1.
Maximize your return on investment
#intalent
with LinkedIn
Moderated by: Alyssa Merwin
Director, SMB Relationship Management, North America
LinkedIn

2.
#intalent
Jay Zaidi
Senior Manager, Recruitment - TMX Group
TMX Group companies provide listing venues,
trading markets, clearing facilities, data products
and other services to the global financial
community.
The challenge:
• Agency spending rampant, processes broken, rogue
hiring was the norm
Building a solution:
• Started with 1 Recruiter seat + 3 Job Slots,
implemented best practices and built confidence one
hiring manager at a time
LinkedIn Products Now:
• 5 Recruiter seats + 21 Job Slots

3.
#intalent
Jay Zaidi
Senior Manager, Recruitment - TMX Group
ROI:
• % of agency hires down to ~9% from a peak of 30%
since 2012.
• Reduced time-to-fill by 15-20% since 2012.
• Cost-per-hire reduced by ~50% since 2012.
• LinkedIn combined with other recruitment initiatives
saves ~$1MM/year.
Use Data to guide all decisions. Learn the business inside and out, and build a practice, not just a function.

4.
Arnaud Kermouche
Manager, Global Talent Acquisition - Uni-Select
Uni-Select is North American leader in distribution
of replacement parts, tools, equipment, paint,
accessories for motor vehicles.
• Auto Parts Plus, Auto Plus, FinishMaster, Beck/Arnley
#intalent
LinkedIn Products:
• 2011: 1 LinkedIn Member Premium Account
• 2012: 1 Gold Career Page + 1 Work With Us Ad + 1
Recruiter Seat + 3 Job Slots
• 2014: 2 Silver Career Pages + 1 Work With Us Ad + 5
Recruiter Seats + 11 Job Slots

5.
#intalent
Arnaud Kermouche
Manager, Global Talent Acquisition - Uni-Select
Our ROI….within 2 years!
• +300% new followers (nearly 9,000)
• +15% applicants MoM
• Talent Brand Index = +30% (highest compared to our
peers)
• +110% monthly job viewers
• Talent Brand Engagement = +90%
Communicate your action plan and results, educate your business partners, optimize your processes and
focus on candidate experience. Then your costs will turn into investment!

6.
Angie McDonald
Vice President of Human Resources - Realogy
The Realogy Franchise Group, the leading
franchisor of real estate brokerages in the world,
including world-renowned brands such as:
#intalent
• Better Homes and Gardens® Real Estate
• Century 21 Real Estate LLC®
• Coldwell Banker®
• Coldwell Banker Commercial®
• ERA®
• Sotheby’s International Realty®
LinkedIn Products:
• 3 Recruiter Seats + 1 Gold Career Page + 25 Job
Slots + Recruitment Ads + Work With Us Ads

7.
If you understand the recruiting needs of your organization you can establish an appropriate solution via LinkedIn
that will assist in achieving success and demonstrate ROI through cost savings and quality hires.
#intalent
Angie McDonald
Vice President of Human R esources - Realogy
ROI:
• Increase in Social Sourcing
• Hiring increased from 0-12% in 1 year
• Lower volume but higher quality candidates
• Ability to convert passive candidates to hires
• Increase in brand awareness
• Decrease in agency spend
• Ability to create Competitive Mapping for hiring
managers

8.
Ashok Tripathy
Global Head & Vice President, Strategic Hiring – Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading Information
Technology, Consulting and Business Process
Services Organization.
#intalent
• Revenues US$ 7.3bn
• Operations in 5 continents, 55 countries and 175+
locations
• Workforce of 140,000+
• Headquarter: Bangalore, India
• Wipro is globally recognized for its commitment to
sustainability.
LinkedIn Products:
• 135 Recruiter Licenses + 1 Gold Career Page + 340
Job Slots + 800,000 Sponsored Jobs

9.
#intalent
Ashok Tripathy
Global Head & Vice President, Strategic Hiring – Wipro Ltd.
Measuring ROI – The S.M.A.R.T way. LinkedIn
influence assessed for each element
• Systems & Process: Recruiter usage Dashboard
• Market Map: Talent Pool & Talent Flow Analytics
• Alignment: Brand Index, Followers & Engagement
• Responsiveness: InMail Response, Cycle time
• Total Cost: Agency Usage data
Wipro is India’s 2nd most inDemand employer
• Moved 9 positions from 11th to 2nd rank in one year
Recommendation:
• ROI is also “Return On Ideas” to derive value for
stakeholders – beyond cost
• Define-Measure-Publish “Value Analytics”
What cannot be measured, cannot be managed.

10.
Maximize your return on investment
#intalent
with LinkedIn
Alyssa Merwin
Director, SMB Relationship
Management,
North America
LinkedIn
Angie McDonald
Vice President of Human
Resources
Realogy
Ashok Tripathy
Global Head & Vice
President, Strategic Hiring
Wipro Ltd.
Arnaud Kermouche
Manager, Global Talent
Acquisition
Uni-Select
Jay Zaidi
Senior Manager,
Recruitment
TMX Group

11.
#intalent
Key Takeaways
1. It’s important to know what you’re trying to
solve for – if you can’t measure it, you can’t
manage it.
2. If your team isn’t used to passive candidate
recruiting, it may take some time. You’ll likely
need to change the way you measure their
success.
3. ROI at LinkedIn is more than just the hard ROI
($$ saved), it’s about the soft ROI as well:
turning your talent acquisition partners into true
business partners.