Over the past 4 years in speaking with thousands of people across 55 industries and 30 countries we’ve realised one key missing ingredient to creating a compelling profile on LinkedIn. It’s not your profile picture, your header cover or even your recommendations.. It’s something that no one thinks about but is a key component to building quality relationships with partners, potential clients, media etc That missing ingredient is your professional story. We’re emotional beings and a story is what connects us to other people not some piece of content that looks and feels like an outdated resume. So in the details below we’re going to share with you 3 key ingredients for making a compelling professional story within your LinkedIn profile. If you can master the art of creating a compelling professional story within that small character limit, you will be well on your way to converting more LinkedIn profile views into leads and eventually sales. Check out the full article here: http://blog.linkfluencer.com/missing-ingredient-linkedin-success/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY
The Missing Ingredient
To Your LinkedIn Success

2. INTRODUCTION
It was a warm balmy night in Melbourne, I decided to walk home from our offices in Docklands and
walk along the water to reflect on the day that had been.
Only a few hours earlier I had been doing a keynote speech for a large bank in Australia, where
there was about 100 executives from the bank in attendance.
When I had finished my talk on the keys to leveraging LinkedIn, the MC went to the audience for
Q&A. An older gentlemen at the back put his hand up and one of the event staff scurried over to
hand him the microphone.

3. WHAT’S THE STORY?
After being handed the microphone he coolly stood up and said in a deep bellowing voice, “What
do you think is the most important component of a compelling LinkedIn profile.”
“Your professional story,” I said.
We’re emotional beings and a story is what connects us to other people. If you can master the art
of creating a compelling professional story within that small character limit, you will be well on your
way to converting more LinkedIn profile views into leads and eventually sales.
So here it is, the 3 keys to start crafting your professional story through your LinkedIn profile.

4. 1. GET CLEAR ON
YOUR MISSION
The first key to your compelling story is basing it around your mission. There is nothing more
persuasive than someone who has a strong mission.
It doesn’t matter if you’re an Entrepreneur, Sales Person or Consultant. What matters is that you
live for a higher purpose than just getting up and trying to generate more business.
It doesn’t matter what you do, there is a higher purpose for it. So get clear on why you do what you
do.

5. 2. WHAT LED YOU
TO THAT
MISSION
Once you are crystal clear on that mission, you need to formulate the story that led you to that
mission.
What were the work experiences that led you to where you are now? What was the ‘aha’ moment
of revelation for you?
This is key because when people know your mission and what led you to that mission they are then
connected to you at an emotional level because they feel like they know you and what you stand
for.

6. 3. CREATE YOUR
PROFESSIONAL STORY
AROUND YOUR MISSION
You need to weave your mission and what led you to that mission into your summary first and
foremost then to reaffirm this through your work experiences. For an example check out my
summary and experiences on my personal LinkedIn profile here.
Be succinct and clear with where you have been, where you are now and what mission you are on.
If writing's not your strong point I highly recommend finding a good copywriter who can help you
flush out your story. Having a professionally written profile shows that you invest in yourself and
your career. This is then in alignment with your mission and your purpose.

7. DISCOVER THE 3 STEPS TO LINKEDIN
MASTERY
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