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2015 Singapore Affluent Millennials Research Study Infographic


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Learn more about the growing influence of Singapore's Affluent Millennials. Download the full report here:

Published in: Economy & Finance
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2015 Singapore Affluent Millennials Research Study Infographic

  1. 1. Marketing Solutions SGD $150k+ Aged 18 - 3493% 2x more likely than Affluent GenX to gain wealth from their own business Affluent Millennials are Definition of Affluent Millennials born in the 1980’s to1990’s net investible assets excluding real estate hold a graduate degree or higher Soloist conduct their own research and make decisions 45% Affluent Millennials seek content from Financial Services brands on Social Media Top Financial Content sought by Affluent Millennials Affluent Millennials are open to financial offerings from non-financial brands #1 Information on Financial Products/Services Expert Commentary on Markets Personal Investing Affluent Millennials SINGAPORE Validator conduct their own research but validate decisions with advisors 54% 59% How Affluent Millennials make investment decisions 36% #2 #3 Top brands being considered *GenX = Aged 35 - 49 Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015