Claiming Your Foursquare Venue


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Claiming Your Foursquare Venue

  1. 1. Claiming Your Foursquare Venue<br />Taking advantage of the local revolution<br />
  2. 2. Brand Engagement<br />The main purpose of marketing is to engage your intended audience.<br />Engage = To attract and hold the attention of; engross.<br />Success at engagement results in:<br />Acquiring new clients<br />Retaining clients<br />Capturing referrals<br />
  3. 3. Mobile Technology<br />The increase in smartphone usage has increased the popularity of location based networks.<br />If you aren’t taking advantage of this new trend, you are falling farther and farther behind…<br />
  4. 4. Location-Based Networks<br />What are they and how do they work?<br />
  5. 5. Location-Based Networks<br />Merge the online world with local level engagement.<br />Mobile phone applications.<br />Use GPS to find places close to them.<br />Find their location in the list and ‘check-in.’<br />
  6. 6. Location-Based Networks<br />Why on earth would you want to do that?!<br />Connect with friends in the area.<br />See what shops friends frequent.<br />See what others think of these shops.<br />Find and experience new places in the area.<br />Play games based on experiencing these new places.<br />New spin on updating your status, with comments merged with your location.<br />
  7. 7. Why should you care?<br />By the end of 2011, one in two Americans will own a smartphone.<br />43% of local retailers plan on jumping onboard with location services in the next two years.<br />
  8. 8. Why should you care?<br />These networks offer a lot of promotional opportunities.<br />These networks are more influential than traditional advertising as they are available when clients are on-site.<br />
  9. 9. Have you heard of these?<br />
  10. 10. Claiming Your Foursquare Venue<br />There’s more to it than tracking<br />
  11. 11. Signup for Foursquare<br />Go to foursquare.comand sign-up.<br />
  12. 12. Search for Your Venue<br />Search for your venue in the search bar. <br />
  13. 13. Search for Your Venue<br />Refine the search if necessary by city.<br />
  14. 14. Add Your Venue (if applicable)<br />If you can’t find your page, add it.<br />
  15. 15. Claim Your Venue<br />Click on the ‘Claim here’ link.<br />
  16. 16. Confirm You Want to Claim<br />Select ‘Continue claiming this venue’.<br />
  17. 17. Confirm You Are Authorized<br />Select ‘Yes’ to confirm you are authorized.<br />
  18. 18. Link to Your Account<br />Claiming the venue will link the site to your Foursquare account you are currently logged in with. If you’d like to change that, you can do so on this screen.<br />
  19. 19. Are you a single or chain?<br />Select the size of your organization.<br />
  20. 20. Are you a single or chain?<br />Select the size of your organization.<br />
  21. 21. Verification Process<br />This will take you through the verification process that Foursquare uses to ensure that you are, in fact, part of this company.<br />They will verify using a phone number providedso make sure to tell anyone that answers about this verification.<br />Alternatively they will mail you a notice in the mail to the address on your venue.<br />
  22. 22. Phone Verification<br />Enter your phone number for your business.<br />
  23. 23. Mail Verification<br />Select to have a code mailed to you.<br />
  24. 24. Follow linkup for more tips<br /> @linkupmarketing<br /><br />Contact us to see how we can help you build your online brand:<br />1-800-214-7032<br /><br /><br />