North Asia Students and Recent Grads | Talent Pool Reports


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Understand the supply and demand for students and new graduates in North Asia. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members.

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North Asia Students and Recent Grads | Talent Pool Reports

  1. 1. Talent Pool Report Students and Recent Graduates North Asia Q1 2014 Key Facts Overview & Methodology Students are using LinkedIn as a starting gate for their professional career, to establish their professional identity, build their network and research potential career opportunities. They recognize LinkedIn is one of the best online tools to help jump-start their professional careers - our student members use LinkedIn every day to research companies, industries, jobs and internships in industries ranging from information technology and consumer goods to Financial services. With the world’s largest professional network we are able to offer a world of Insights about our Student and Recent Graduate members. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. Where should you look for talent? What skills and keywords should you look for? HIGH-DEMAND UNTAPPED SATURATED # of LinkedIn Members DemandIndex LessDemandMoreDemand Tsinghua University (CN) Peking University (CN) Fudan University (CN) City University of Hong Kong (HK) Sun Yat-Sen University (CN) Zhejiang University (CN) Shanghai Jiao Tong University (CN) The Chinese University of Hong Kong (HK) The University of Hong Kong (HK) The Hong Kong Polytechnic University (HK) Strategic Planning English Customer Service Research Teamwork Social Media C++ Project Management Public Speaking Business Strategy Microsoft Office Photoshop The largest student populations on LinkedIn are located in China, Hong Kong, and South Korea The industries that attract the most recent graduates are Financial Services, Information Technology, and Management Consulting Students and Recent Graduates on LinkedIn have increased over 200% since 2011 The most popular degrees are Bachelor of Science, Bachelor of Arts, and Master of Business Administration The most popular fields of study are Computer Science, Business Administration, Economics, and Law
  2. 2. Students and Recent Graduates What are our student members looking for in a job? Most popular schools for Students and Recent Graduates Most popular LinkedIn groups The University of Hong Kong (HK) Tsinghua University (CN) Peking University (CN) Fudan University (CN) Shanghai Jiao Tong University (CN) The Chinese University of Hong Kong (HK) Zhejiang University (CN) The Hong Kong Polytechnic University (HK) China Job Openings, Career and Opportunities China Expats Returnees Jobs China Hr Network Job Openings, Job Leads and Job Connections! The Guanxi Network How can you reach out to this critical talent pool? If you are looking to find students or recent graduates, focus recruitment messaging on excellent compensation and benefits, good work/life balance, strong career path. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? 38% 38% 39% 40% 49% 49% 60% 46% 44% 64% 49% A PLACE I WOULD BE PROUD TO WORK AT CULTURE THAT FITS MY PERSONALITY GOOD WORK/LIFE BALANCE A COMPANY WITH A LONG- TERM STRATEGIC VISION STRONG CAREER PATH EXCELLENT COMPENSATION AND BENEFITS North Asian Professional Students and Recent Graduates36% 30% 33% HAVING A GOOD RELATIONSHIP WITH YOUR COLLEAGUES STRONG EMPLOYEE DEVELOPMENT 39% 35%