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UK Digital and Online Marketing | Talent Pool Reports 2014

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See the supply and demand for digital and online marketers across the UK. Talent Pool Insights are gathered from LinkedIn's 313M+ members worldwide. We define talent pool audiences based on the skills and occupations listed on member profiles.

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UK Digital and Online Marketing | Talent Pool Reports 2014

  1. 1. Talent Solutions Talent Pool Report Professionals with Digital And Online Marketing skills United Kingdom (October 2014) Talent Pool Overview 39.6K Professionals in talent pool on LinkedIn 3.5K Graduates joined talent pool (past 3 years) 66% Are managers or above 26% Changed jobs over the past year (Compared to 9% in the United Kingdom overall) Methodology Talent Pool insights are gathered from LinkedIn's 313M+ members worldwide. We define talent pool audiences based on the skills and occupations listed on member profiles. Competition for talent is defined by the frequency with which members are contacted by professional recruiters on LinkedIn. Higher competition for talent indicates that the average professional in a region is interacting with recruiters more frequently than their peers in other regions. You can use these insights to find untapped pools of talent by focusing on regions with a high volume of professionals and low competition. Talent Supply & Demand by Region Metro Area # of Professionals Competition for talent London, UK 16.6K High Manchester, UK 1.3K Moderate Brighton, UK <1K Low Reading, UK <1K High Leeds, UK <1K Moderate Birmingham, UK <1K Low Bristol, UK <1K Low Guildford, UK <1K Moderate Edinburgh, UK <1K Low Twickenham, UK <1K High Kingston upon Thames, UK <1K High Glasgow, UK <1K Low *Size of bubble indicates the total # of LI professionals in region. Color indicates competition level for talent. Green: Low competition, Grey: Moderate competition, Red: High competition
  2. 2. Talent Pool Report Professionals with Digital And Online Marketing skills United Kingdom (October 2014) Top Schools Attended 1. Chartered Institute of Marketing (GB) 2. The Manchester Metropolitan University (GB) 3. University of Leeds (GB) 4. Bournemouth University (GB) 5. The University of Manchester (GB) Top Fields Studied 1. Marketing 2. Business 3. Media 4. Economics 5. Computer science What this Talent Pool Wants in a Job Excellent compensation 57% Work/life balance 53% Culture fit 47% Challenging work 44% Impact 39% Career path 37% Long-term vision 33% Pride in company 31% % indicates how important the attribute is to professionals in this talent pool Source: 2014 survey of 330K+ total LinkedIn members, in which respondents were asked to identify the 5 most important attributes when considering a job opportunity. At least 50 members in this talent pool took the survey. How can you connect with this talent pool? 1. Leverage Your Employees' Networks The #1 activity on LinkedIn is viewing other members' profiles. You can use LinkedIn's Work With Us ads to connect with priority talent whenever they visit your employees' profile pages. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn's talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track Your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

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