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Claiming Your Facebook Place<br />Taking advantage of the local revolution<br />

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Brand Engagement<br />The main purpose of marketing is to engage your intended audience.<br />Engage = To attract and hold the attention of; engross.<br />Success at engagement results in:<br />Acquiring new clients<br />Retaining clients<br />Capturing referrals<br />

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Mobile Technology<br />The increase in smartphone usage has increased the popularity of location based networks.<br />If you aren’t taking advantage of this new trend, you are falling farther and farther behind…<br />

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Location-Based Networks<br />What are they and how do they work?<br />

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Location-Based Networks<br />Merge the online world with local level engagement.<br />Mobile phone applications.<br />Use GPS to find places close to them.<br />Find their location in the list and ‘check-in.’<br />

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Location-Based Networks<br />Why on earth would you want to do that?!<br />Connect with friends in the area.<br />See what shops friends frequent.<br />See what others think of these shops.<br />Find and experience new places in the area.<br />Play games based on experiencing these new places.<br />New spin on updating your status, with comments merged with your location.<br />

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Why should you care?<br />By the end of 2011, one in two Americans will own a smartphone.<br />43% of local retailers plan on jumping onboard with location services in the next two years.<br />

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Why should you care?<br />These networks offer a lot of promotional opportunities.<br />These networks are more influential than traditional advertising as they are available when clients are on-site.<br />

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Have you heard of these?<br />

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Claiming Your Facebook Place<br />Start with a familiar example.<br />

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Find Yourself on Your Mobile<br />While at your salon, go to your Facebook App.<br />Select Check-in<br />Search for your Place<br />

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Create Your Place<br />If you don’t have a place when you search, you can skip this whole process by simply entering your address into your Page.<br />

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Create Your Place<br /><ul><li>Don’t have a Place? Enter your address into your Page and skip the rest of this tutorial.</li></li></ul><li>Find Your Place<br />Search on Facebook for your Place on Facebook.<br />

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Claim Your Place<br />Click the link on the left-hand side of your places page that says “Is this your business?”<br />

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Claim Your Place<br />The next screen asks you to certify that you are a representative of the business. Select that you are and click ‘Continue.’<br />

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Claim Your Place<br />This will take you through the verification process that Facebook uses to ensure that you are, in fact, part of this company.<br />They will call the number provided in the Place so make sure to tell anyone that answers about this verification.<br />If you don’t receive a call, click the link that says “Is this the wrong number?” and Facebook will lead you through an alternative verification process.<br />

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Follow linkup for more tips<br /> @linkupmarketing<br /> www.facebook.com/linkupmarketing<br />Contact us to see how we can help you build your online brand:<br />1-800-214-7032<br />info@linkupmarketing.com<br />www.linkupmarketing.com<br />