Learn how a strong culture and employer brand at Myntra, India’s leading e-commerce company, helped their recruiting campaigns outperform the industry average by 17x.
Myntra is committed to making fashion and lifestyle products accessible to everyone. The organisation evolved rapidly and wanted to attract a new breed of talented people where innovation and thinking outside the box was a way of life.
Positions spanned across Technology, Supply Chain, Creative, Retail as well as international talent, hence the brand needed to engage employees with messaging tailored to their role and lean heavily on digital and social channels.
Myntra started with demonstrating how they are a great place to work by showcasing values, work culture and cool policies. The brand’s efforts paid off as existing employees began to feel a sense of purpose. Prospective candidates were attracted to join the exciting Myntra journey.
Check out Myntra's LinkedIn Career Page here: https://www.linkedin.com/company-beta/361348/life/