Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reignite Your Pipeline Strategy

1,530 views

Published on

Jessica Boyd from Autodesk and Liz Faralli from LinkedIn share their experience and best practices around building a pipeline for your immediate and long term hiring needs.

You’ll learn how to:

Reach the right professionals for your pipeline when you need it
Attract and engage interested talent more efficiently
Leverage LinkedIn’s Pipeline Builder to source 83% new candidates

Learn more: https://lnkd.in/gqZpFBm

Published in: Recruiting & HR
  • Be the first to comment

  • Be the first to like this

Reignite Your Pipeline Strategy

  1. 1. From funky to Fresh [Prince]: Reignite your pipeline strategy
  2. 2. Jessica Boyd Talent Brand Manager Autodesk
  3. 3. Elizabeth Faralli Senior Product Marketing Manager LinkedIn
  4. 4. What’s been happening at Autodesk? “When a couple recruiters who were up to no good, said they couldn’t find anyone new in the ‘hood’”
  5. 5. Will faced obstacles in West Philly. Autodesk faced obstacles recruiting No one knows what we do Brand Growing new teams and no time Growing Teams Implementing Candidate CRM New Tool
  6. 6. How we were trying to address it • Importing spreadsheets • Leveraging external tools • Mining our ATS (actual Autodesk employees)
  7. 7. How we were trying to address it • Importing spreadsheets • Leveraging external tools • Mining our ATS This wasn’t good enough We needed new, quality people we weren’t getting through other means
  8. 8. This wasn’t just an Autodesk problem
  9. 9. What we heard • Need new candidates • Not more people. More of the right people. • Fill roles now • Fill roles later, faster • Work smarter, not harder
  10. 10. Mid-funnel problem Awareness and interest Leads Aware Unaware Talent Interested Hired Applied
  11. 11. We built a solution that: • Makes it more efficient for recruiters to do their jobs • Provides talent an easy way to express interest • Brings your opportunities to life • Builds a pipeline of the right talent at the right time
  12. 12. Introducing Pipeline Builder “But LinkedIn said: It’s cool - you’ll be Pipeline Builder extraordinaires”
  13. 13. Pipeline Builder works in 3 steps EngageReach Attract
  14. 14. Autodesk built campaigns to show off their #AutodeskLife “We got them early access and when time came near, they built 10 campaigns and the response was clear”
  15. 15. Boston Pipeline Builder
  16. 16. Machine Learning Pipeline Builder
  17. 17. Results “I looked at our performance - we were actually there! Amazing Pipeline Builder extraordinaires”
  18. 18. Will won over his new family and friends. Autodesk won over fresh talent Interested leads
  19. 19. Will won over his new family and friends. Autodesk won over fresh talent 97%83%98%
  20. 20. Autodesk isn’t the only “extraordinaire” 43% Increase in “I’m Interested” engagement 36% Decrease in Cost per Lead • Stand out from the competition • Fill business-critical roles fast • Hire a high volume of talent • Build a long-term pipeline • Find new clients
  21. 21. Autodesk isn’t the only “extraordinaire” 83% of leads had not previously applied to a job at that company • Stand out from the competition • Fill business-critical roles fast • Hire a high volume of talent • Build a long-term pipeline • Find new clients
  22. 22. The secret to Autodesk’s Pipeline Builder success • Partnership • Templates & ROE • “Marketing”
  23. 23. Just like Will became the Fresh Prince of Bel Air, you too can become a Pipeline Builder “extraordinaire”
  24. 24. Q&A Pipeline Builder Case Studies https://lnkd.in/pipelinestudies Get contacted about Pipeline Builder https://lnkd.in/pipelinecontact
  25. 25. Thank You!

×