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Audience 360 Netherlands 2014 INFOGRAPHIC

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Audience 360 Netherlands 2014 INFOGRAPHIC

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Audience 360 Netherlands 2014 INFOGRAPHIC

  1. 1. own a tablet computer 73% 92% own a smartphone And they choose LinkedIn as their primary site for business content LinkedIn Audience 360 member study, the Netherlands 2014 *LinkedIn internal data DUTCH ON LINKEDIN More than 5 million professionals in the Netherlands are on LinkedIn… They're affluent Our members are up-to-date with all the latest gadgets And they’re in market to purchase… And they are influential in their companies Our members have clear expectations of the types of content they want from companies on LinkedIn Top companies followed on LinkedIn*… 1in5 have more than € 75.000 in investable assets 27% designer clothes/ accessories 19% tablet 15% laptop 14% smartphone 1in5 choose which companies to partner with 1in5 are responsible for allocating finds or managing budgets NU zakelijk .nl LinkedIn 72% 31% Inter mediar.nl 22% Facebook 21% fd.nl 21% Twitter 18% Other 15% Elsevier .nl 12% MT.nl 6% Managers online.nl 5% Sprout .nl 5% z24.nl 4% 48% have a Household income of more than €60,000 new product information industry news & trends latest tech developments company background career opportunities market and economic commentary 1in4 choose which products to use

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