The LinkedIn "WHY" for Search and Staffing Professionals

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Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.

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The LinkedIn "WHY" for Search and Staffing Professionals

  1. 1. Simon Sinek
  2. 2. The Golden Circle What How Why
  3. 3. The Golden Circle What How Why
  4. 4. What
  5. 5. What How
  6. 6. Why
  7. 7. Why For Who?
  8. 8. Your Leadership
  9. 9. Your Recruiters Your Leadership
  10. 10. Your Customers Your Recruiters Your Leadership
  11. 11. Your Candidates Your Customers Your Recruiters Your Leadership
  12. 12. Your Leadership Why should I spend money on this?
  13. 13. Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  14. 14. Your Customers Why should I hire you vs. another firm? Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  15. 15. Your Candidates Your Customers Why should I respond to you vs. the others? Why should I hire you vs. another firm? Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  16. 16. Candidates Customers Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Recruiters Leadership
  17. 17. Candidates Customers Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  18. 18. Candidates Customers Speed Quality Brand Stewardship Confidence Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  19. 19. Candidates Customers Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  20. 20. Clear Compelling Best in Class Trust Let’s start with the candidates
  21. 21. Who would you trust to help with your next career move?
  22. 22. What does best in class look like? A compelling, audience-centric profile
  23. 23. Photo Value Prop Rich Media Summary Reco’s
  24. 24. What does best in class look like? Network engagement A compelling, audience-centric profile
  25. 25. ! !
  26. 26. Who is staying on your radar? Who appears passionate, engaged and informed? Ac#vity  
  27. 27. What does best in class look like? Broader engagement Net work engagement A compelling, audience-centric profile
  28. 28. Hundreds of thousands of active groups Geography Industry Function Seniority Education Expertise Languages Interests More!
  29. 29. What does best in class look like? Thought leadership Broader engagement Network engagement A compelling, audience-centric profile
  30. 30. A meme spreads or dies in a competitive landscape depending on its relevance ~ Depending on its “stickiness” ~ The same is true for any piece of content
  31. 31. What content will people REMEMBER? What will make them REMEMBER YOU? What will people want to SHARE?
  32. 32. A lot of great content already exists
  33. 33. Content Marketing for Recruiting in 20 Minutes a Day Conduct a mini-interview Blog post based on yesterday’s interview Engage those who responded to the blog Share some curated Content. Add your 2¢ Monday Tuesday Wednesday Thursday Friday Share some curated content. Add your 2¢ Ask & answer questions in relevant LinkedIn groups Share some curated Content. Add your 2¢ Ask & answer questions in relevant LinkedIn groups Share some curated Content. Add your 2¢ Share some curated content. Add your 2¢
  34. 34. What does best in class look like? ! Thought leadership Broader engagement Network engagement A compelling, audience-centric profile
  35. 35. What Makes YOU Stand Out?
  36. 36. What Makes YOU Stand Out? Normal Gourmet
  37. 37. What Makes YOU Stand Out?
  38. 38. What Makes YOU Stand Out?
  39. 39. What Makes YOU Stand Out?
  40. 40. Let’s talk about your customers There are a lot of fish in the sea… Why you? ©2013 LinkedIn Corporation. All Rights Reserved. Speed Quality Brand Stewardship Confidence TALENT SOLUTIONS
  41. 41. How do you cement your relationships with your customers? And get lots of new customers too? Speed Quality Brand Stewardship Confidence It’s more competitive than ever before… What sets you apart from your competition? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  42. 42. Everything you’re doing to elevate yourself in the candidate’s eyes… Also elevates you, and your firm, in your customer’s eyes ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  43. 43. Your customers and your prospective customers see what you do… and they know what it means ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  46. 46. You’re on top of technology You’re on top of your industry You’re positioned for success ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  47. 47. Today and Tomorrow ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  48. 48. Who do they trust with their success? Who do they trust with their brand? Who would you trust if you were in their shoes? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  49. 49. Um… sorry… Why again do you think I have time for all this?? Efficiency Effectiveness Placements Income Do you have ANY IDEA what I’m dealing with over here??
  50. 50. Some Assumptions… You’re already using LinkedIn to recruit You’ve got a big network You likely have some sort of Premium account ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  51. 51. How will a firm-wide solution make me More Efficient More Effective More Money! I’m already pretty damn good you know
  52. 52. 1 Saved searches & alerts Titles, skills, schools, companies, languages and more Build the search once and keep reaping the rewards
  53. 53. 1 Saved searches & alerts 2 One-to-many InMail
  54. 54. 2 One-to-many InMail Personalized delivery ~ Multiple templates Write the InMail once and keep reaping the rewards
  55. 55. 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history
  56. 56. 3 Cross-team tagging, notes & history One source of truth. Always know where you & your colleagues are with every candidate
  57. 57. 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history 4 Job slot flexibility
  58. 58. 4 Job slot flexibility Post, edit, repost, remove… As often as you want
  59. 59. 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history 4 Job slot flexibility 5 Career pages to amplify your brand
  60. 60. 5 Career pages to amplify your brand Shine a light on everything you do
  61. 61. Recruiters tell us…
  62. 62. Your Leadership Customer Retention Recruiter Empowerment Reporting & Data Ownership Profitability
  63. 63. Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income
  64. 64. Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Customer Retention/Growth ✔   Recruiter Empowerment ✔   Reporting & Data Ownership Profitability
  65. 65. Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Customer Retention Recruiter Empowerment Reporting & Data Ownership Profitability
  66. 66. Visibility Ownership Resource allocation Cross pollination Picking up where others left off
  67. 67. What How Why

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