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ConnectIn Munich: Mtarbeitergewinnung 6.0

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Vortrag von Frank Dopheide, Geschäftsführer der Verlagsgruppe Handelsblatt, auf dem LinkedIn Event "ConnectIn" in München am 7. Mai, 2015.

Published in: Recruiting & HR
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ConnectIn Munich: Mtarbeitergewinnung 6.0

  1. 1. MITARBEITERGEWINNUNG 6.0 WAS WIR VON SIR ERNEST SHACKLETON LERNEN KÖNNEN.
  2. 2. 2
  3. 3. 3 W 5821 WPS WAE 24140 WMD 15125T 233 372 100
  4. 4. 5
  5. 5. „IT IS NOT ABOUT WHAT PEOPLE BUY, IT IS WHAT THEY BUY INTO.“ A.G. LAFLEY , P&G 6
  6. 6. Nähe Extravaganz Kreativität Individualismus Abwechslung Neugier Kunst Spaß Humor Leichtigkeit Fantasie OffenheitGenuss Träumen Poesie Sinnlichkeit Natur Geselligkeit Heimat Nostalgie Herzlichkeit Flexibilität Freundschaft Familie Treue Geborgenheit Gesundheit Sicherheit Tradition Qualität Verantwortung Sauberkeit Gehorsamkeit Sparsamkeit Hygiene Gerechtigkeit AskeseMoral Pflicht Logik Ordnung Disziplin Präzision Funktionalität Fleiß Hartnäckigkeit Ehrgeiz Effizienz Ehre Stolz Status Leistung Durchsetzung Elite Ruhm Freiheit Kampf MachtAutonomie Sieg Rebellion Mut Spontaneität Risikofreude Impulsivität Loyalität Vertrauen Toleranz Menschlichkeit Innovation Dynamik 7 Erfahrung Unabhängigkeit WERTERAUM Balance
  7. 7. 8 GILT DIESES PRINZIP AUCH FÜRARBEITGEBER?
  8. 8. 9 .JA
  9. 9. 10 „Menschen von heute kaufen keine Marke mehr. Sie schließen sich ihr an. “ Faith Popcorn
  10. 10. IMAGETREIBER FÜR DIE UNTERNEHMENSKOMMUNIKATION MAGNET FÜR NEUE TALENTE IDENTIFIKATIONSKRAFT FÜR DAS UNTERNEHMEN QUALITÄTSANKER FÜR DIE ÖFFENTLICHKEIT UND DIE SHAREHOLDER WERTTREIBER FÜR PRODUKTE SERVICES UND ANGEBOTE MARKEN SIND WERTVOLLER. 11
  11. 11. 12 5.000.000. DEUTSCHE HABEN BEREITS INNERLICH GEKÜNDIGT.
  12. 12. 13 KLIMAKATASTROPHE.
  13. 13. 14
  14. 14. 15
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 19 VERTRAUEN IST DER ANFANG VON ALLEM. Vertrauen der Deutschen in einzelne Berufsgruppen (in %).
  19. 19. DIE BELIEBTESTEN ARBEITGEBER DEUTSCHLANDS. 20
  20. 20. ANTIKE. DIE MACHT DES AMTES. 21
  21. 21. GESTERN. DIE MACHT DES ERFOLGES. 22
  22. 22. 23 HEUTE. DIE MACHT DER IDENTIFIKATION.
  23. 23. 24 SIR ERNEST SHACKLETON.
  24. 24. 25 WAS BINDET MITARBEITER SICHERHEIT. UNGEWISSHEIT. ZUGEHÖRIGKEIT. WAHRNEHMUNG. TEIL VON ETWAS GRÖSSEREM (ALS DU SELBST) ZU SEIN. PERSÖNLICHE REIFUNG.
  25. 25. 26 SICHERHEIT
  26. 26. 27 SICHERHEIT BRAUCHT VERTRAUTHEIT.
  27. 27. 28 UNGEWISSHEIT
  28. 28. 29 PLATZ FÜR KREATIVITÄT & REGELBRUCH.
  29. 29. 30 ZUGEHÖRIGKEIT
  30. 30. 31 DER ENTSCHEIDENDE ERSTE MOMENT.
  31. 31. 32 WAHRNEHMUNG
  32. 32. 33 DER MENSCH HINTER DEM TITEL.
  33. 33. 34 PERSÖNLINE REIFUNG
  34. 34. 35 WEITERBILDUNG. KARRIERE. COACHING.
  35. 35. 36 TEIL VON ETWAS GRÖßEREM
  36. 36. 37 DIE UNTERNEHMENSMISSION.
  37. 37. 38 DER CEO ALS MARKENARTIKEL
  38. 38. 39 MENSCHEN VERTRAUEN MENSCHEN.
  39. 39. 40 F.DOPHEIDE@VHB.DE
  40. 40. 41 SCHÖN.
  41. 41. Sämtliche vorgestellten Werbeideen und/oder Teile davon sowie deren Ausführung sind geistiges Eigentum von Deutsche Markenarbeit, für das wir Urheberrechtsschutz in Anspruch nehmen. Ihre Vorlage erfolgt zunächst nur vertraulich im Rahmen des durch die Vertragsanbahnung mit dem Kunden geschaffenen Vertrauensverhältnisses. Jede unmittelbare und/oder mittelbare Verwertung und/oder Nachahmung aller Ideen und/oder Teile davon sowie deren Ausführung und/oder sonstiger überlassener Unterlagen sind in jedem Falle nur nach Erteilung unserer vorherigen schriftlichen Zustimmung zulässig. Dasselbe gilt für die etwaige Vornahme von Veränderungen. Eine Verletzung des Copyright wird mit einem Streitwert von 50.000 Euro nach verfolgt. Die Verwendung von Layout-Bildern und/oder sonstigen Bildmaterials erfolgt lediglich beispielhaft zur Veranschaulichung der optischen Ausgestaltung, ist jedoch nicht verbindlich für die endgültige Umsetzung. Deren Einsatz im Rahmen der endgültigen Umsetzung und/oder Produktion steht unter dem Vorbehalt von deren tatsächlicher Verfügbarkeit und sofern Rechte Dritter nicht entgegenstehen. 42 Copyright. 42

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