1.
Keen on the Small Screen:
The Power of Mobile for Candidate Experience
Jessie Wiese and Brad Cook
LinkedIn
#intalent

2.
Informatica
The #1 leader in data infrastructure
• Technology leader in all key data
infrastructure categories
• 3650 employees, 28 countries
• Leader in #1 growth sector within
infrastructure software: data
integration and data quality1
• #1 in cloud data integration on SFDC
AppExchange: 5 years in a row
• #1 in customer loyalty rankings2:
8 years in a row
• 96% maintenance renewal rates
1 10.5% CAGR, Gartner Research, March 2013
2 TNS Prognostics
#intalent

3.
Express Scripts
• Top Ranked Pharmacy Benefit
Manager (PBM)
• 30k employees
• 1.4 billion claims processed annually
• Fortune 20
• 53 million prescriptions delivered
annually
• #28 World’s Most Innovative
Companies, Forbes
• #1 in our industry
#intalent

4.
Common Ground
The issue
#intalent

5.
Does candidate experience matter?
Source (and apologies to): Non Sequitur, Wiley Miller 8/28/10
#intalent

6.
Candidate Experience Awards 2011-2014
#intalent

7.
Luxury or necessity?
Who thinks a mobile strategy is a
luxury vs. necessity?
#intalent

8.
Companies are starting to embrace their mobile presence
13
16
18
20
20
20
28
30
34
38
0 5 10 15 20 25 30 35 40 45 50
Source: LinkedIn July/August 2014 Global Recruiting Trends Survey, 4,000+ recruiting professionals
A lot of candidates learn about our opportunities on
mobile devices
Our career site is optimized for mobile
Our job postings are optimized for mobile
We have already seen a lot of candidates apply for
our positions through mobile devices
We have invested adequately in making our recruiting
process mobile-friendly
2014
2013
How recruiting professionals view mobile recruiting:
#intalent

9.
Your candidates are already on mobile…in large numbers
How professionals interact with career opportunities on mobile (includes smartphone or tablet):
11%
24%
21%
60%
53%
62%
74%
72%
67%
64%
58%
22%
45%
43%
0 25 50 75 100
Source: LinkedIn September 2013 survey, 787 US and UK professionals
Have viewed career opportunities sent to their inbox
Have visited a company site to learn about careers
Have browsed career opportunities on job board sites
Have browsed career opportunities on social and
professional networks
Have uploaded a resume to send or attach to a job
application
Have downloaded a company app in order to apply
for a job
Have applied to a job
Active
candidates
Passive
candidates
#intalent

10.
Volume is crazy and getting more…
• >1.3 billion smartphones in four years
• Average 2 smartphones ~ 9 people on
earth
• 3 in 5 job seekers have searched for
jobs on their mobile device in the past
year
• "45% of traffic from (LinkedIn’s)
313 million users comes from mobile”
• 46% of consumers are unlikely to
return to a mobile site if it didn’t work
properly during their last visit
#intalent

11.
The race is over…
PCs
Smartphones
Tablets
Global Device Penetration Per Capita
Source: BII estimates, Gartner, IDC, Strategy Analytics, company filings, World Bank 2013
7%
8%
10%
14%
15%
16%
18%
19%
20%
20%
1%
3%
4%
5%
7%
11%
16%
22%
2%
3%
6%
25%
20%
15%
10%
5%
0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Installed Base of Devices as a % of Global Population
#intalent

12.
66%
of Americans
consume alcohol on
a weekly basis
67%
of 18-34 year olds
drink, knocking back
5.4 drinks on average
in a given week
72%
of 35-54 year olds
drink, knocking back
3.6 drinks on average
in a given week
Consumption increases with income level
#intalent

13.
Interesting stats on why…
Percentage of Mobile Traffic Over 24 Hours
Source: Indeed
60%
50%
40%
30%
20%
10%
0%
12AM 3AM 6AM 9AM 12PM 3PM 6PM 9PM 12AM
• Majority of alcohol consumption
takes place after 7pm
• Same time Job Seekers are
searching for opportunities on their
mobile devices
#intalent

14.
You need to be where the talent is…
• Tech Roles (Dev & QA)
• Sales & Account Management
• Clinical
• Operations
• Enterprise Sales
• Professional Services
• Global
#intalent

15.
What changed in our worlds?
• Major Acquisition ($29b; 13k to
30k employees)
• Tripled locations, quadrupled
complexity
• Increased hiring
• Competitiveness of talent
• Tech savvy end user
• Candidate experience
#intalent

16.
Timeline
2012 2013 Today
• SEO Platforms
• Talent Communities
• Bad Candidate Experience
• Mobile Optimized Career Sites
• Mobile Job Search & Apply
• Improving Candidate Experience
• Mobile Optimized Social Elements
#intalent

17.
The mobile interface problem
The mobile opportunity
#intalent

18.
#intalent

19.
Be easy to do business with
Desktop
#intalent

20.
Be easy to do business with
Mobile
#intalent

21.
Our journey: first steps
May 2012
Launched SEO Career Site
#intalent

22.
Our journey: next steps
July 2013
Launched mobile-optimized Job Search
June 2014
Launched mobile-optimized Apply
#intalent

23.
If you’re going mobile…
Simplify your Apply
Connect your Talent Networks
Be Transparent
Create Company Awareness
Redirect Challenges
Employer Brand in Palm of hand???
#intalent

24.
Advanced analytics
Tracks visitor and application data, as well as behavior
#intalent

25.
Takeaways
• Optimize for the Candidate Experience
• Process Improvements first - Streamline
the Apply
• Responsive design doesn’t solve all
issues
• JobD Length & Formatting (300-400
words max)
• Snacking vs. pigging out
• Mobile Redirect
• Combined Desktop vs. Mobile Metrics
• Lipstick on a pig
#intalent

26.
What’s next
• Engage the talent community via
mobile
• Interviews via mobile
• Engaging managers, employees
and top talent via mobile
• Other mobile Optimized areas:
• Referrals
• Careers blog
#intalent

27.
Summary
• Seamless integration is the key to
success…
• It’s not a nice to have, it’s a must
have…
• Know where your talent hangs out…
• Candidate Experience trumps all
#intalent