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Linked in day milano 3 marzo 2015

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LinkedIn Day Milano, marzo 2015: presentazione della vision di LinkedIn per il futuro e delle soluzioni LinkedIn che consentono alle aziende di trasformare il proprio approccio al recruiting con i social media.

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Linked in day milano 3 marzo 2015

  1. 1. Milano, 3 marzo 2015 #linkedinday
  2. 2. Welcome Germano Buttazzo Sales Manager
  3. 3. Programma della giornata Welcome Germano Buttazzo – Sales Manager La Vision di LinkedIn: The Economic Graph Maria Pedrinelli – Sales Team Italy La strategia LinkedIn per le aziende: Build, Engage, Recruit Fabio Rezzoagli – Sales Team Italy - Pausa caffé – Best practice sharing: Elmec - Benetton - Networking Cocktail -
  4. 4. La Vision di LinkedIn: The Economic Graph Maria Pedrinelli Sales Team Italy
  5. 5. Connect the world’s professionals to make them more productive and successful Our mission
  6. 6. Connect the world’s professionals to make them more productive and successful Our mission
  7. 7. Member growth 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 32M 347M 2014 2015
  8. 8. Mobile traffic 50% <2% mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
  9. 9. Connect talent with opportunity at massive scale Our Core Value Proposition
  10. 10. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  11. 11. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
  12. 12. Power half of all hires Talent Solutions
  13. 13. The next decade
  14. 14. Create economic opportunity for every member of the global workforce Our vision
  15. 15. Create economic opportunity Realize your dream job Find work Be great at what you do
  16. 16. THE ECONOMIC GRAPH
  17. 17. La strategia LinkedIn per le aziende: Build, Engage, Recruit Fabio Rezzoagli Sales Team Italy
  18. 18. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  19. 19. LinkedIn is the world’s largest professional network The biggest global community of professionals! 347M Members worldwide 32% Growth in monthly users y/y +2 newNew members per second 40M Students & Graduates Worldwide Source: Comscore 2014
  20. 20. are passive and not looking to move 80% 60% of them are open to opportunity!!
  21. 21. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  22. 22. Build Awareness Engage Leads Sell HireHire THE BEST RECRUITERS SOCIAL MEDIA FUNNEL
  23. 23. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  24. 24. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  25. 25. ACCELERATE FOLLOWER GROWTHBUILD TARGETED CAMPAIGNS  Reach your ideal audience wherever they go on LinkedIn  Recruitment Ads campaign to drive the growth of your follower base
  26. 26. RELEVANT MESSAGING DRIVE TRAFFIC TO YOUR CAREER PAGE AND INCREASE JOB VISIBILITY ENGAGE CAREER PAGES IMAGE VIDEO ≤ 400 % - increases in candidate conversions achievable with targeted content - 30% of visit to career page convert in a click on Jobs
  27. 27. LEVERAGE YOUR EMPLOYEESBUILD EMPLOYEE PROFILE ADS Recruiters have 10x more traffic than the average member10x of page views are members looking at members76%
  28. 28. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business2.5x 95% Followers are 95% more likely to respond to an InMail of members are interested in job opportunities from companies they are following79%
  29. 29. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  30. 30. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  31. 31. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 347M Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  32. 32. 32 347M+ (+2 every sec) Company’s reach Sponsored Updates reach the entire LinkedIn network LinkedIn Member Population Company Updates only reach your pool of followers ENGAGE SPONSORED UPDATES BUILD THE SAME RELATIONSHIP WITH MEMBERS OUTSIDE COMPANY REACH
  33. 33. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  34. 34. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  35. 35. PROACTIVELY SOURCE CANDIDATES & CONSULTANTSRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 95% Followers are 95% more likely to respond to an InMail
  36. 36. 36 Global Talent Pipeline Supervisor Recruiter Recruiter Recruiter Recruiter Recruiter Supervisor can access all Recruiters activities Recruiters can collaborate globally DIRECT SOURCING PLATFORM MANAGE CENTRALLY & ACT LOCALLYRECRUIT RECRUITER
  37. 37. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTSRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  38. 38. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT

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