9things to pay attention to…
FACEBOOK TIMELINE FOR PAGES

#1 - LARGER BRANDING IMAGE
Now spans the top of the page, making
more space available to introduce your
page to new users.

#2 - PROFILE PIC
Smaller, square thumbnail with a white
border. Think about how to use it
together.

#3 – NO MORE LANDING TABS
The ability to force non-fans to land on a
specific page is gone. 

#4 - APPLICATIONS
You can still host custom content on your Facebook
page and the new layout gives you more room to make
a splash with design! You can still ‘gate’ your content
so that only people that ‘like’ your page can see it.

#5 - MILESTONES
Every company has milestones in their lifetime –
opening date, first client, expansion, etc. Add
them into the timeline so your clients can get the
essence of your company.

#6 - EXPANDED POSTS
You can ‘highlight’ important posts that you
want people to pay more attention to by
expanding them on your timeline. Great for
images.

#7 - PINNED PLACEMENT
Along with expanding posts, you can also ‘pin’ posts
to the top of your page that are useful and important.

#8 – MESSAGING ON FACEBOOK
Finally you can accept direct communications from
fans on your fan page. Make sure it’s enabled.

#9 – ENGAGEMENT IS STILL KING
Facebook has made this transition because it’s
looking to filter out the crap and ensure the truly
interesting and relevant information is top of the
list. Be engaging!