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Employer Branding

Mobilizing social media to make our mark

SIEMENS
How we build our
employer brand online: 

’ " ’_".  4 .  r
Engage Share rich Customize Train employees
across different an...
Engage across different channels

Obviously,  Linkedln has a big role to play in developing an employer brand,  but people...
S h ' h d Every piece of content we choose to share — for example,  on Linkedln — is a building
a   C a n block of our emp...
Customize to

support local
recruitment

Currently we have individual
career tabs for the following
regions:  North Americ...
Train employees to join the conversation

Our current employees are the best brand ambassadors we could ask for — and they...
u  Taking Linkedln,  for example.  we see: 

 

More than 150,000 employee members

lnCreaSed 'l'-OllOWel" base Status upd...
SIEMENS

Linkedm. .Talent Solutions

2014
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How Siemens is mobilizing Social Media

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Learn how Siemens is engaging their audience across different channels,how the company is sharing rich media and in which ways they are supporting local recruitment efforts and train employees to join the conversation.
Find out more and follow this link:
http://business.linkedin.com/talent-solutions/c/14/10/siemens-success-story.html

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How Siemens is mobilizing Social Media

  1. 1. Employer Branding Mobilizing social media to make our mark SIEMENS
  2. 2. How we build our employer brand online: ’ " ’_". 4 . r Engage Share rich Customize Train employees across different and to support to join the channels varied content local recruitment conversation
  3. 3. Engage across different channels Obviously, Linkedln has a big role to play in developing an employer brand, but people talk about work across all kinds of social media platforms. Siemens is there to engage and share relevant content targeting each platform. su Mus Facebook: Friendly, Linkedln: More formal Youtube: Inspiring, general interest and business oriented innovative and informative
  4. 4. S h ' h d Every piece of content we choose to share — for example, on Linkedln — is a building a C a n block of our employer brand. It's all carefully sourced and selected by a specialist team _ of corporate and local stakeholders from communications and HR. varied content Evaluating trends & analystics Developing an Monitoring and editorial plan crisis management / Ongoing channel Gathering content . —"' development from the business The Global Linkedln Expert Team
  5. 5. Customize to support local recruitment Currently we have individual career tabs for the following regions: North America, France, Middle East, Italy, Mesoamerica, Switzerland, Germany, China and The Netherlands.
  6. 6. Train employees to join the conversation Our current employees are the best brand ambassadors we could ask for — and they're interacting on Linkedln every day with potential job candidates. HR colleagues locally hold sessions about e. g. . ‘ “How to set up a perfect Linkedln profile”. These sessions are initiated on local level and continuously i , pushed by the commitment of our stakeholders. l 1.; ,_It y ‘lllllf
  7. 7. u Taking Linkedln, for example. we see: More than 150,000 employee members lnCreaSed 'l'-OllOWel" base Status updates generate from Zéorooo in 2012 up to 6,000,000 impressions t0 in per month
  8. 8. SIEMENS Linkedm. .Talent Solutions 2014

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