parliament. Political Political • The new constitution, promulgated in August 2010 following a referendum, will retain a Structure Structure presidential system but with new checks and balances, including the devolution of some power to the county level and the creation of an upper house of parliament. • The new dispensation will come into force after the 2013 election. • The coalition government intends to push ahead with economic reforms, including trade liberalization, privatization and deregulation, in order to improve business environment, Political Political thereby boosting growth and reducing poverty. Structure Structure • However, developemnt on these reforms will depend on 2013 elections • Kenya and the IMF agreed a new three-year programme in January 2011 that will focus on fiscal consolidation and structural reforms, but high-level corruption remains a key policy challenge that successive governments have failed to rectify. • Kenyas rate of corporation tax is 30% for resident companies and 37.5% for non-resident Taxation companies, but the overall tax burden rises to about 50% of gross profits with the inclusion of Taxation labor and other taxes. • Buoyant imports will maintain the current-account deficit at an estimated 9.6% of GDP in 2012. Foreign trade • However, the deficit will narrow gradually in 2013-17 because of stronger export earnings, Foreign trade services inflows and remittances.Source: Economist Intelligence Unit 4
  5. 5. Macro-economic Scenario Kenya’s growth in 2010/11 was driven by good performance across key sectors and stable macroeconomic environment East Africa Economic Overview East Africa Economic Overview • The East African Countries of Kenya, Tanzania, Uganda and Rwanda experienced modest GDP growth rates of 5.6% to 7% in 2010/11 • Significantly, with the exception of Kenya, all the other three countries experienced reduced growth rates compared to 2009/10 • Kenya recorded a GDP growth rate of 5.6% in the 2010/11 financial year, more than double the growth realized in 2009/10 − Growth was primarily driven by positive performance across all the key sectors of the economy − Stable macroeconomic environment due increased lending to the private sector, low inflation rates, stable interest rates were also factors to the growth Comparison of East Africa Macro-economic Indicators Comparison of East Africa Macro-economic Indicators Indicators Kenya Tanzania Uganda Rwanda East Africa Total/Avg Population (mn) 39.8 43.7 31.8 10.7 126.0 GDP Current Price (USD mn) 32,187 23,104 16,567 5,964 77,822 GDP Growth Rate (%) – 2010/11 5.6 6.5 6.3 7.0 6.1 GDP per Capita (USD) 808.7 528.7 521.0 532.1 617.6 Inflation Rate (%) 4.1% 6.3% 11.3% 3.9% 6.3% Total Public Debt (USD mn) 13,417 11,241 4,300 946 29,404 Trade Deficit as % of GDP current price 21.0 9.5 13.8 17.2 15.8Source: KPMG 5
  6. 6. Macro-economic Scenario The agriculture and manufacturing sector performed exceptionally well compared to other sectors during FY 2010/11 Key Sector Performance in Kenya Key Sector Performance in Kenya Agriculture •Improved weather conditions, provision of affordable fertilizer and seeds to farmers were key in reversing the fortunes of the key agricultural sector which recorded growth of 6.3%. •The key cash crops recorded mixed performance with tea production growing by 27% while coffee production declined by 22%. •The horticultural sector lost approximately KES 9 bn due to traffic interruptions caused by the volcanic ash eruptions in Iceland Manufacturing •The manufacturing sector managed to shake off the adverse effects of high energy costs and the influx of cheap imports to record increased growth of 4.4%. •This is attributed to the good rains leading to an increase in availability of raw materials and stable power supplies Telecommunication • Mobile subscriptions passed the 50% mark for the very first time. • The calling rates fell significantly with the entry of new players, However, the fall in ARPU has forced the industry players to come up with innovative product offerings. • Kenya is now a world leader in mobile phone money telephony. Financial Services • Money supply grew by 21.6%, with lending to the central government increasing by 62.7% to KShs 347.4 billion. • The increase in lending to government shows Kenya’s continued dependence on domestic borrowing to finance the budget deficit.Source: KPMG 6
  7. 7. Macro-economic Scenario Tea and Industrial Suppliers are leading products and markets in terms of exports and imports, respectively; China and India constitute for over 25% of total imports by country Major Exports by Products 2011 Major Exports by Products 2011 Major Imports by Products 2011 Major Imports by Products 2011 Leading Markets by Country 2011 Leading Markets by Country 2011 Leading Suppliers by Country 2011 Leading Suppliers by Country 2011Source: Economist Intelligence Unit 7
  8. 8. Investment Rationale in Kenya Kenya is regarded a regional hub for trade and finance in East Africa, and many large corporations have their Africa headquarters in Nairobi • Kenya boasts advanced markets and high market adoption rates, also resulting in significant technological advances • Social Media is playing a key role in revolutionizing the increasing interaction with customers and stakeholders • Infrastructure remains one of Kenya’s biggest challenges. – In order to achieve the goal of transforming Kenya into a middle-market economy, infrastructure development is essential. – Significant infrastructure projects are underway – many of which are financed through China. • Governments within East Africa are coming together for economic development in the region – There is a renewed commitment by the EAC governments to make the free movement of goods, people and commerce easier. – The private sector has also shown significant support. • Corruption levels have come down significantly in the country • Key investment areas continue to be tourism, agriculture and technology. – Oil has recently been discovered in Kenya and is likely to become an important investment area. • The Kenya Government has planned a transformation program – Vision 2030 with an aim to achieve sustained growth of 10% per annum from 2012 – The tenets of Vision 2030 are aligned with Millennium Development Goals (MDGs). – The pillars of Vision 2030 provide a rallying focus point – all aspects of the economy are attuned to achieving these goals. • Public Private partnership are essential for make Kenya an attractive destination for business investment.Source: KPMG 8
  9. 9. Table of Content Country Overview – Kenya  Geo-Political Scenario  Macro Economic Scenario  Investment Rationale Construction and Infrastructure Industry Market Scenario Market Structure Market Segments and Key Regions Market Trends by Segments Foreign Direct Investments Competitive Attractiveness Drivers and Barriers Proposed and Ongoing Projects Market Scope for Insurance Sector in Construction and Infrastructure Industry Market Overview – Insurance Sector SWOT Analysis Market Opportunities Market Assessment Market Entry Strategy 9
  10. 10. Market Scenario The real estate and construction sectors are one of the key drivers of economic growth in Kenya for the last five years • The Kenyan construction industry contributes 5% to the country’s GDP and employs more than one million people Significant Significant • According to report by Kenya National Bureau of Statistics (KNBS), economy of Kenya sector in the grew by 4.9% in the first quarter of 2011 mainly due to improved productivity in the sector in the construction industry economy economy − The industry added KES 12.6 bn to the country’s GDP in Q1 2011 − Growth was supported by large road infrastructure projects currently under way across the county. − Growth was also reflected in cement consumption which rose to 779.3 million tonnes up from 667.1 million tonnes consumed in Q1 2010 • Rapidly expanding population has further fuelled increase in investments in the construction industry to capitalize on the demand for decent housing − Opportunities for investment are immense particularly in the manufacture and supply of construction Increase in materials and components, construction of middle and lower income housing as well as in the area Increase in of upgrading informal settlements. Investment Investment • The transport sector also offers huge investment opportunities especially in the renovation and rehabilitation of transport infrastructure Growth opportunities for the construction industry primarily lies in: • Road construction and rehabilitation • Construction of the rail link to South Sudan Opportunity Opportunity • Rehabilitation of airports Areas • Development of Lamu Port Areas • Construction of geothermal and wind power generation plants • Urban housing development by private and public sector to meet the rising housing demandSource: News Releases 10
  11. 11. Market Scenario However, the slowing economy in 2012 has adversely affected the growth of the sectors • According to Kenya National Bureau of Statistics, real estate and construction have witnessed slowdown in growth compared to the same period in 2011. Slowdown in Slowdown in • The construction sector only grew by 1.4% in Q2 FY2011, as compared to 5.1% during the the Sector the Sector same period in 2011. • However, the sector is expected to grow faster towards the end of the year as commercial banks continue to lower lending rates. − According to the Financial Stability report for 2011 released by the Central Bank of Kenya, during the year ended 31st December 2011, the real estate sector had 23, 157 loan accounts with gross loans to the sector totaling KES146.4 bn. • The building and construction sector had 11, 580 loan accounts and loans of up to KES 41.2 bn • In H1 FY2012, credit growths sharp slowdown negatively impacted activity in sectors most exposed to credit including trade, real estate and construction sectors that hold 17%, 12% and Decrease in Decrease in 5%, respectively, of total credit extended to the private sector. Credit Growth Credit Growth • According to analyst firm Renaissance Capital, growth in construction activity slowed significantly to 2.2 per cent year on year in 1st half of 2012, from 6.0 per cent YoY in 1H11. − This is reflected in the marked slowdown in cement productions growth to 3.8 per cent YoY in the year to May, compared to 13.0 per cent YoY a year earlierSource: News Releases 11
  12. 12. Industry Structure The construction industry is structured in a manner wherein all the main players are interconnected to each other Construction Industry Structure Construction Industry Structure Small scale, medium scale Public sector and and large scale contractors private sector handling projects upto USD Professions organizations, 1 mn, USD 1-10 mn, > USD individuals 10 mn, respectively Contractors Clients CONSTRUCTION INDUSTRY Banks and Financial Resources Institution Equipment Manufacturers Input manufacturers for construction materials, machinery and TransportSource: Study on Construction Industry Value Chain 12
  13. 13. Market Segments and Key Regions The office market has witnessed a steady rental rates while the retail market has benefitted from the growing middle class population • Proliferation of the new constitution led to a recovery in confidence and improved optimism about the future from both local and international investors. • Major decentralized office nodes of Westlands, Upperhill, Riverside, Karen and Gigiri continue to Office Markets Office Markets witness considerable amount of prime office development, notably 14 Riverside, Delta Corner and KMA Centre • New accommodation has been let at a steady rate and Grade A office rents have increased. • Nairobi continues to be home to the most modern shopping malls in the country, with new entrants being Galleria Shopping Mall and Greenspan. Retail Markets Retail Markets • Mombasa and Kisumu have also witnessed retail developments including the new City Mall in Nyali, Mombasa (currently under construction) and United Mall and Mega City in Kisumu. • Retail sector has benefitted from a resilient economy and a growing middle class population. Kenya prime rents and yields Kenya prime rents and yields Prime Rents Prime Yields Office USD 10 per sq m per month 9% Retail USD 31 per sq m per month 11%Source: Frank Knight 13
  14. 14. Market Segments and Key Regions Industrial Markets growth is fuelled by development of business parks; development of out-of-town integrated communities are being witnessed in the residential market • Increased development of business parks targeting light industrial users, including BPO and Call Centers Industrial Industrial • Notable projects which have been completed include Sameer Business Park, Tulip House and Markets Royal Business Park, all on the Mombasa Road. Markets • The government has acquired 1,000 acres along Mombasa Road, where it intends to construct an ICT hub to attract both internal and external investment and enhance the ICT sub-sector • Market in both the mid and high end sectors is vibrant and prices have recovered from the impact of the global economic crisis and the post-election clashes of early 2008. Residential Residential • Houses in gated compounds and apartments have seen greater demand than single stand-alone Markets homes. Markets • The current trend is to develop out-of-town integrated communities, targeting mainly the middle class; examples include Fourways Junction and Thika Greens. Kenya prime rents and yields Kenya prime rents and yields Prime Rents Prime Yields Industrial USD 3.6 per sq m per month 13% Residential USD 4000 per month* 7% * 4 bedroom executive house – prime locationSource: Frank Knight 14
  15. 15. Market Trends by Segments The office market is driven by relocation and upgrades; International retailers taking advantage of Kenya’ increasing consumerism • Nairobi’s growing preference as East Africa’s commercial hub continues to attract multinational corporations, raising demand for grade A commercial space and propping up rental prices • Supply of decentralized grade A & B office space has continued on an upward trend since the mid 2000s, with about half of it being located in Westlands. Office Markets Office Markets • Demand for Grade A office space in these locations is driven by − Local tenants relocating as a result of a desire to move from the CBD − Tenants maturing into formal office space from informal space such as converted houses, and new tenants coming into the market as FDI • Situation expected to improve with the proposed rail transport link connecting Embakasi and the CBD, and the completion of the Southern by-pass linking Mombasa Road tothe Nakuru Road. • Growth of the Retail market is primarily attributable to: − Increasing consumer spending power and recent real estate and infrastructure boom; − Kenya being a key financial, transportation and logistics hub, and a relatively stable economy in comparison to other East African countries Retail Markets Retail Markets • Retail sectors leading the expansion are hypermarkets, convenience stores and specialty retail. • Leading retail chains plan to increase their investment significantly. − KFC has opened three stores in 2012 while Nairobi Java House which dominates the café and restaurant trade is undergoing an aggressive regional growth strategy. − Major international chains such as Walmart’s, Game Stores, and Edgars plan to enter the market in 2014 • Between 2012 –2014, Kenya is estimated to have additional 7 ultra modern retail centers of approx 150,000 Sq M located within the outskirts of Nairobi and Mombasa.Source: Frank Knight 15
  16. 16. Market Trends by Segments Industrial markets growth has been fuelled by development and investments in private sector while Residential Markets has been hampered by increasing interest rates • The industrial market, which has largely been dominated by owner occupiers, has seen increased activity since 2009 with the development of speculative business parks targeting light industrial users such as Business Processes Outsourcing and Call Centers. − Kenya’s connection to the submarine fibre optic cable giving the country true broadband capability is Industrial Industrial cited as a key reason for the increase in demand Markets Markets • Conversely, the appetite for investment in this sector increased in the private sector. • Demand for warehousing close to JKIA has slightly increased due to improved accessibility & connectivity resulting from the opening up of the Eastern & Northern Bypass. • The high end rental market in Nairobi has remained vibrant in the first six months of 2012. • Demand for high end houses in gated community compounds has increased due to communal security and shared facilities. Residential Residential • The sales market has been somewhat subdued in the Q2 FY 2012, mainly due to: Markets Markets − High interest rates (20 –24%) against the central bank maintenance of the CBR rate at 18% in 2012 − High returns being offered on fixed deposits 9% and short term investments such as Government securities ranging from 20% in January to 10% in June 2012 • The interest rates are expected to drop in case the central bank reduces the base rate − Some banks are already advertising mortgage rates at 16.9%; 110 basis points below the CBR base rate.Source: Frank Knight 16
  17. 17. Foreign Direct Investments The Foreign Direct Investments stock has grown at a CAGR of 8% during the period 2007 – 2011; expected to increase further due to rising interest shown by China Foreign Direct Investments Foreign Direct Investments • Substantial increase in FDI in 2011 defied the general perception among foreign investors to reduce investments during 2,618 election period − Enactment of new Constitution in August 2,283 2010 is cited as a key reason for confidence among foreign and local 1,989 2,105 investors due to guarantees of political 1,893 stability • Investments have continued to increase both in the infrastructure sector, financial services, the stock market, oil exploration and prospecting sector as well as in the transport and communication front • Investments are set to further increase due to the rise in Chinese interest in the country as well as the discovery of oil and gas in Kenya. • China’s FDI in Kenya is also spreading away from construction and manufacturing, to communications and Total FDI investment by medium-size enterprises in interior décor, construction, hotels and restaurantsSource: UNCTADSTAT, News Releases 17
  18. 18. Foreign Direct Investments Kenya is expected to continue to be one of the preferred destination for foreign investments in East Africa, however political lapses could have an adverse effect • The government’s effort in improving infrastructure coupled the country’s strategic position within the Eastern Africa region with a sound financial services sector, highly skilled workforce, mineral discoveries have been biggest attractions for foreign investors Preferred FDI Preferred FDI • The economy of Kenya is among the fastest growing in the world, attracting investors from Europe, America and other more developed countries Destination Destination • According to Foreign Direct Investments (FDI) 2012 report published by FDI Intelligence, a specialist research agency of the Financial Times, Kenya received 55 projects in 2011, compared to 31 projects in 2010 • Some of the global and regional giants have moved their operations to Nairobi: − South Africa’s multinational retail giant Massmart is looking to set up shop in Kenya by 2014 through its subsidiary Game, with its first store to be hosted at a mall to be called Garden City along the Thika Superhighway − General Electric is to move their corporate headquarters from South Africa to Nairobi. − Pfizer has unveiled plans to set up a Nairobi office as the regional hub while food and beverage giant − Pepsi-Cola intends to build a KES 2.4 bn manufacturing plant at Nairobi’s Ruaraka area. • Political risks and slow business reforms continue to affect the investment outlook • Delays in setting up crucial governing bodies under the Constitution enacted in 2010 are dampening investor confidence in the country. − Failure to set up the new National Lands Commission (expected to be setup in 2012) resulted in a Political Risk Political Risk hold-up in the renewing of land leases • Policy and institutional lapses can impacted Kenya’s standing as East Africa’s most attractive destination for foreign investment − Under serious threat from neighboring states, who are cashing in on the country’s lengthy licensing procedures and sluggish commercial dispute settlement to sharpen their competitivenessSource: News Releases 18
  19. 19. Competitive Attractiveness Kenya faces stiff competition in terms of FDI attractiveness from neighboring like Rwanda, Tanzania and Uganda Global Competitiveness Index Global Competitiveness Index Countries Score Ranking Ranking Change in (2012 – 2013) (2011 – 2012) Ranking Rwanda 4.24 63 70 +7 Kenya 3.75 106 102 -4 Tanzania 3.6 120 120 No Change Uganda 3.53 123 121 -2 • Rwanda remains East Africa’s most attractive investment destination, with a recent survey by the World Economic Forum putting it at the top of the region’s rankings in competitiveness, at position 63 globally, moving up seven places from 2011 • Kenya came second in the East African region at position 106, followed by Tanzania at 120, Uganda at 123 and Burundi at 144 • In terms of the financial value of investments, Uganda and Tanzania lead the region in attracting FDI − In 2011, Tanzania attracted FDIs worth USD 1 bn, focused largely on its offshore gas fields − Uganda received USD 792 mn in investment, while Kenya drew in USD 335 mn • Kenya’s vibrant private sector, advanced infrastructure and skills base have been its main selling points in the global investment market, but red tape, corruption, fears of political instability and a restrictive labor market remain key drawbacksSource: The Global Competitiveness Report 2012–2013: World Economic Forum, News Releases 19
  20. 20. Drivers and Barriers Growth in construction and real estate sector would be driven by Government’s initiative to develop infrastructure and thereby create opportunities for other sectors • Vision 2030 envisages a massive upgrading and • Political risks and slow business reforms coupled extension of the country’s infrastructure with slow growth rate • Interest shown by Government to improve the • Red tape, corruption, fears of political instability and country’s infrastructure and attract foreign a restrictive labor market remain key drawbacks investments • Rising inflation rate leading to banks increasing • Major infrastructure projects undertaken across the lending rates could hamper the buying and country with a vision to have no “remote” areas in the repayment capacity of the middle class population coming years • Increasing competition from neighboring countries • Rising middle class population has resulted in the like Rwanda, Tanzania and Uganda increasing demand for residential housing complexes and townships • Interests shown by multinational companies in the Nairobi region can lead way to other companies opening operations in the country • Increased development of business parks targeting light industrial users, including BPO and Call Centers 20
  21. 21. Proposed and Ongoing Projects As part of its effort to improve infrastructure, the Kenya Government has awarded large projects to multinational companies across the globe Recent Projects Details Substation Project • The Kenya Electricity Transmission Company Ltd (KETRACO) signed a power transmission project with a Spanish construction company, Iberdrola Ingenieria y Construccion S.A.U for the construction of the 220kV ring around the Nairobi Metropolitan area, which is expected to boost reliability of power in the capital. • The deal size is estimated to be USD 59 mn Water Project • China State Construction Engineering Corp. Ltd (China Construction) signed an EPC Commercial Contract with Regional Development Authorities of Kenya on High Grand Falls Multipurpose Water Project in Kenya • Contract value is estimated to be USD 1.75 bn Water Supply • Dutch construction company Royal BAM Group (AMS:BAMNB) signed a USD 658,000 contract to Infrastructure participate in the design of water supply infrastructure in Northern Kenya. • The order was awarded by Kenyan government authorities and half of the costs for the development phase will be paid by the Dutch Facility for Infrastructure Development, or ORIO. Kisumu Airport • Kenya Airport Authority invested KES 1.9 bn in Phase Two of the construction of Kisumu Airport • The construction will include expansion of the airport s runway shoulders, formation of additional cargo aprons, more approach lights in the lake, parallel taxiway and an additional parking Carriageway • Kenya Government contracted China Wu Yi Construction Company for construction of a dual extension of carriageway extension of Langata Road from Kenya Wildlife Service gate to Bomas of Kenya Junction. Langata Road • The project, which includes lighting and a footbridge at the KWS gate, is fully funded by the government and is estimated to complete within 15 months Loruk-Barpelo road • Punj Lloyd Limited entered into a joint venture with Intex Construction for executing the Loruk-Barpelo project road project. • The project worth INR 2.85 bn was warded by the Kenya Highways Authority is expected to be completed in 30 monthsSource: News Releases 21
  22. 22. Table of Content Country Overview – Kenya  Geo-Political Scenario  Macro Economic Scenario  Investment Rationale Construction and Infrastructure Industry Market Scenario Market Structure Market Segments and Key Regions Market Trends by Segments Foreign Direct Investments Competitive Attractiveness Drivers and Barriers Proposed and Ongoing Projects Market Scope for Insurance Sector in Construction and Infrastructure Industry Market Overview – Insurance Sector SWOT Analysis Market Opportunities Market Assessment Market Entry Strategy 22
  23. 23. Insurance Sector - Overview The Insurance sector in Kenya has been successful despite the economic and socio- political issues prevailing in the country Total Premiums (2009 ––2014) Total Premiums (2009 2014) Overview • In spite of Kenya’s economic and socio-political issues, non-life insurance penetration has risen to around 2% of GDP – a high figure considering the overall income level in Kenya. = R AG % C 8 • Non-life insurers have been innovative and are 1 able to understand the needs of the clients − Eg: Agricultural risk products that cover farmers against the impact of natural disaster, facilities to pay premiums via mobile phones and takaful. • Kenya’s life insurers have managed to develop a segment that accounts for about a third of all premiums written in the insurance sector as a whole. • Development of the segment is not entirely driven by multinational giants − South Africa’s Metropolitan Life has a subsidiary in Kenya. − Sanlam, another South African major, has a strategic relationship with Pan Africa, as well as its own subsidiary in African Insurance. − Local life companies have also been key players in the segment’s evolutionSource: Business Monitor International 23
  24. 24. SWOT Analysis Though the Kenyan insurance sector is projected to grow at a rapid pace, it is still subject to the socio-economic and political environment of the country Strengths Weakness • Development of local life insurance industry, which • Absence of large insurance companies resulting in lesser accounts for about a third of total premiums. economies of scale • Representation by a well organized trade body and • Limited involvement of foreign insurers due to past overseen by a relatively new and empowered regulator restrictions and challenging business environment in a • Entry of non-life segment in other insurance other than small economy motor insurance. • Poverty and lack of awareness • Development of micro-insurance products • Over dependence on traditional products and distribution • Consolidation among insurance companies to build channels economies of scale Opportunity Threats • Wider acceptance of insurance products leading to higher • Fraud and corruption grower rates in the coming years • Deterioration of political conditions could hamper the • Consolidation could lead to further economies of scale development of the insurance sector. • Growth in micro-insurance products market • High inflation represents a challenge to the long-term • Formation of East Africa Community (EAC) could provide development of the life segment. opportunities for Kenyan insurers • Change in economic situation could impact foreign • Development of takaful products may open up a investment previously untapped market.Source: Business Monitor International 24
  25. 25. Market Opportunities in Infrastructure Sector Infrastructure and construction companies prefer taking Political Risk Insurance to insure themselves from non-payment of dues and any political disturbance • General products like medical and accident insurance are the most widely accepted product among companies in Kenya • Additionally, infrastructure and constructions companies prefer taking political risk insurance in order to protect themselves from damages and losses incurring from non-payment of dues or any political disturbance • Some of the political risk insurance covered by African Trade Insurance Agency (ATIA) for infrastructure projects include: Project Project Details Insurance Risks Covered Type Construction • The project supports the government’s drive to accelerate Political Risk Non-payment of invoices of infrastructure projects and strengthen public services and Insurance and certificates by Government support local firms in a bid to increase capacity. Government of Kenya buildings • To complete the works, the government contracted a Kenyan firm with a successful track record in the region on infrastructure and engineering projects within the public and private sectors. Residential • 105 residential apartments in a Nairobi suburb was Political Risk Embargo; expropriation; housing awarded to a contractor with an international financial Insurance damage or business backer. interruption due to war • The lender purchased ATI’s Political Risk Insurance to and civil disturbance; alleviate potential risks that may impact on the project, arbitral award default and which is targeted for completion in 2010. currency transfer restrictionSource: Press Releases, ATIA website 25
  26. 26. Market Opportunities in Infrastructure Sector Considering the Government’s initiative to push infrastructure development, demand for Engineering Insurance is expected to increase • With many infrastructure projects underway, infrastructure and construction companies are looking at protecting themselves from any damage caused by possible breakdown, explosion and loss resulting from operations of plant and machinery • Some of the common engineering insurance covers include: Insurance Cover Policy Details Machinery • Policy provides, indemnity in respect of unforeseen and sudden loss or damage to the specified Breakdown machinery whilst at work or at rest or while being dismantled. Computer & • Policy covers sudden and unforeseen physical loss of or damage to the computer equipment, Electronic software and re-compilation of data lost or damaged. Equipment • The policy also covers increased cost of working occasioned by loss of or damage to the computer equipment. • The insurance covers the risk of explosion and collapse of any boiler or pressure plant in the course of ordinary working. There is also cover for own surrounding property and also third party liability. Contractors All • The insurance provides indemnity for damage to specific contract work. Indemnity is also available Risks Insurance for construction plant / equipment, site materials, injury to employees and third party liability. • Erection All Risks Insurance provides cover against risks associated with Erection, testing and commissioning of machinery, plant and equipment during the construction stage. Consequential Loss • Indemnity for loss resulting from interruption or interference to the business insured. The loss may - Machinery be direct loss of profits during the period of interruption. Insurance cover for deterioration of goods Breakdown held at a constant temperature is provided under deterioration of stock policy. The consequential loss follows breakdown of refrigeration equipment • Loss of profits following sudden accidental and unforeseen damage to machinery covered.Source: Press Releases, Eagle Africa Website 26
  27. 27. Market Assessment – Insurance in Infrastructure/Construction Industry The insurance market in the Infrastructure/Construction industry has an potential opportunity to grow if companies are made aware of the benefits of insurance Porter’s Five Forces Analysis Porter’s Five Forces Analysis Bargaining Power of Suppliers Intensity of Rivalry •Lower acceptance of insurance among •The insurance sector is currently fragmented with companies does not allow insurers to sell the mix of local, South African and multinationals premiums at a higher price present •Lack of knowledge is primary reason for lower •Consolidation of companies can lead to increase acceptance in competition Bargaining Power of Buyers •Infrastructure/construction are yet to identify the potential for insurance covers •Lack of options to reduce risk from socio-economic and political disturbance lowers the bargaining power Barriers to Entry Substitutes •Lack of awareness of insurance products has led •Government has keen interest in increasing to dependence on traditional products and foreign investments distribution channels •With elections in next year, any deterioration of •Presence of substitutes is highly unlikely given the political conditions could hamper the development current situation of the insurance sector. 27
  28. 28. Market Entry Strategy Insurance/Re-insurance companies can look at entering the infrastructure/construction market through either partnership with local insurer or through acquisition • For a insurance/re-insurance company to cater to the infrastructure sector in Kenya, following parameters needs to be considered: – Government is keen on developing its infrastructure in order to attract foreign investments – As the insurance industry is fragmented, there is lack of economies of scale. However, consolidation could lead to increase in economies of scale – Lack of knowledge and awareness or appetite for insurance balances the bargaining power between infrastructure/construction and insurance sector • Considering the above points, it will be risky for a new insurance/re-insurance company to enter the market on their own, however should look at alternatives like joint ventures, partnerships and M&A • Multi-national insurance/re-insurance companies can enter into a joint venture or partnership with a local player Joint Ventures Joint Ventures • MNCs and local players can enter into an agreement wherein the former provides financial & Partnerships backup and the latter uses its knowledge of the region to cater to customers & Partnerships • MNCs can also look at introducing their own products & services with the local players being resellers • Multi-national insurance/re-insurance companies can acquire a major stake in a local company Mergers & and make the latter its subsidiary Mergers & Acquisition Acquisition • Acquisition will give direct access to the local market without any investments in setting up operations 28
  29. 29. Thank You