Grow your business to the next level with LinkedIn


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Presented at the Riyadh LinkedIn Day - 27th February 2013

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Grow your business to the next level with LinkedIn

  1. 1. LinkedIn Day - RiyadhWednesday 27th February 2013
  2. 2. Agenda. Introduction Ali Matar Enhance your online expertise Ali Matar Overview of ‘Talent Solutions Guillaume Larronde Benefits & ROI Rabih Haidar Lunch & Networking All
  3. 3. IntroducingLinkedin Ali Matar Head of Linkedin MENA
  4. 4. LinkedIn is the social network for the professional world Private Life Current status Professional network of users keep their Users have 2 x more trust in 83% professional and personal networks separate 2x LinkedIn than in rival networksSource : LinkedIn audience 360 Survey, France, August 2011
  5. 5. Social media can boost job prospects in Arab world‘Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects andsupporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of theDubai School of Government (DSG), a teaching and research institution focusing on public policy.The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80per cent of the respondents said that technology could help provide access to critical job market data84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76affirmed they use social media and ICT tools to acquire such business abilities.Full report can be accessed: Social media can boost job prospects in Arab world
  6. 6. About LinkedIn 2 new members every second >5 million members in MENA 200 million members 1 As of August 2 2012
  7. 7. LinkedIn in MENA• 5M+ members in MENA• 850k+ members in KSA• Number of Groups–2,378• Top 3 Industries • Construction • Oil & energy • Information technology • and services• Top 3 Companies
  8. 8. Our visionCreate economic opportunity for every professional in the world
  9. 9. Creating economic opportunity for every professional 200M+ 1 LinkedIn Members 2 640M+ Worldwide Professionals 2 3,300M+ Worldwide Workforce As of Feb 9 ’12 | International Planning & Research
  10. 10. Our Mission We connect the world’s professionals to make them more productive and successful 10
  11. 11. Benefits of being a member Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work 11
  12. 12. IdentityConnect, find, and be found 5B+ Search Queries
  13. 13. Insight 300K 1M+ 2M+ 2B+ Professional Unique Network Updates Pages Company Groups Publishers Viewed Weekly
  14. 14. Introducing People follow & long term content 841,874 followers 23% LinkedIn Member Visits Like (15,143) • Comment (6,927) • Share 14
  15. 15. Now featuring 150+ global thought leaders
  16. 16. EverywhereBringing LinkedIn to the mobile experience 27% LinkedIn Member Visits 16
  17. 17. Introducing Linkedin College Program
  18. 18. World’s Fastest Growing Network of Students 275,000 20,000,000+ 1 New Student Members Per Month Students & Recent Grads Worldwide 20,000+ Schools “Compared to two years ago, the number of college students using LinkedIn to find job opportunities has increased by 700%.”
  19. 19. Alumni engagement – Where did last year’s class findjobs? Target as “second-jobbers”. 19
  20. 20. Leveraging LinkedIn to attract, engageand source Entry Level Talent Post your entry level jobs on LinkedIn student portal (free) Over 30,000 live jobs (global) Top 5 companies 20
  21. 21. The largest professional network Economic model Share of annual growth Talent Solutions For recruiters who want to access the largest pool 53% of candidates in the world Marketing Solutions For companies who wish to promote their products and 27% services to a highly qualified audience whilst maintaining maximum coverage Premium Membership For advanced users with specific needs: business 20% prospectives, recruitment, fund raising*Quarterly results Q4 2012 - Total quarterly turnover $303.6M 21
  22. 22. Changing the way companies work. Hire Market Sell Engage the world’s Connect most effectively Turn cold calls into best passive talent with professionals warm prospect 22
  23. 23. Few of our global customers….
  24. 24. Who engages most with LinkedIn? How many Which Saudi company has the How many members members per second ? most employee on in the MENA region? Linkedin ? 2 5 per second Aramco: with 18,686 million employees Source: LinkedIn Members Note: Only companies with +100 members included in above analysis
  25. 25. Maximizing
  26. 26. What is the No1 activityof Linkedin members on the site?
  27. 27. Your online & company reputation can start and/orend here:
  28. 28. Optimize your profile, be visible Photo Last Update Connections Summary In Common Experience People Also Viewed Detailed job description
  29. 29. 29
  30. 30. “Brendan was the staffing manager for Microsoft Research. Hedid a fantastic job of recruiting top technical talent for us…” Dan Ling, Corporate VP, Microsoft Research“I tried to recruit Brendan from Microsoft but he turned thetables on me and instead recruited me to his team.” Justin Thenutai, Staffing Consultant, Microsoft 30
  31. 31. Set your visibility right
  32. 32. Adapt the inbound messages to your needs
  33. 33. Get LinkedIn Today…and every day 33
  34. 34. Listen in on Groups Groups Join many Participate in a few 1,000,000 + Run one CXOs IT Pros Fashion 34
  35. 35. 3 things to do in 30 minutes 1. Complete your profile (Photo, Tagline, summary, vanity url and links) 2. Set your parameters according to your needs (visibility, accessibility, frequency of messages) 3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources) 35
  36. 36. IntroducingTalent Solutions Guillaume Larronde Key Account Director – Linkedin MENA
  37. 37. TalentFind the best candidates - both active and passive Active candidates Passive candidates Apply to recruitment sites  No updated CV Aware of all opportunities  Less aware of opportunities available available Quick to reply  More difficult to reach 37
  38. 38. Passive talent rules the professional world 38
  39. 39. LinkedIn Talent Solutions at a glance Talent Acquisition LinkedIn LinkedIn Talent Direct Jobs Recruiter Career Pages Work with Us Recruitment Ads Brand & Media 39
  40. 40. Members see personalized jobs every time they log in Sales Manager Aujan Industries Senior Sales Manager Juniper Networks Sales Manager LiveOps Karim Sales Manager Your ideal passive candidate©2012 LinkedIn Corporation. All Rights Reserved. 40
  41. 41. Target every candidate with relevant jobs automatically JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Sales Manager HR Director Finance Manager Aujan Industries Aujan Industries Aujan Industries Sr. Sales Manager Sr. HR Director Financial Analyst Amazon Gap Inc. Bank of America Karim Steve Erica Director of HR Finance Analyst Sales ManagerMore applications come from LinkedIn recommended jobs than searches ©2012 LinkedIn Corporation. All Rights Reserved. 41
  42. 42. Impact them with Engagement Media professionals visit your employees’ 1,498 profile pages every month Erica Robertson Sales at Aujan Industries Picture yourself with a career in Sales at Aujan Industries Karim Sales Manager Viewing profiles is the #1 Your ideal passive activity on LinkedIn candidateNote: number of professionals visiting reflects unique members visiting your employees profiles©2012 LinkedIn Corporation. All Rights Reserved. 42
  43. 43. Your target talent is networking with your employees professionals visit your employees’ 19,463 profile pages every month Top job functions Top viewer companiesNote: number of professionals visiting reflects unique members visiting your employees profiles©2012 LinkedIn Corporation. All Rights Reserved. 43
  44. 44. Show relevant opportunities with rich employmentbranding255professionals visit yourcompany page every month Karim Sales Manager Your ideal passive candidate©2012 LinkedIn Corporation. All Rights Reserved. 44
  45. 45. Influence candidates at every touch point Viewing Networking relevant jobs with employees Hired Researching Following your company your companyKarimSales ManagerYour ideal passive candidate©2012 LinkedIn Corporation. All Rights Reserved. 45
  46. 46. LinkedIn RecruiterIdentify and reach the very best candidatesSource automatically Source strategicallyLinkedIn Solution LinkedIn Recruiter  Expand your reach and access the entire LinkedIn network  Contact candidates directly with InMail  Manage your pipeline with your team ©2012 LinkedIn Corporation. All Rights Reserved. 46
  47. 47. Recruiter demoIdentify and contact the best talents 47
  48. 48. IntroducingTalent Brand index
  49. 49. What is employer brand? A qualitative representation of what it is likeEmployer to work at your company brand Related to culture, talent, and performance Measures the strength of employer brand, Talent and benchmarks it against your talent peers Brand Index Tells you how attractive your employer brand qualities are to external candidates 49
  50. 50. 3 things you need to know A strong employer brand makes it easier to attract candidates Talent Brand Index measures your attractiveness as an employer The LinkedIn Solution can help improve the strength of your brand 50
  51. 51. Talent Brand Engagement Talent Brand Reach Talent Brand EngagementHow many professionals are familiar with Rolls-Royce as an employer?How many professionals are interested in Rolls-Royce as an employer?116,299 745,909 116,299745,909 Engaging Viewing Following ConnectingResearching with with jobsemployee profiles Talent Brand Reach your company your employees company your
  52. 52. Talent Brand Engagement116,299 = 16%745,909 Talent Brand Reach
  53. 53. Talent Brand Engagement116,299 16% Talent Brand Index How attractive Rolls-Royce is = to prospective candidates745,909 Talent Brand Reach
  54. 54. Talent Brand Index Benchmark24% 2 7 of PEERS 16% Airbus 14% 12% BAE Systems 10% 10% Bombardier 8% Aerospace GE Jaguar Land Rover Rolls-Royce Optimized Systems and SolutionsEmployer of choice Weaker employer brand
  55. 55. by Job Function by Geographic Location 34% 24%23% 19% 19% 18% 17% 16% 15% 13% 10%
  56. 56. IntroducingBenefits & ROI Rabih Haidar Territory head KSA
  57. 57. Concerns of the Top Executives How to acquire & retain the Best Talent? How to grow the business to the next level? How to How to be reduce an Employer cost? of choice? 58
  58. 58. Most Essential Trends in Talent Acquisition What do you consider to be the three most essential and long-lasting trends in recruiting? Feb 2012 Survey – internal leads of Talent Acquisition Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing. 59
  59. 59. Talent PoolReach the best candidates, not just the active ones <20% Active 200M+ members You hired over >80% 216 Passive LinkedIn members last yearNote: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group©2012 LinkedIn Corporation. All Rights Reserved. 60
  60. 60. How do you do versus peersNote: number of professionals visiting reflects unique members visiting your employees profiles©2012 LinkedIn Corporation. All Rights Reserved. 61
  61. 61. LinkedIn Talent Solutions at a glance Talent Acquisition LinkedIn LinkedIn Talent Direct Jobs Recruiter Career Pages Work with Us Recruitment Ads Brand & Media 62
  62. 62. Clients with the LinkedIn Solution influencenearly twice as many hires Average % of LinkedIn members hired impacted by LinkedIn products40%35% 34%30%25%20% 17%15% 11%10%5%0% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes©2012 LinkedIn Corporation. All Rights Reserved. 63
  63. 63. Benefits, ROI Quality of Hire Source Passive Candidates Biggest Professional Network Time to Hire Cost to Hire Use our tools, Reduce substantial connections costs $$$General Manager ©2012 LinkedIn Corporation. All Rights Reserved. 64
  64. 64.  Found 60 percent of its hires on LinkedIn and saved more than £2 million year over year. Filled 240 requisitions within the past 12 months using LinkedIn Recruiter Cut agency spend from 20% to 2% Reduced time to hire: 50 candidates identified in a few hours v. weeks Achieved 400 percent ROI using LinkedIn Recruiter. Built an active presence on LI to create branding, awareness about career opportunities. Found 25% of its hires in 5 months Turned to LinkedIn Jobs Network and Work with Us ads to tap employee networks and scale recruiting efforts Raised the bar on quality: 95% retention and 25% promotion rates for passive candidates recruiter in the last three years
  65. 65. Questions?