Top Free vs. Paid Hiring Tools on LinkedIn [Webcast]

1. Crash Course: Top Free vs. Paid Hiring Tools on LinkedIn April 26, 2016

2. Welcome to “Top Free vs. Paid Hiring Tools on LinkedIn” The webcast will start momentarily. Grow your business with LinkedIn Talent Solutions Request a demo Bit.ly/contacttalentsolutions ADVERTISE your open jobs with Work With Us Ads 2 BUILD your brand with Career Pages 3 PROMOTE your jobs with Job Slots 4 FIND qualified candidates with Recruiter 1

3. Sankar Venkatraman Global Product Evangelist Linkedin.com/in/sankarvenkatraman Suzanne Tran Sr. Marketing Manager Linkedin.com/in/suztran Hi! It’s nice to meet you.

4. ! This presentation will predominantly show product images Contact us for a live demo 855-655-5653 Bit.ly/contacttalentsolutions

5. Advance Careers Jobs • Experience • Skills 75% of job switchers use LI to research a next play Stay Informed Pulse• Newsfeed • Blogs • Influencers LinkedIn is the #1 Digital Professional Platform Connect Peers • Companies • Classmates • Coworkers The #1 activity is viewing profile pages Talent lives on LinkedIn Over 400m members come to LinkedIn to …

6. Growing global network by the numbers Members 414M + Members per second >2 New Traffic to LinkedIn from mobile devices 57%

7. As they interact on LinkedIn, members create priceless identity … Identity  insights Experience Location Company Education Skills

8. …and affinity data Affinity  Relationships Employee connections Engaged followers Past applicants Interested candidates

9. CONNECT STAY INFORMED ADVANCE CAREERS Member Relationships and Insights And as members engage on the platform, they create the value that we deliver to you Awareness of companies doing relevant work Engaging and growing their professional network Considering and applying to job opportunities

10. Today’s Focus: Hiring on LinkedIn for SMBs Hire Leveraging free tools & Talent Solutions • Find top candidates, faster • Contact qualified candidates directly • Build relationships with prospective hires Hiring Managers Talent Pros ① Grow Team 62% SMBs expect hiring volumes to increase in 2016 ② Build Brand 72% SMBs say employer brand has significant impact hiring great talent * 2016 Global Recruiting Trends 2016 SMB expectations

11. 2016 Recruiting Challenges Q: What are your company's biggest obstacles to attracting the best talent? 24% 26% 38% 43% 46% Finding candidates in high-demand talent pools Compensation Competition Lack of awareness or interest in employer brand Job location Top SMB recruitment challenges 1 2 3 4 5 * 2016 Global Recruiting Trends

12. 2016 Recruiting Challenges Q: What are your company's biggest obstacles to attracting the best talent? 24% 26% 38% 43% 46% Finding candidates in high-demand talent pools Compensation Competition Lack of awareness or interest in employer brand Job location Top SMB recruitment challenges 1 2 3 4 5 * 2016 Global Recruiting Trends

13. Companies with a strong employer brand 50 % Attract more talent More qualified applicants with a strong talent brand Up to 2x Hire faster Faster time to hire compared to weak brands 50 % Lower cost per hire Decrease in hiring spend compared to weak brands attract members who are 61% more likely to share their information as a result of following the company * LinkedIn research, 2013

14. Free vs. paid: Building a brand You & Company You r Bra nd Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare

15. Company Page Build a presence for your business on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engages followers ③ Share career opportunities ④ Builds credibility and trust ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

16. Company Page Build a presence for your business on LinkedIn Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. ② Create Career Page Enhance your Company Page and strengthen your employer brand, and attract top talent with dynamic content based on candidate profiles. To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions 1 2 Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engages followers ③ Share career opportunities ④ Builds credibility and trust ⑤ Creates a strong brand Free

17. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand business visibility ③ Share company updates ④ Builds more connections ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

18. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand business visibility ③ Share company updates ④ Builds more connections ⑤ Creates a strong brand Free Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. • Enhance post visibility • Highlight post as “Sponsored” To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

19. LinkedIn Groups Fast-track your company’s reputation as an industry leader Resources ① Start a Group linkedin.com/groups/ ② Learn more about Groups bit.ly/linkedingroups101 ③ More info https://lnkd.in/groupsfaq Benefits ① Create a new community ② Attract thousands of like- minded ③ Increases awareness & engagement ④ Drives traffic and leads ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare 4x More profile views from out-of network 85 New conversations per minute

20. Pulse Publish personalized daily news to the right audience Resources ① Download the app Visit the App Store or Android Play Store ② Visit Pulse bit.ly/visitpulse Benefits ① 380+ million professionals ② Delivers your content to relevant contacts via recommendations ③ Greater visibility with alerts ④ Builds a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

21. SlideShare Discover, share, and present presentations and infographics Resources ① Learn more bit.ly/slideshareforsmbs ② Get started SlideShare.com Benefits ① Reach 70+ million professionals ② Additional outlet to build thought leadership ③ Traffic and lead generator ④ Builds a strong brand Free Suzanne Tran Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

22. Summary Free hiring tools Request a demo and further explore Talent Solutions bit.ly/contacttalentsolutions You & Company Candidate Connections Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare +

23. Summary Paid hiring tools You & Company Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare Request a demo and further explore Talent Solutions bit.ly/contacttalentsolutions Candidate Connections Advertisement (Work With Us Ads) Employer Branding (Career Pages) Job Posting (Job Slots) Sourcing (Recruiter) +

25. Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles Advertising Work With Us Ads Build Career Page Post Jobs on Job Slots Sourcing candidates Recruiter Get seen when candidates research or connect with one of your employees. Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs, Career Page, and other destinations 1 2 3 Reach passive talent based on action Feature your most relevant jobs Strengthen your talent pipeline

26. Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles Advertising Work With Us Ads Build Career Page Post Jobs on Job Slots Sourcing candidates Recruiter Ideas: Market your job on… ① Company page – Company Update ② Employee profiles – Status Updates ③ Groups – Open Jobs posting No Free Ads

28. Career Pages Personalized experience just for candidates Advertising Work With Us Ads Paid: Career PageFree: Company Page Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 1 Acme ACME Founded in 2003, ACME is the largest mobile phone device manufacturing company, headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers and is a Fortune 500 company.

29. Career Pages Personalized experience just for candidates Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2 3 4 Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and more. Personalized for your audience Bring your employer brand to life Get your jobs out to more people Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials. Feature your job posts right where interested prospects can find them — on your company’s Career Pages.

31. Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Job Posts Job Slot Job Post Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited edits and interchangeable jobs. Promotes just 1-job posting with minimal modifications. Post for 30- days. Posting time Up to 12 months 30 days Interchangeable jobs posting Data ownership (personal vs. company account) Cost $1500 / Job Slot (more cost efficient) $200 - $500 / Job Post

32. Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on homepage Attract new prospects with personalized job postings qualified candidates will see right on their homepages. Feature Jobs on Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs. Job Slots and Posts

33. Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Feature Jobs on Jobs homepage Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you. Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox. Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs. Job Slots and Posts

35. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

36. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

37. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2

38. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2 3

39. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2 3 4

40. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Spotlights Easily prioritize warm leads, based on their relationship insights from LinkedIn Not available View candidates who follow your company page or publicly interacted on your Sponsored Updates or Job Posts. View candidates who applied to your LinkedIn Jobs. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2 3 4 5

41. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Advance Search Apply search filters to cut through to the best candidates Sourcing candidates Recruiter PaidFree

44. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Bypass Search Limitations Gain access to more search results PaidFree Sourcing candidates Recruiter

45. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page InMail Messages Contact candidates with InMail (no introduction or contact info required) 150 InMails / mo. + mass mail + templates 1st degree connections only Patrick smith Katy Homanick Lou Binder Sourcing candidates Recruiter PaidFree Followers are 2x more likely to respond to an InMail 2x

46. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Projects Manage your jobs and organize candidates Your clipboard keeps you from losing track of candidates. Save search results to your clipboard, or a project from the search results list Summary activities reports shows who you’ve messaged, saved searches and profiles, and more. Sourcing candidates Recruiter

47. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Spotlight Engaged with your talent brand Surfaces candidates who follow your company page or interacted with your sponsored updates or job posts. Previously applied to your LinkedIn Jobs Surfaces candidates in your search results who have applied to your company via LinkedIn Jobs. Sourcing candidates Recruiter Engage with candidates who… Company connections People who are 1st degree connections of employees at your company. Competitors’ talent pools People from the top 10 companies and schools your competitors source from. Recruiting activity from your company People who have had some action taken on them by recruiters at your company using LinkedIn Recruiter.

48. Summary Free & paid hiring tools You & Company Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare Request a demo and further explore Talent Solutions bit.ly/contacttalentsolutions Candidate Connections Advertisement (Work With Us Ads) Employer Branding (Career Pages) Job Posting (Job Slots) Sourcing (Recruiter) +

49. Thank You! LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates Call 855-655-5653 or visit bit.ly/contacttalentsolution s Sankar Venkatraman Global Product Evangelist Linkedin.com/in/sankarvenkatraman