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talent.linkedin.com | 1
The Power of LinkedIn Career Pages
June 7, 2016

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Speakers

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Agenda
Use Content to Amplify your Employer Brand
5 Steps to Rock your Career Page
Best in Class Examples
Shutterfly’s Story
Q & A

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5 Steps to Rock your Career Page

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Step 1 – Introduce your Employee Value Proposition

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Employee Value Proposition (EVP) Do’s and Don’ts
Do:
• Articulate it quickly and clearly
(You don’t get a second chance
to make a first impression)
• Use consistent language and
images
• Bring the value to life with
examples, testimonials and an
authentic voice
• Differentiate for each unique job
function, if applicable
Don’t:
• Be vague
• Be completely removed from
your company brand
• Mistake your perks for your
culture

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Step 2 – Use Video to bring your story to life

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5 Great Employer Brand Videos
1. This is Zendesk.
2. We are Starbucks.
3. Welcome to Opentable.
4. Working at Kimberly-Clark.
5. We are Sephora.

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Step 3 – Let your Employees reinforce the Story

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Step 4 – Drive traffic to your Career Page
GoPro is Hiring.
We’re looking for adventurous
software engineers

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Step 5 – Engage Candidates through Social Media

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Why do Followers Matter?
Long-term
relationships
Engaged talent
pool
64%
of followers would follow
companies “indefinitely”
61%
of members are more likely to
share information as a result
of following a company
79%
of members are interested in
updates on job opportunities
from companies they follow
Brand evangelists

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Use Content to Promote your Employer Brand
Engage your Follower Base

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Share Employer Brand Content with your Followers
Add your Content Here
Content appears in the News Feed of your Followers

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Employer Brand Content Examples

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Employer Brand Content Examples

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Employer Brand Content Examples

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Employer Brand Content Examples

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Employer Brand Content Examples

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Employer Brand Content Examples

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Employer Brand Content Examples

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When creating content keep these tips in mind
Be conversational
Keep it short – think mobile
Be visual – images and video
Give value with tips and advice
Include a call to action

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Bringing Our Brand to Life
1. Our company
2. Our unique story
3. Our employer brand

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OUR COMPANY

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Who We Are: Shutterfly, Inc. is the leading digital retailer and manufacturer
of high-quality personalized photo products and services, offered
through a family of six main lifestyle brands.
Established: April 1999
2015 Revenue: $1 billion+
2015 Customers: 10 million happy people
Headquarters: Redwood City, CA
©
Our Company: Quick Facts

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OUR STORY

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OUR EMPLOYER BRAND

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Memories Every Day
Create yours. Inspire others.

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Branding Everywhere
Internal Employer Branding:
Engagement & Retention
External Employer Branding:
Recruitment & Attraction
Employee events
Employee programs
Workplace décor/design
Internal communications
Intranet
New hire orientation
Engagement survey
Intern program
Career events
University recruiting
Recruitment marketing
Candidate experience
Social media
Careers/corp website

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Life@Shutterfly

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Tech Recruiting Challenge

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Learn More!
www.linkedin.com/company/shutterfly
@ShutterflyLife
Fb.com/lifeatshutterfly/
@ShutterflyLife
Shutterfly Life
www.shutterflyinc.com

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Q & A
Any Questions?
More info on LinkedIn Career Pages:
http://linkd.in/17c1WNO
Editing your LinkedIn Career Page:
http://linkd.in/1ET6wNK
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