Your playbook for engaging the IT Committee
LinkedIn’s pioneering study into how IT purchase decisions are made is now available in eBook format. With a concise summary of key findings and a definitive guide to strategies that put IT businesses on potential customers’ shortlists, it’s a must-read for anyone involved in b2b marketing for the sector.
In the eBook, you’ll find key insights from The Social Bridge to the IT Committee, our in-depth investigation of IT decision-makers conducted in partnership with comScore, Starcom Mediavest Group and Mashwork. You’ll discover how to identify the full-range of IT decision-makers, including the 41% that work outside of the IT department, and you’ll learn about the types of content that they seek from IT companies at different stages of the purchase decision cycle.
The IT Committee is typically 60% of the way through its purchase decision before its members start to make contact with potential suppliers. And that means that companies distributing genuinely value-adding content in the early stages of the decision process are at a distinct advantage when it comes to making the shortlist. With 76% of IT Committee members ready to have conversations with vendors on social media, delivering relevant content to relevant decision-makers through the right social media channels is essential for generating leads effectively. The IT Committee are 50% more likely to engage with vendors on LinkedIn than on any other social network.
Click here to download The Social Bridge to the IT Committee eBook with in-depth insights for connecting to the full range of IT decision-makers on LinkedIn.