1. LinkedIn on Campus:
How LinkedIn Can Help Career Services
Professionals and Your Students

3. Agenda
• LinkedIn 101
• How LinkedIn Helps You
• How LinkedIn Helps Your Students
• Questions

4. http://university.linkedin.com

5. How to Ask a Question
•Type your question into the “Q&A”
box
•Presenter will answer selected
questions at the end of the
webinar.
•If your question is not answered,
ask it on LinkedIn!

6. Meet Lindsey

7. I. LinkedIn 101

8. How LinkedIn Works
Your Friends’ Friends’ Friends
Your Friends’ Friends
Your Friends

9. Who Uses LinkedIn?
• 150 million+ professionals
• Over 150 industries
• 2 million+ companies
• Executives from every Fortune 500 firm
• 60,000+ college and university alumni groups
• 56% outside the U.S.

10. II. How LinkedIn Helps You

11. LinkedIn Benefits for Career Services
Professionals
1. Build and enhance your own professional brand
3. Enhance the brand and services of your career
center
5. Attract more organizations to recruit your
students and alumni
7. Find answers to questions and share resources
with colleagues

12. 1. 1. Build and Enhance Your Own
Professional Brand

13. Live Demo of LinkedIn Profile

14. Add LinkedIn to Your Email Signature
------------------------------
Jane Doe
Director, National University Career Center
Ph: (800) 555-1234
Fax: (800) 555-5678
Jane.Doe@National.edu
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe

15. 2. Enhance the Brand and Services of
Your Career Center

16. Benefits of LinkedIn Groups
• Enhance brand
• Increase
communication
• Connect alumni &
students
• List management

17. Live Demo of LinkedIn Group

18. Best Practice #1:
Market Your LinkedIn Group

19. Best Practice #2:
Market Your LinkedIn Group

20. Best Practice #3:
Set Up a “Welcome” Template

21. Best Practice #4:
Connect Students and Alumni

22. 3. Attract More Organizations to
Recruit Your Students and Alumni
“I have used LinkedIn extensively to research where our alumni are
working and to solicit their assistance. Additionally, I have shared lists
of alumni generated through LinkedIn with employers we want to visit
campus. I’ve found employers to be impressed by the breadth and
depth of information that I have gained from using LinkedIn.”
-Mark Presnell, PhD, Director, Johns Hopkins Career Center

23. Live Demo of LinkedIn Introduction

24. 4. Find Answers to Questions and
Share Resources with Colleagues

25. Some Recommended Groups
• SHRM (Society for Human Resource Management)
• ERE.net
• Liberal Arts Career Network
• Alumni Career Services Network
• Entry-Level Jobs and Internships
• College Recruiting Central
• College Career Expert

26. Invitation to Join “Career Services
Professionals” Group

27. III. How LinkedIn Helps Your
Students Help Themselves

28. LinkedIn Benefits for Students and
Alumni
1. Build a professional online presence
3. Connect in a meaningful way with alumni and
other “warm” contacts
5. Research companies and industries
7. Explore opportunities with organizations that
don’t recruit on campus
8. Learn professional networking etiquette

29. 1. Build a Professional Online Presence

30. “It’s no longer enough to simply have a solid
resume. Students now need a professional
online presence.”
- Holly Paul, US Recruiting Leader
PricewaterhouseCoopers

32. Add Sections to Enhance Student Profiles

33. Add Sections to Enhance Student Profiles

34. Add Sections to Enhance Student Profiles

35. Add Sections to Enhance Student Profiles

36. Great App for Creative Students

37. The 5 Golden Rules of Student LinkedIn
Profiles
1. Professional photo of student alone
2. Headline with area of study and/or career ambitions
3. Keyword-rich summary that includes type of
positions student is seeking
4. Inclusion of volunteer activities, internships and
extra curriculars
5. Recommendations from professors, advisors,
internships

38. 2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts

41. Live Demo of LinkedIn Company Page

42. www.linkedin.com/studentjobs

43. 4. Explore Opportunities with Organizations
that Don’t Recruit on Campus

46. 5. Learn Professional Networking
Etiquette

47. www.brandeis.edu/hiatt/students/networking

48. BEFORE AFTER

49. “Where do I start?”

50. Calls to Action
1. Complete all career center staff profiles to 100%
2. Add a link to LinkedIn and guidelines to your
career center’s website
3. Join the “Career Services Professionals”
LinkedIn Group and continue the
conversation!

51. Questions

52. http://learn.linkedin.com/

53. http://university.linkedin.com