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LinkedIn Talent Solutions Product Updates | Q1 2017

To expand your pools of qualified candidates, we've recently announced 3 new product updates — Open Candidates, Apply Starters, and Contractor Targeting.

Learn more about these features and how you can put them to use:
- Visit our product page:
- Get in touch with your LinkedIn Relationship Manager:

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LinkedIn Talent Solutions Product Updates | Q1 2017

  1. 1. LinkedIn Talent Solutions Quarterly Product Updates February 2017
  2. 2. 3 new ways unlock new talent We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open talent pools that will lead to more efficient hiring. The most exciting releases to highlight are: Open Candidates Apply Starters Contractor Targeting Focus on candidates who are open to hearing from recruiters Tap into more qualified candidates for your jobs Quickly identify candidates who may be open to contract work 2x response rate 39% respond in a day 4x response rate
  3. 3. Filter candidates who are ready to make a move. Use the “Open to new opportunities” spotlight to focus on candidates with a strong desire to make a move Boost response rates. Members who have expressed an explicit interest in a role are 2x more likely to respond to your InMails Close reqs faster. Prioritize candidates who are ready to make a move, and whose shared career interests match your role Open Candidates Focus on candidates who are open to hearing from you Members participating 3.5M+ Increase in response rate 2x
  4. 4. “Open to new opportunities” spotlight Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight Hover over the profile card to see a candidate’s specific career interests When candidates in your Projects become open, you’ll receive a notification in product.
  5. 5. Find engaged candidates. 3 in 4 candidates that apply on career sites drop off during the process. On LinkedIn, candidates can now share their profile when they start the application so you can access those who don’t complete it. Access a larger pool of open talent. We surface these candidates in Jobs Management & Recruiter, giving you access to more than double the number of engaged candidates Improve response rates. Apply Starters respond to your InMails four times as often as the average candidate Apply starters Surface candidates who abandon your LinkedIn Job application Increase in candidates for jobs >2x Increase in response rate 4x
  6. 6. Access apply starters in Jobs and Recruiter View apply starters for a specific job post in your Jobs Manager tool. View apply starters who match your Recruiter search in the Past Applicants spotlight. View which roles they’ve applied for, and when.
  7. 7. Reach the contractor workforce at scale See which members have raised their hand for contract work, or whose profile indicates they're likely interested Prioritize your outreach in Recruiter Easily filter by employment type when you perform an advanced search to easily surface contract candidates Fill contract roles faster Avoid wasting InMails on candidates who aren't interested in contract roles Contractor Targeting Quickly identify candidates who may be open to contract work Members identified 4.5M+ Increase in response rate* 2x Respond within a day* 39% *Self-identified contractors
  8. 8. Search for candidates who may be open to contract work and more, with the “Employment Type” filter We identify contractors 2 ways: 1. Self-reported through Open Candidates 2. Predictive algorithm based on LinkedIn profile data Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles To limit your view to self-reported contractors, use the Employment Type filter and the ‘Open to new opportunities’ spotlight together.
  9. 9. Additional Updates Likely to Respond Spotlight InMail Response Rate improvements LinkedIn Career Pages
  10. 10. Search results optimized for time to hire. Filter for those candidates more likely to respond and be hired quickly - especially for those time-sensitive roles. Predictive algorithm. Relevance is based on relationships, insights and member behavior. Boost your response rates. Generate a list of candidates who are more likely to respond to you, based on candidate data and insights around where you’ve seen success before. ‘Likely to respond’ spotlight Focus on candidates more likely to respond to you
  11. 11. ‘Likely to Respond’ spotlight Simply open the spotlight and you will see your results reordered by likelihood to respond. Compare to ‘Total Candidates’ view, which optimizes for relevance matches based on search criteria
  12. 12. InMail Response Rate Improvements Increase the number of candidates who respond to your outreach Higher overall response rate 25% Reduced friction in candidate response process. We improved the candidate notification experience to make it even easier for them to respond to InMails. Updated Recruiter search for more relevant results. We updated the core relevance algorithm, and added two new spotlights, to help you find candidates who are a better fit - and are more likely to respond. Introduced automated email follow-ups. Candidates now receive an automated email follow-up reminder if they haven’t responded in a while.
  13. 13. Next Generation Career Pages The most authentic, personalized experience of your company culture and jobs Reach the right talent: Traffic-driving ads & tailored audience views help you engage high-priority candidates Share your authentic story: “Life” page provides candidates invaluable culture insights from you & your employees Drive quality applicants: “Jobs” page helps talent hone in on the right roles & self-assess fit before applying Measure impact: Robust in-product analytics allow you to see key recruiting results & insights
  14. 14. Next Generation Career Pages: Key Updates Redesigned Analytics allows you to view and export traffic, growth and demographics of company/career page visitors and company followers, as well as engagement metrics for company status updates If you have Enhanced Analytics you can view key recruiting insights, including: ● Talent Attraction: Who is viewing my company page, viewing or applying to my jobs? ● Applicant Behavior: Which company pages are my applicants viewing, which companies’ jobs are they viewing or applying to? Next Gen design ramped to 100% of LinkedIn members on both desktop and mobile
  15. 15. Things you should know Recruiter Updates Jobs Updates Talent Media Updates
  16. 16. Recruiter Search Updates Target your search for the right talent with greater accuracy Boolean support in search filters Hover over a search term to apply a ‘NOT’ command and exclude that term from your search.
  17. 17. Jobs Posting Updates Get qualified applicants through more precise targeting Specify required skills in your Job Posts Get your jobs in front of the right candidates with precision skill targeting that’s easy to use. Jobs now get in front of more quality candidates Targeting algorithm improvements mean that members are 50% more likely to applies to a job they see in JYMBII
  18. 18. Custom Background Spotlight Ad LinkedIn’s most flexible, customizable ad format now has a great new design Complete control over how your brand is presented.. The new ad design offers customizable 300x250 background, call-to-action button, logo, and post-click landing page URL Easy to use. Minimal effort is required from the client, as LinkedIn manages the campaign on their behalf. Increase engagement with unique visuals. Clients can reflect their unique style to stand out from the crowd.
  19. 19. Here’s a summary of all recent product updates ● Open Candidates ● Apply Starters ● Contractor Targeting ● ‘Likely to Respond’ spotlight ● InMail response rate improvements ● LinkedIn Career Pages updates 1. Top Releases 2. Additional Updates 3. Things You Should Know Recruiter ● Boolean buttons ● Browser support updates Jobs ● Jobs posting flow updates ● Job targeting improvements Talent Media ● Custom background spotlight ad
  20. 20. More helpful resources New product landing page: Go to to learn more about all the new product updates Get in touch: If you’d like to get in touch with your LinkedIn Relationship Manager, visit