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dmexco Social Media Report 2016

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Find out key insights about dmexco thanks to Linkfluence's automated social media report builder!

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dmexco Social Media Report 2016

  1. 1. Social Media Report – September 14, 2016 Social Media Report
  2. 2. 14 sept 2016 – 15 sept 2016 WHEN & WHAT With retweets Filters dmexco OR @dmexco OR dmexco16 OR #dmexco OR #dmexco16 OR #roadtodmexco OR roadtodmexco Queries September 14, 2016 - September 15, 2016 Period 14 sept 2016 – 15 sept 2016 Radarly by Tool 2
  3. 3. 14 sept 2016 – 15 sept 2016 DMEXCO: A HUGE ONLINE AUDIENCE 3 22M Estimated reach 273M Impression 41,4K Volume of publications
  4. 4. 14 sept 2016 – 15 sept 2016 TWO BIG PEAKS 4 Evolution of publications hour by hour 0 500 1000 1500 2000 2500 0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h 0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h First day: 59% of publications Second day: 41% of publications 14 sept: 6,3k posts (11 h – 13 h) Shane Smith, Vice and LEGO are on stage 1 2 15 sept:1,9k posts (10 h – 11 h) Jack Dorsey is having a conversation with Sir Martin Sorrell 2 1
  5. 5. 14 sept 2016 – 15 sept 2016 THE BUZZ MAINLY HAPPENED ON TWITTER… 5 Blog : 0.16% Dailymotion : 0% Youtube : 0% Website : 2.74% Forum : 0.04% Twitter : 88.14% Media : 0.72% Instagram : 5.06% Gplus : 0% Facebook : 3.12% Comments : 0% 40969 publications
  6. 6. 14 sept 2016 – 15 sept 2016 …AND GATHERED AN INTERNATIONAL CROWD 6 14k 7,3k 2,8k French 1% Spanish 2% German 29% English 63% Others 5% Geolocalised posts Languages
  7. 7. 14 sept 2016 – 15 sept 2016 DMEXCO AUDIENCE: YOUNG & HAPPY 7 Sentiment Gender Negative : 2.01% Neutral : 74.28% Mixed : 0.23% Positive : 23.47% Based on the total amount of posts published during the selected period (40969 posts) Demographics
  8. 8. 14 sept 2016 – 15 sept 2016 WHAT IT WAS ALL ABOUT: TOP KEYWORDS & TOPICS 8 Based on the total amount of posts published during the selected period (40969 posts)
  9. 9. 14 sept 2016 – 15 sept 2016EMOJI ANALYSIS: FEELINGS, PRIDE, INNOVATION AND… PARTY! 9 Celebration Positive feelings Trending startups
  10. 10. 14 sept 2016 – 15 sept 2016 TOPS INFLUENCEURS 10 DEDE1640140Agentur Frau Wenk+++ @Wenk_PR DEAT-1313155Meltwater DACH @MeltwaterDACH ENCH-12010164Redaktion acquisa @acquisa ENMale348517Milan @milan_1997_ DEXX-15744819Adobe Marketing Cloud ENXX-1472717dmexco LanguageCountryAuthor's GenderFansPostsAccount
  11. 11. 14 sept 2016 – 15 sept 2016 TOP PUBLICATIONS ON FACEBOOK Impressions : 2278142 | Estimated Reach : 159469Permalink Better ad targeting and new ad formats TechCrunch 09/14/2016 2278142 subscribers Impressions : 16729116 | Estimated Reach : 1171038Permalink Bundesweite Reichweite, lokale Wirkung – Das ist unser Motto für die diesjährige Dmexco in Köln. Falls Ihr da seid, freuen wir uns natürlich... Groupon 09/15/2016 16729116 subscribers Impressions : 5887334 | Estimated Reach : 412113Permalink Jack Dorsey is a big Elon Musk fan. Business Inside... 09/15/2016 5887334 subscribers 11
  12. 12. 14 sept 2016 – 15 sept 2016 TOP PUBLICATIONS ON TWITTER Impressions : 2154673 | Estimated Reach : 172373Permalink RT @TwitterAdsDACH: Ab 10.00 Uhr: @jack im Gespräch mit @WPP CEO Sir Martin Sorrell in der Conference Hall. #dmexco https://t.co/HkLhud3VH3 Twitter Deutsch... 09/15/2016 @TwitterDE - 2154676 followers Impressions : 7817439 | Estimated Reach : 625395Permalink Don’t miss this #DMEXCO panel, @invoker will be sharing digital transformation predictions: https://t.co/NeUbbHlZhP https://t.co/67JAIk8l0R Hootsuite 09/15/2016 @hootsuite - 7816536 followers Impressions : 2154676 | Estimated Reach : 172374Permalink RT @TwitterAdsDACH: .@jack at #dmexco: Really excited about the launch of Twitter on TV apps - bringing the live conversation and live vide… Twitter Deutsch... 09/15/2016 @TwitterDE - 2154676 followers 12
  13. 13. 14 sept 2016 – 15 sept 2016 TOP PUBLICATIONS ON INSTAGRAM 13 Impressions : 34780 | Estimated Reach : 5217 Permalink At dmexco in s ta gr a m @instagram @instagra... 09/14/2016 @_shirkhan_ - 34780 subscribers Impressions : 60502 | Estimated Reach : 9075 Permalink Hallo ihr Lieben ☺️ habt ihr schon mein aktuelles YouTube Video gesehen? #linkinbio :)) Ich bin grade auf dem Weg nach Köln. @Phiaka und Ich... ROXI ?? ROXANA ... 09/14/2016 @roxisecke - 60502 subscribers Impressions : 35485 | Estimated Reach : 5322 Permalink #dmexco #dmexco2016 #2016 #udg #united #digital #group #performance #marketing #affiliate #performancemarketing #social #socialmedia #united... Maximilian Mend... 09/15/2016 @maximilianme - 35485 subscribers
  14. 14. 14 sept 2016 – 15 sept 2016 INDEX 14 Author’s gender Represents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male. Impressions Global audience, maximum number of users that can see the post at the time of publication. Languages The language of the post is automatically detected. Only the top 5 languages are displayed in the chart. Most recurring keywords The list of the 20 most recurring keywords within the posts matching the query. Platform The platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press. Estimated reach Estimated number of users exposed to the post when it was published. Estimated reach of a post = impressions of the post x platform reach ratio Sentiment Sentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values : positive, negative, mixed or neutral. Top Cities Represent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities. Top Countries Represent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities. Volume The volume is the number of posts.
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