The LinkedIn team recently compared about 100 companies’ Net Promoter Scores (NPS) to their InDemand Rankings, and confirmed that happier employees make your company a more desirable place to work. Click through to see why companies with higher NPS scores are more likely to be InDemand. See the full Most InDemand Employers list: http://linkd.in/16NfLvj Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0 Follow our LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. The Secret to Becoming an
InDemand Employer: Happy and
Connected Employees

2. ©2013 LinkedIn Corporation. All Rights Reserved.
Did you know that this…

3. ©2013 LinkedIn Corporation. All Rights Reserved.
Equals this…

4. Yes, happy employees make your company
look more desirable.

5. To prove this, we looked at the correlation of
two metrics for ~100 companies
©2013 LinkedIn Corporation. All Rights Reserved.

6. Promoter
Employees
Detractor
Employees
Companies with happy employees,
“promoters,” have higher Net Promoter Scores
Employee
Net Promoter
Score (NPS)
We surveyed 5,036 members in Q1 2013 and asked “On a scale of 0 to 10, how likely would you be to recommend your current company as an
employer to other professionals with backgrounds similar to your own? 0 means “Not at all likely,” 5 means “Neutral” and 10 means “Extremely
likely.”
Promoters selected 9 or 10 on this scale; Detractors selected 0-6.
©2013 LinkedIn Corporation. All Rights Reserved.

7. Companies that are very sought after on
LinkedIn have high InDemand rankings
Reach
Score
Engagement
Score
InDemand Rankings were calculated in September 2012 based on billions of interactions between members and companies on LinkedIn during the
preceding 12 months (http://talent.linkedin.com/indemand)
©2013 LinkedIn Corporation. All Rights Reserved.

8. We discovered that the higher a company’s
NPS, the more likely they are InDemand
-100 100
50
100
Employee Net Promoter Score
InDemand Rankings
2012 InDemand Rankings and Q1 2013 Net Promoter Scores for ~100 companies

9. Q: What can you do to improve your
NPS and InDemand Rankings?

10. LinkedIn member
A: Encourage your employees to
connect with each other on LinkedIn.

11. We discovered that Promoters are more likely
to be connected to their coworkers on LinkedIn
40% more
internal company connections
than Extreme Detractors
Promoter
Employees
©2013 LinkedIn Corporation. All Rights Reserved.
Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1.
Extreme
Detractor
Employees

12. And Promoters are twice as connected to
Executives at their company
2X more
Internal Executive connections
than Extreme Detractors
Promoter
Employees
Extreme
Detractor
Employees
©2013 LinkedIn Corporation. All Rights Reserved.
Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1.

13. Connections strengthen the bonds between
employees and improve teamwork culture.

14. How connected are your employees?