LinkedIn Jobs:
The Secret Ingredient to your
recruiting strategy

2
Introductions

Agenda
3
Current trends impacting staffing companies1
How to use LinkedIn Jobs to attract and
source the best talent
2
How to drive results to increase placements
and your bottom line
3

LinkedIn: A global pool of talent
6M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
2M+
SAUDI ARABIA
25M+
BRAZIL
128M+
UNITED STATES
OF AMERICA
12M+
CANADA
35M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
2M+
UNITED ARAB EMIRATES
20M+
UNITED KINGDOM
11M+
FRANCE
9M+
ITALY
2M+
BELGIUM
1M+
DENMARK
5M+
TURKEY
6M+
NETHERLANDS
2M+
SWEDEN
8M+
SPAIN
20M+
CHINA
433M+ members
worldwide
+2 new members per second

Professionals use LinkedIn to…
Identity
Build a
professional identity
Network
Connect with
professionals and build their
career
Knowledge
Share and learn industry
trends, tips, and insights

Agencies use paid tools to…
BrandProspect & Promote
• Build trust with candidates and
clients
• Place your firm and jobs in front
of 400M+ members looking for
jobs and talking about business
Recruiting Solutions
• Drive business development
leads
• Drive passive candidate leads
and increase candidate
quality
• Get in front of mobile
members via the news feed
Prospecting
Solutions • Find top candidates and
clients, faster
• Reach out to them directly
• Close more candidates &
clients
Marketing Solutions
Close

2016
Contractor and
Full time talent
trends report
7
* Download the report here

Almost everyone is open to your opportunities
8
84%
of global professionals are
interested in hearing from a
staffing firm.
Whether or not someone is an active or passive candidate, they want to know
about your open roles.

Most talent is passive,
but active talent is on the rise
9
25%
2014
30%
2015
36%
2016
Passive talent
Active talent

Staffing firms:
The resource for contractors landing a new job
10
39%
32%
30%
Got a referral from someone they knew at the
company
Applied through a third-party website or online job
board
Used social professional networks
46%
38%
37%
Got a referral from someone they knew at the
company
A third party recruiter/headhunter/staffing firm
Used social professional networks
Permanent
Contractor

3 ways to apply these trends to your strategy
Give contractors good
service
Compared to full-time candidates,
contractors are more likely to hear
from recruiters who don’t match them
with the right role. Train your
consultants to look for strong signals
that someone is a match.
Position your firm to stand
out from the competition
Have a presence at each step of a
candidate’s journey. Encourage your
teams to share updates on your
firms values, people, culture and of
course, your open jobs
Empower your consultants
to be brand ambassadors
Your consultants are the first touch
point in a candidate’s journey. They
can be the determining factor for
whether candidates work with your
firm or not. This makes your
consultants your most important
asset.

How to use LinkedIn
Jobs to attract and
source the BEST
talent
12

Passive
64%
433M+
Active
36%
members
Note: Active-passive figures come from the 2016 Contractor & Full-Time Talent Trends survey conducted by LinkedIn Research Network.
Agencies turn to LinkedIn Jobs to reach BOTH
active or passive
Job
Boards
Your
agency

How Job Slots work
Candidates will see your jobs in:
When candidates view your
jobs, they are twice as likely to
respond to a recruiter’s InMail
* Additional fee
Post
your job to over 433 million passive
and active candidates. Swap any of
your roles into the same slot, year-
round.
Track
who’s looking at your jobs, who’s
applying, what their skills are, and
what companies they’ve been working
with.
See
qualified candidates applying and
view their LinkedIn profiles. Filter
applicants by location, experience
level, role, and more.
• Their homepage news feed
• Your employee profile pages*
• Your organization’s LinkedIn Career Page*
• Their mobile: LinkedIn.com, LinkedIn Job Search, and
LinkedIn Student apps
• Their InMail right rail
• Jobs homepage and job search
2X

Post your job and automatically recommend the right job to the right candidate
Target top candidates
Harness all the power of LinkedIn’s data
to promote your jobs to just the right
candidates.
Feature Jobs on Career Page
Get the word out about great new jobs on
your company’s Career Page so prospects
can easily find your jobs.
LinkedIn Job Slots
Feature Jobs on Jobs homepage
Get the word out about great new jobs on
your company’s Career Page so
prospects can find their way to you.

Post your job and automatically recommend the right job to the right candidate
Reach candidates in their inbox
Want to take your job posts further?
Amplify your reach by contacting the
right candidates right in their inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn
Job Search App - so you’re sure to be seen by
candidates who are actively searching for jobs.
LinkedIn Job Slots

Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your
Company Page
4. Views a job opportunity
5. Opts in or out

Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

The Job Search Journey
Assess ApplyDiscover

Meet Jenny Jobseeker

Casual Discovery with LinkedIn

Recommendations
- Education
- Experience
- Skills
- Preferences
- Network
- Activity
People who can
connect you to
opportunity
Home: Discovering jobs

A Typical Job Posting
- Text heavy
- Difficult to see
who the job
poster is
- No option to
“Save”
- Application
process daunting

Your “In”
Your Fit
Your Edge
A LinkedIn Job Posting

Apply with LinkedIn: Ease and Convenience

Key Takeaways
29

The candidate’s journey on LinkedIn
Connect
with you or your
consultants
Follow
your company
View
your job
GET
HIRED
View
your Company Page
View
your Career Page
Reach out
to a consultant
Apply
to a job
30

Recruit passive as well as
active candidates.
90% of global professionals
are open to a new job. And
over 50% of people who view
jobs on LinkedIn are passive
candidates.
More of the right candidates
with less effort.
2X your recruiters’ InMail
response rates when
candidates interact with your
job before a recruiter reaches
out.
More qualified people to see
your jobs.
In the past year, monthly job
views on LinkedIn have grown
90%. And monthly job
applications have grown 86%.
How LinkedIn Job Slots
can help you reach
candidates each step of their
journey

Next Steps
32
Update your company page1
Begin posting your jobs2
Continue the conversation with a LinkedIn
executive
3
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions