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Talent InsightsThe Next Generationof Leaders is on LinkedInInsights on our Student membersExecutive SummaryStudents and re...
What are our student members looking for in a job?Percentage who believe each attribute is important when considering a jo...
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US Students and Recent Grads | Talent Pool Report


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See the supply and demand for students in the US, as well as the top factors that students look for in a new job. Useful for college recruiters everywhere!

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US Students and Recent Grads | Talent Pool Report

  1. 1. Talent InsightsThe Next Generationof Leaders is on LinkedInInsights on our Student membersExecutive SummaryStudents and recent graduates are the fastest growingmember segment on LinkedIn. They use LinkedIn toestablish their professional identities, grow their networks,and build relationships with potential employers. LinkedIndata reveals where students are concentrated, wherethey’re going, and the demand for them.• New York, Boston, and LA have the largest currentstudent populations• Bay Area recent grads are most in demand, almost 4times more likely to be approached via direct sourcingthan their LA counterparts• MIT, Caltech, and Stanford have high LinkedInpenetration• Health care, technology, and professional servicesindustries have the most recent graduatesYou can tap LinkedIn to position your brand in front ofthese members at the early part of their careers.OverviewStudents recognize LinkedIn as one of the best tools tojump-start their professional careers. Recent researchshows that 35 percent of students plan to use LinkedIn asa primary source for their job hunt, an 8X increase over thelast two years.*Student members use LinkedIn regularly to researchcompanies, industries, and specific jobs and internships.Showcase your brand and put employment opportunitiesin front of highly engaged and increasingly connectedstudents.Where should you look for talent?• Untapped: These mid-sized markets have relativelylower demand, meaning hiring is likely to be easier• High-Demand: These are the largest markets, whereoverall demand is also highest and hiring may bedifficultWhere are graduates going?Industry information provides unique insights into where newgraduates are headed. LinkedIn network data indicates the top5 industries for this demographic are healthcare, technology,marketing and advertising, education, and financial services.Recent graduate regional supply and demandLinkedIn penetration at top US schoolsStudents and Recent GraduatesUnited StatesMay 201320,000 30,000 40,000 50,000 70,000 100,000 150,000 200,000 300,000 400,000 500,00020304050607080100120150175HIGH-DEMANDUNTAPPEDSATURATEDMembersDemandIndexRegion QuadrantAtlantaAustin, TXBaltimore, MDBostonCharlotte, NCChicagoCleveland/Akron, OHColumbus, OHDallas/Fort WorthDenverDetroitHouston, TXIndianapolis, INKansas City, MOLos AngelesMiami/Fort LauderdaleMilwaukeeMinneapolis-St. PaulNashvilleNew York CityOrange County, CAPhiladelphiaPhoenix, AZPortland, ORProvidence, RIRaleigh-Durham, NCSacramento, CASan DiegoSan Francisco Bay AreaSeattleSt. LouisWashington D.C. MetroMITCaltechStanfordDukeYaleCornellNorthwesternUniversity of ChicagoPrincetonGeorgia Tech73%59%58%52%49%49%49%47%47%46%
  2. 2. What are our student members looking for in a job?Percentage who believe each attribute is important when considering a job opportunity1. Free Student/Entry Level JobsPost your student/internships and entry level roles for free at CheckInUse CheckIn to improve and streamline the campus recruitment experienceCheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency3. Company/Career PageGive students a picture of what it’s like to work for your company with authentic messagesShowcase your employment brand with focused, targeted content4. Targeted AdvertisingDynamically deliver your message to members that fit your opportunity - on and off LinkedInDrive traffic to your career page and jobs, or reach out to passive candidates directlyWant to learn more about how your company is already connected to this talent pool and how you can best leveragethese assets to reach this important talent pool for job opportunities? talent.linkedin.comSource: LinkedIn Student Members July 2012 – Online Survey – 843 respondents*AfterCollege Survey April 2013Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation inthe United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.How can you reach out to this critical talent pool?If you are looking to find Students or recent graduates, focus recruitment messaging on compensation and benefits, work/lifebalance, and strong career advancement opportunities.Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedInallows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passivecandidates already employed in similar jobs.EXCELLENT COMPENSATION & BENEFITSWORK/LIFE BALANCEPLACE I WOULD BE PROUD TO WORKSTRONG CAREER PATHCULTURE FITS PERSONALITYCHALLENGING WORKABILITY TO MAKE AN IMPACTJOB SECURITYUS Students US Professionals58%64%46%51%38%34%37%29%28%27%29%29%30%28%21%27%