Insights and Data: How to engage and recruit the perfect candidate via social media | Talent Connect London 2014

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Learn how Cleveland Clinic Abu Dhabi and Altablue uses social media to engage the right talent and leverages data to understand trends and measure success.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Published in: Recruiting & HR
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Insights and Data: How to engage and recruit the perfect candidate via social media | Talent Connect London 2014

  1. 1. Kevin Ferra Director, Talent Acquisition Cleveland Clinic Abu Dhabi FerraK@ClevelandClinicAbuDhabi.ae Insights and Data: How to engage and recruit the perfect candidate via social media #intalent Rami Zahran Digital Marketing Cleveland Clinic Abu Dhabi ZahranR@ClevelandClinicAbuDhabi.ae
  2. 2. Challenges  2012 •  Project vs. Operating Hospital •  Recruiting a family •  Lengthy offer-to-start time frame •  Fierce competition to hire talent locally •  Global competition for talented SMEs •  Minimal digital media interaction with global community •  Limited global awareness of Abu Dhabi as a destination of choice #intalent
  3. 3. Research, Plan, and Target  Use Data to analyze current hiring patterns #intalent Recruitment occurring in over 60 countries Primary focus on UAE and English speaking countries
  4. 4. Research, Plan, and Target #intalent
  5. 5. Research, Plan, and Target  Use Data to find your “recruitment sweet-spot” #intalent
  6. 6. Collaboration – The Ask Objective Prioritize specific areas •  Volume Recruitment •  Remaining SMEs •  UAE Nationals Solution •  Create brand familiarity •  Brand favorability •  Targeted digital campaigns #intalent
  7. 7. Collaboration – The Ask #intalent Objective •  Candidate insider perspective •  Hiring manager viewpoint •  Career development •  Available opportunities Digitize Job Descriptions
  8. 8. Collaboration – The Ask #intalent Results •  8,400 Views •  18,000 Minutes Watched •  140 Shares •  71 Likes •  0 Dislikes Digitize Job Descriptions
  9. 9. Collaboration – The Ask  Digitize the Recruitment booth Objective Incorporate technology into recruitment stand design Solution •  Have touch screens to enable video content to play •  Use LinkedIn “Check-in” feature to immediately build pipeline
  10. 10. Collaboration  Building Digital Foundations Common goal Launch relevant platforms •  LinkedIn •  Facebook •  Google SEM •  Enhanced website Educate the organization Create different strategies for active and passive candidates #intalent
  11. 11. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership •  Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
  12. 12. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership •  Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
  13. 13. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership •  Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
  14. 14. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership •  Living in Abu Dhabi Targeted posts and advertising Track campaigns, review, improve and optimize
  15. 15. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership Targeted posts and advertising Track campaigns, review, improve and optimize
  16. 16. Collaboration  Digitizing Recruitment Create relevant and engaging content •  Hospital Visuals •  Inspiring the greater mission •  Thought leadership Targeted posts and advertising Track campaigns, review, improve and optimize
  17. 17. 62% YoY increase in website visits #1Most Followed Hospital in MENA 365% Above industry benchmark CTR
  18. 18. Collaboration  What does it mean to us? Expanded our talent network Push content to relevant audience Increase in interested candidates End result: A Broad, but highly targeted audience of engaged candidates
  19. 19. Collaboration  What does it mean to us? 2012 – 57% hiring plan achieved 2013 – 90% hiring plan achieved 2014 – 95% hiring plan achieved 400k candidates in talent pipeline prior to first patient
  20. 20. Key Takeaways Collaborate with Marketing Team Create Targeted Campaigns Create Engaging Content Use Social Media Smartly Use Information to your Advantage
  21. 21. #intalent
  22. 22. #intalent
  23. 23. #intalent
  24. 24. #intalent
  25. 25. #intalent
  26. 26. #intalent
  27. 27. #intalent
  28. 28. #intalent
  29. 29. #intalent
  30. 30. #intalent
  31. 31. #intalent
  32. 32. #intalent
  33. 33. #intalent

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