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Employer Brand Checklist for a Hiring Surge

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Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.

Published in: Recruiting & HR
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Employer Brand Checklist for a Hiring Surge

  1. 1. Employer brand checklist for a hiring surge LinkedIn Talent Solutions Webinar September 2019John Williamson Media Solutions Consultant
  2. 2. 1 2 3 Agenda Spike in jobs and job seekers Employer Branding Checklist: Our 6 Tips to Prepare Attracting Gen Z
  3. 3. As many people changed jobs in September 2018 when compared with September 2017 LinkedIn data.
  4. 4. In the UK, September is “moving month” LinkedIn data reveals that more people change jobs in September than any other month 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 IndexedMonthlyJobChanges LinkedIn data, normalized. Based on July 2017 – March 2018
  5. 5. Optimise your recruitment efforts and attract the best talent Access the world’s largest professional network of 645M+
  6. 6. 1. Review your company page and life tabs. 2. Review your content calendar and content plan. Do you have the right content to attract new talent? 3. Make sure all your jobs are updated and listed on LinkedIn. Employer Branding Checklist: Our 6 Tips to Prepare
  7. 7. 4. Identify your hard to fill roles that will need extra help, or some extra content to support. 5. Look into your audience personas for those hard to fill roles. Who is the perfect candidate? 6. Don’t forget your grads! The Gen Z audience are entering the market now they’ve graduated. Employer Branding Checklist: Our 6 Tips to Prepare
  8. 8. Role Specific Content
  9. 9. Grad Talent
  10. 10. Attracting new talent
  11. 11. Gen Z Content
  12. 12. Millennials & Gen Z
  13. 13. Millennials Vs Gen Z What differentiates these audiences? Millennials: Born between about 1980 and 1996 • Most were raised by baby boomers • Grew up during an economic boom • Tend to be idealistic • Focused on having experiences • Mobile pioneers • Prefer brands that share their values • Prefer Facebook and Instagram Gen Z: Born between about 1997 and 2010s • Most were raised by Gen Xers • Grew up during a recession • Tend to be pragmatic • Focused on saving money • Mobile natives • Prefer brands that feel authentic • Prefer Snapchat and Instagram
  14. 14. 1 2 3 4 5 6 7 8 Gen Z in the Workplace What does this new audience care about? 72% of Gen Z prefer face-to- face communication 69% prefer their own workspace 77% expect to work harder than previous generations 75% want to have multiple roles in an organisation 36% say equality is the most important cause they want their employer to support 72% say racial equality is the most important cause today 80% would prefer to work in a mid-size or large organisation
  15. 15. What does this new audience care about? Gen Z in the Workplace Two greatest aspirations after college: to be financially stable and to find a dream job Two most important factors in a job: empowering work culture & potential for career The two most important skills for succeeding in the workplace according to Gen Z: communication and problem
  16. 16. Generation Z are entering the talent market now.
  17. 17. Generation Z: members born after 1995 (aged 18 to 24) Source: LinkedIn data, Global, 2019 Gen Z members are on LinkedIn right now 2M 5M 8M 11M 12M 13M 13M Members Generation Z – Age Split Global 18 19 20 21 22 23 24 x5 of professional experience in average +25 months Gen Z members on LinkedIn +60M
  18. 18. Top 20 Hashtags followed by Gen Z members (Volume – More than 3M followers) Hashtags with more than 1M following members Source: LinkedIn data, Global, 2019 1. #Streamingmedia 2. #Programming 3. #Softwareengineerin g 4. #Motivation 5. #Softwaredesign 6. #Personaldevelopme nt 7. #Agilesoftwaredevelo pment 8. #Jobinterviews 9. #Personalbranding 10. #Careers 11. #Productivity 12. #Gettingthingsdone 13. #Travel 14. #Businesstravel 15. #Money 16. #Airtravel 17. #Whatinspiresme 18. #Highereducation 19. #Education 20. #Educationpolicy 1. #India 2. #Innovation 3. #Management 4. #Humanresources 5. #Digitalmarketing 6. #Technology 7. #Futurism 8. #Careers 9. #Markets 10. #Creativity 11. #Entrepreneurship 12. #Future 13. #Socialnetworking 14. #Socialmedia 15. #Startups 16. #Economy 17. #Economics 18. #Macroeconomics 19. #Marketing 20. #Venturecapital Top 20 Hashtags followed by Gen Z members (index vs global average) Include hashtags in your future posts to increase reach and engagement Digital Skills Status Seeking
  19. 19. Top 20 topics (Volume of engagements) Topics with more than 2M engagements Source: LinkedIn data, Global, 2019 1. Graduate Schools and Students 2. Salary 3. Computer Science 4. Universities 5. Colleges and Universities 6. Yield 7. Business Schools 8. Software Engineers 9. Education and Learning 10. Changing Career 11. Neural Networks 12. Computer Games 13. Science 14. Interviewing 15. Job Interview Techniques 16. Engineers 17. Gaming 18. Visual Design 19. Algorithms 20. Deep Learning 1. Technology 2. Business and Management 3. Science and Environment 4. Finance and Economy 5. Health 6. Marketing and Advertising 7. Management 8. Careers and Employment 9. Education and Learning 10. Society and Culture 11. Politics and Law 12. Lifestyle and Leisure 13. Medicine 14. HR 15. Arts and Entertainment 16. Sales and Retail 17. Internet 18. Medical Sciences 19. Digitization 20. Equal Opportunities Top 20 topics (index vs average) Gen Z members are interested in articles related to their field of study and status Educative Topics Status Seeking
  20. 20. 1 2 3 4 5 6 Employer Branding Checklist Our 6 Tips to Prepare Review your company page and life tabs. Review your content calendar. Do you have the right content to attract new talent? Make sure all your jobs are updated and listed on LinkedIn. Identify your hard to fill roles that will need extra help, or some extra content to support. Look into your audience personas for those hard to fill roles. Who is the perfect candidate? Don’t forget your grads! The Gen Z audience are entering the market now they’ve graduated.
  21. 21. Thank You! Let’s jump in to your questions…

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