1.
Your company needs you:
How to enlist your Brand
Ambassadors
Brent Amundson & Pamela Hennard
Global Talent Acquisition

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Global Talent Acquisition#intalent
Topics
• Introduction
–Brent Amundson, Executive Director
–Pamela Hennard, Director
• Dell social enablement strategy – company-wide
• Dell social enablement activity – Talent
Acquisition
• Tips, tricks and takeaways
• Q&A
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Global Talent Acquisition#intalent
Making it all work…
Social Media
Recruitment StrategyPeople power
Company team members
need to be adequately
trained and empowered to
use social media
Great content
Just posting jobs will not get
you results. You need to
engage and evangelize users.
Execution
While it all looks great on
a deck, you need to go out
there and walk the talk.
Platforms
Facebook, LinkedIn,
Twitter, Youtube, local
platforms
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Global Talent Acquisition#intalent
How is Dell using
Professional
Communities today?

5.
Global Talent Acquisition#intalent
Professional Community strategies for Dell
1. Build
knowledge
base &
credibility
2. Talent
acquisition &
reputation
management
3. CRM
through
deep, profile
based
targeting
4. Business &
Marketing
opportunities
• To empower team members around the world with training
& tools to lessen the distance between us and the customer
(and to TA, our candidates!)
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Global Talent Acquisition#intalent
Leveraging our workforce
• Strategy: To support Dell’s position as an
industry leader by establishing our
knowledge base and credibility
• We do this by:
– Encouraging LinkedIn profile creation
– Asking team members to get engaged
– Looking for subject matter experts to use
• Benefits:
– Dell benefits by having our team members
have consistent look/feel to their social
presence
– Team members benefit as it helps them
understand the power of social media and
LinkedIn for their personal brand
– LinkedIn study showed our team members
viewed 13+ Dell profiles before updating
their own profile to reflect Dell as employer
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Global Talent Acquisition#intalent
What is SMaC? Engaging & Empowering
The Social Media and Communities team supports the governance,
best practices, tools usage and education of all Dell team members
around the world.
• Purpose
• Governance
• Recognition
• Reasons to believe
• Tools
• Resources
• …SMaC Certification
means something!
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Global Talent Acquisition#intalent
For Engaged Team Members – additional
Opportunity: Dell|SMaC Champion
Our team members, our influencers, our experts, our best assets
#iwork4dell
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Global Talent Acquisition#intalent9
Listen, Learn,
Engage & Act
6 years ago: 4000
posts/day
Today: 25,000 post
per day

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Global Talent Acquisition#intalent
Expanding our reach through Hire the Best
The Concept
Practical & hands on
Team members
takeaway is simple – a
better LinkedIn profile
Begin Execution
Collaborate with
Brand & SMaC – Fall
2012
The Inaugural Event
Annual Leadership Event
in Las Vegas - 2011
Next Phase
Building HTB
Content
Train the Trainers
Online accessible
Global Rollout
By region
By location.
Taking social to the masses pragmatically
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11.
Global Talent Acquisition#intalent
3 types of roles our team members are
asked to participate in specific to LinkedIn
Not Active Member Engaged Expert
Not on LinkedIn LinkedIn Profile
Non-Dell Related
Topics
Dell Related
Topics
Description: N/A
Profile on site and
connecting with
peers, but no other
engagement
Participate in
answers and
discussions around
topics of interest
Participate in
answers and
discussions around
Dell and provide
Dell POV
Required: N/A N/A Principles Class SMaC Certification
FY12: 38% 62% ~10% ~1-5%
FY13: 11% 89% ~22% 9%
Goal: 0% 100% 50% 25%
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Global Talent Acquisition#intalent
Online Traffic
• Total online reach has more than doubled
since Q1 FY12. In Q2 FY13 alone online reach
exceeded 2 million visitors.
New
Applications
• Dell receives approximately 60,000 new
applications each month
Search Engine
Optimization
• Since launching jobs.dell.com in March 2011,
we’ve received almost 7 Million visits. Over
900,000 of those visits are a result of searches
on the web where Dell was not a keyword
Facebook
• With 4 Careers Facebook pages supporting
our regions and UR and over 475,000
followers, Dell has one of the greatest Careers
Facebook followings in the industry
Results of focus on social
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Global Talent Acquisition#intalent
On LinkedIn, Dell has added ~250k new followers in the
past year with accelerating follower growth
0
5,000
10,000
15,000
20,000
25,000
30,000
0
100,000
200,000
300,000
400,000
500,000
600,000
NewFollowersPerMonth
TotalFollowers
120K
289K
540K
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Global Talent Acquisition#intalent
Dell is steadily growing the share of hires impacted by
LinkedIn – now influencing more than 50% of hires who
are on LinkedIn
*Includes Dell and subsidiary companies
% of New Hires Impacted by LinkedIn*
8%
23%
26%
43%
54%
0%
10%
20%
30%
40%
50%
60%

15.
Global Talent Acquisition#intalent
..but this is what REALLY matters to Senior
Leadership!
Q1FY12 Q2FY12 Q3FY12 Q4 FY12 Q1FY13 Q2FY13 Q3FY13 Q4FY13 Q1FY14 Q2FY14
Q over Q Agency Spend
Americas APJ EMEA India
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16.
Global Talent Acquisition#intalent
Activating social
media for
Talent
Acquisition
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Global Talent Acquisition#intalent
Synergy internally in Talent Acquisition
• Overhaul of external career site
• Email signature with links to various social media platforms
• Global council on social media programs
• Content for social media sites received from talent acquisition
team
Consistent
use
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Global Talent Acquisition#intalent
Activating our best practices
• Encouraged Talent Acquisition team to update their profile
• Created program linking recruiting best practices to social media
• Incorporated social media into intake session
• Identified strategic referrals from LinkedIn networks
What
worked
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Global Talent Acquisition#intalent
Advocacy
programs
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Global Talent Acquisition#intalent
Hire the Best
Results: Over 1,000 hiring leaders have engaged in Hire the
Best, resulting in a more engaged and knowledgeable hiring
community.
• Content shared virtually
and in person to the hiring
leaders, sales
leaders, employee resource
groups and recruiters.
• Run time approximately 1
hour.
LogisticsObjectives
Evolution of talent acquisition and the impact of
social media on acquisition of talent
1
2
3
4
Influence personal brand has on the acquisition
of talent
Maximize the relationship with talent acquisition
Importance of candidate care and the power of
words
.
A branded campaign to activate Dell’s online network, share Dell’s
employment brand and assist hiring leaders with understanding what it
takes to hire the best talent.
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Global Talent Acquisition#intalent
Proof point: first campaign on LinkedIn
• Talent Acquisition wanted to change
Dell’s reputation with Software
Developers and generate highly
qualified leads
• Worked with LinkedIn to launch a
targeted campaign:
– LinkedIn Career Tab
– Recruitment Ads
– Featured Question Sponsorship
– Direct Email via InMail
– LinkedIn Survey
– Talent Direct – Lead Gen tool
• Results: Created a viable pipeline of
candidates and established Dell’s
employment brand in the software
space
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Global Talent Acquisition#intalent
Primp Your Profile Primp Your Profile
• Represent Dell and team
member in the most positive
and genuine way
• Enable the creation of a
powerful and Dell branded
LinkedIn profile
• Sessions can be stand alone
1:1, in staff meetings or a
large event
Primp Your Profile sessions are
designed for any Dell team member.
During a Primp Your Profile
session, Talent Acquisition:
• Guides Dell team members through
each part of the profile
• Offers tips for profile updates
• Follows-up with recommended
activities to keep the momentum
going
Some onsite events will even have a
photographer onsite to take headshots
of the attendees!
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Global Talent Acquisition#intalent
Example: LinkedIn profile checklist
 Photo: Do you have a high-resolution headshot on your profile?
 Company/Industry: Is Dell listed as an Information Technology & Services company?
 Connections: Have you taken the time to build your network with professionals both inside and outside of
Dell?
 Title & Headline: Is your headline eye-catching and does your title translate externally?
 Summary: Do you have a summary and does it effectively represent the sum of your experience, specialty
skills, goals and/or aspirations?
 Experience: Is each position description robust (3-5 sentences) and does it effectively capture the size and
scope of your role?
 Websites: Do you have Dell Around the World and/or Dell Careers listed under websites?
 Groups: Are you a member of groups that relate to your background (domain specific, industry specific, alumni
specific, diversity specific)?
 Skills: Have you listed your most valuable skills in the “Skills & Expertise” Section?
 Acronyms: Have you avoided using Dell acronyms and Dell-specific terms?
 Multiple Dell Positions: If you have held multiple positions at Dell, have you listed each? Doing so is
recommended because it shows upward mobility as well as lateral opportunity enrichment.
 Contact Preferences: Have you allowed others to reach out to you via InMail? Doing so is recommended
because it allows others to network and connect..
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Global Talent Acquisition#intalent
Activate Hire the Best or Primp Your Profile
• Can be onsite or
virtual
• Ideal for :
o Employee
resource groups
o Internal
conferences
o Dell sites with
many team
members
o B.U. meetings
• Can be done with little
or no budget
One-on-One
• Can be onsite or
virtual
• One-on-one meeting
o Can be done as
part of an intake
session, for hard-
to-fill positions.
o It is an opportunity
to engage the
manager and let
them know how
they can help with
the search.
• No budget required
• Can be onsite or
virtual
• Ideal for :
o Staff meetings
o Smaller events
where you may
have less than 30
attendees
o Any small group
• Can be done with little
or no budget
The type of event you plan should be a result of a consultation of
your key partners.
Staff MeetingLarge Event
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Global Talent Acquisition#intalent
Week
after
Event
Day
after
Event
Day of
Event
1
Week
to
Event
2
weeks
to
event
3
Weeks
to
Event
4
Weeks
to
Event
Example: Large Event Planning Timeline
 Confirm budget/location
 Gather list of
attendees/coordination
team
 Arrange photographer
 Seek executive
sponsorship for event
 Determine collateral/send
to print
 Schedule prep meetings
with coordination
 Order equipment/supplies
 Send invites to
attendees/coordination
team
 Plan follow-up campaign
 Start advertising
 Plan room layout
 Logistics meeting with
coordination team
 Confirm event
booking, verify collateral
ready for event, confirm
equipment order
 Executive sponsor to
message about event via
internal mechanisms
 Secure WIFI access for day of
event
 Team meetings prior to
morning/afternoon
session
 Set-up/tear-down
 Track participation
 Upload photos to shared
sites
 Send follow-up email
 Send thank you note to
photographer and
coordination team
 Confirm all equipment was
returned
 Share results with leadership
 Send email to managers that
did not attend
 Send follow-up email
 Schedule 1:1 sessions
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Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Stage 7

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Global Talent Acquisition#intalent
Team of talent acquisition professionals
interested in writing on behalf of Dell
• Participants completed internal class on
Blogging
• Partnered with Marketing on targeted websites
and release strategy
• Developed content for publication on regular
cadence
• Encouraged Talent Acquisition team to share
with their network via social media
Sample articles published:
• You Are Interviewing For Your Next Job – Now
• Chronicles of a Hospital Information System Director
• Do You Have to be a Manager to be a Leader?
• Internal Social Media – Is Your Company Missing Out?
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Talent acquisition correspondents

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Global Talent Acquisition#intalent
Social media action team
• Encourage the primping of profiles on LinkedIn
• Develop knowledge base of social media
• Promote usage of social media avenues with
talent acquisition teams
• Create materials that can be used by recruiters
throughout the hiring process
• Research new social media tools and their
potential usage within recruiting
• Share social media handles of team to develop
a following, connections and advocates
Volunteer team of talent acquisition professionals passionate
about advocating the usage of social media in recruiting
Key benefits:
• Socially
engaged
team
• Relevant
social media
content for
talent
acquisition
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Global Talent Acquisition#intalent
Summary & Recommendations
Start small – know your organizations culture re: social &
engaging others
Don’t go it alone – partner with Marketing / Comms, etc
Engage your own team first, then evangelize
Try out various solutions, including LinkedIn products, etc.
1
2
3
4
Measure, report and use data to move the needle!5
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Global Talent Acquisition#intalent
Questions?
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Global Talent Acquisition#intalent
Grazie
σας εσταριστώ
Děkuji
谢谢
dank u
Danke
Merci
감사합니다
Obrigado
Gracias
Спасибо
Tack
teşekkür ederim
cảm ơn bạn
Go raibh maith aga
Thank you
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Global Talent Acquisition
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