LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success with L'Oréal

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Social media, platforms and tools are here and making a big impact on the world of recruiting but you don't quite know how to go about steering the ship - then this session is for you! Dennis De Munck of L'Oréal shared his strategy for winning over management, leading positive change within his recruiting teams, new techniques of looking at the candidate attraction process and all with social media tools at the core of his strategy.

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LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success with L'Oréal

  1. 1. Leading Your Business to SocialSuccess with LOréalDennis de Munck,International Recruitment Methods Director,L’Oreal, @DennisdeMunckConnie Gibney,International HR Director, LinkedIn,@ConnieG5 1
  2. 2. Leading Your Business to SocialSuccess with LOréalConnie GibneyInternational HR DirectorLinkedIn@ConnieG5 2
  3. 3. EngagingSocial Media Recruitment
  4. 4. REMINDER : OUR MISSION TO OFFER WOMEN & MEN, ACROSS THE WORLD, THE BEST QUALITY, MOST EFFECTIVE, SAFEST COSMETICS AND THEREBY SATISFY ALL THEIR BEAUTY NEEDS AND DESIRES IN ALL THEIR INFINITE DIVERSITY. TALENT CONNECT 2012
  5. 5. WHO’S L’ORÉAL ?KEY FACTS & FIGURES
  6. 6. WHO’S L’ORÉAL ?A FINANCIAL POWERHOUSE With sustained growth, L’Oréal is consistently ahead of the Beauty market trend and generates a healthy growing profit
  7. 7. OUR AMBITION
  8. 8. Social Media Recruitment Reach Accessability Usability Immediacy Permanence + Focus
  9. 9. CareerEnlightenment.com
  10. 10. L’Oréal track record Collaborative projects Engaging Games Content Sharing Social Networks Viral Society Blogs
  11. 11. L’Oréal leadsCommunity Management Social Influencing Endorsement Engaging Shares
  12. 12. Success Factors Cycle change:engage before assess 1:1:many made easy Recruiteradvise, lead & coach Candidatefocus & competencies
  13. 13. KEY FOCUS LEARNT FROM SOCIAL MEDIA : CANDIDATE EXPERIENCEATS MANAGEMENTENTICING JOB POSTINGSFAST TRACK APPLYINTERVIEW EXPERIENCETOP MANAGEMENT ROLETTM – TIME TO MARKETCANDIDATE AUDIT 2012 ANTICIPATE CANDIDATEBEST PRACTICES SHARED OPEN EXPECTATIONS ATTITUDE SOCIAL MEDIA AS SHARED REFEREE !
  14. 14. Any news @ L’Oréal ?
  15. 15. BRAND NEW EMPLOYER VALUE PROPOSITION N° 1TESTIMONIALS BE GLOBAL THINK LOCALTRANSPARENCY COMBINING ALL GENERATIONSOCIAL MEDIA ENABLED ASPIRATIONS
  16. 16. SOCIAL MEDIAFACEBOOK ENGAGEMENT EXAMPLE N° 1
  17. 17. Questions and Answers 20

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