Reaching the UAE’s high net worth individuals on LinkedIn
LinkedIn is the most popular social media platform for high net worth individuals in the United Arab Emirates, and a frequent source of guidance for both personal and business purchases.
Roughly three quarters (73%) of the UAE’s most affluent consumers, using social media, , using social media, are on LinkedIn, and virtually all of these (92%) access the platform several times a week. Mobile devices play a key role in keeping high net worth individuals constantly connected to their LinkedIn feeds: 74% access LinkedIn via smartphone and 77% do so using a tablet.
An appetite for professional insight and productivity drives high net worth individuals’ constant connection with LinkedIn. Professional connections, creating professional content and following influencers, brand and experts are amongst the top reasons for logging on. However, LinkedIn expertise also exerts strong influence over affluent consumers’ personal purchases and financial decisions.
LinkedIn is the most trusted social media source of financial information for the high net worth audience in the UAE and 78% of this audience use social media for at least one financial purpose: consuming news, reviews and information on financial developments, gathering information to guide investment decisions and evaluating the financial decisions that they have already taken. Social media is highly influential in every stage of the financial purchase cycle and its influence is set to increase. Almost half (48%) of these high net worth individuals say that social media directs their opinions of financial products and services, and one in five expect it to become more influential in the next 12 months.