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InMails: The Good, the Bad and the Ugly [Webinar]

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Learn the good, bad and ugly of InMails in this April 2015 Webinar deck.

Published in: Recruiting & HR
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InMails: The Good, the Bad and the Ugly [Webinar]

  1. 1. 2 What we’ll cover today The Good - what works to generate interest from candidates The Bad - why candidates don't respond to certain approaches The Ugly - how not to use the InMail system *Names, photos, titles & companies have been changed to protect the innocent & guilty alike
  2. 2. 3 Meet your presenters
  3. 3. 4 Different approaches for different candidates
  4. 4. 5 When sending InMails to passive candidates… Do Start a conversation Make it feel personal Include a strong subject line Be brief and to the point Mention shared connections/groups Don’t List all job specifics Include job title or req ID in the subject line Use jargon & biz-speak Ask for a resume right away
  5. 5. Put yourself in your audience’s shoes… 6 Always avoid jargon "You'll be in charge of a team of 50 salespeople and responsible for increasing revenue by 10% in your first year." "When you're not rolling up your sleeves and analyzing sales data with your team, you'll be coaching territory directors on how to perfect their negotiating skills." "You will get hands-on leadership training and learn how to motivate your team to exceed their sales goals."
  6. 6. InMail best practices panel 7 SourceIn, LinkedIn’s premier staffing event 39% response rate
  7. 7. Tara’s InMails over time
  8. 8. 9 The Ugly Hi Peter, I wanted to reach out to you today in regards to your PHP background. My client in the western suburbs is looking for a LAMP Developer with CodeIgniter for a 4+ month contract. Must be a US citizen. They are seeking a candidate that has experience building web applications using PHP in an enterprise environment using both MySQL and Oracle databases. The contracting resource will collaborate closely with staff in the assessment, analysis and requirements gathering for the project and will assist in 1) devising and inserting IT- based tools to replace more manual procedures within and between existing applications and 2) adding a user-friendly, user-specific, feature-laden portal that encompasses all of the web-based office applications. Are you currently open to new opportunities? If so, I'd love to set up a time to speak about your background and the above opportunity! Also, if you know anyone who may be looking for a new opportunity, feel free to send my information to your network. We do offer cash for any referrals that we place! Thank you, Tara Hartnett Technical Recruiter Instant Technology, LLC tel 312.582.2623|fax 312.582.2699 www.instanttechnology.com InMail | Instant Technology, LLC Front-end Developer Opportunity! Tara Hartnett, Technical Recruiter September 3, 2013
  9. 9. 10 The Bad Hi Brad, I hope you had a great holiday weekend! I want to reach out to you today in regards to your resume! I have an opportunity for a Front-end Developer with a client in Chicago, IL! They are seeking a Senior Software Engineer who can deploy innovative solutions for a variety of projects! The focus of this role will be mostly front-end development (HTML, CSS, JavaScript) on responsive/adaptive website projects! Some experience with J2EE and Java on the back-end is preferred! Are you currently looking for new opportunities? If so, it would be great to set up a time to speak about your background and this role in more details! I look forward to hearing from you! Tara Hartnett Technical Recruiter Instant Technology, LLC tel 312.582.2623| fax 312.582.2699 www.instanttechnology.com InMail | Instant Technology, LLC Innovative, Front-end Developer Opportunity! Tara Hartnett, Technical Recruiter January 15, 2014
  10. 10. 11 The Good Hi Tony, Congratulations on your 4 year work anniversary! I am reaching out to you today as I noticed your impressive background in UX web development. As the economy picks up, IT is projected to be one of the fastest growing industries in 2014. If you’re looking to make a career change, I have a remote Web Developer opportunity that gives you the opportunity to work with JavaScript and AngularJS, which would be a great addition to your portfolio. Are you open to a conversation? If so, please hit reply and let’s set up a time discuss further. Best, Tara Hartnett Technical Recruiter Instant Technology, LLC tel 312.582.2623| fax 312.582.2699 www.instanttechnology.com InMail | Instant Technology, LLC Have you thought about your next step? Tara Hartnett, Technical Recruiter December 4, 2013
  11. 11. Now, let’s open the mailbag
  12. 12. 13 Hi Joanna, Even with thousands of restaurants at our fingertips, doesn’t it always feel like our favorite spots – our neighborhood gems! – are the ones that don’t deliver? This startup is the solution. And with your background at LinkedIn, you would be the perfect fit for their city manager role! • Extremely flexible hours: work from anywhere at any time! • Rare opportunity to build out your city’s FIRST TEAM • Proven success & profitability in San Francisco, Seattle and NYC! • Competitive salary, full benefits & transportation cost coverage Let’s schedule a time to chat this Monday! I’m available between 1:00 p.m. and 5:00 p.m. Best, Sarah InMail | People First Recruiting Fast track to leadership! Opportunity to own your market and build a team below you! Sarah Smith, Senior Enterprise Recruiter January 10, 2014
  13. 13. 14 Tara, I recently came across your profile as we have a few connections in common and was intrigued by your current role and some of the success you've had up to this point. I would love to connect to chat about your career path and to fill you in on what's been going on at WEM, specifically in regard to our operations and account management teams. A few good articles to put a little color on our company: Business Today article that ranked us #1 company to work for to advance your career - http://www.businessinsider.com/bestcompaniesforadvancingyourcareer A short video...http://www.youtube.com/watch?wemstaffing Check us out on LinkedIn — www.linkedin.com/wemstaffing Connecting for a quick 5-10 minute call in the next few days would be great. Shoot me the best number to give you a ring at, assuming you have interest. I look forward to hearing from you. Kean InMail | WEM Staffing Let’s Connect Kean Nerve, WEM Staffing April 24, 2014
  14. 14. 15 Tara, I hope this note finds you well! I wanted to reach out to you after viewing your profile; your impressive retail skills really caught my eye! I am always looking to network with bright Sales individuals, and I would like to learn more about you and your career goals. As Quality Search Partners continues to thrive, it never hurts to know more about people in our industry! If you’re interested in networking, please look at my LinkedIn profile and let me know 2-3 times when you are available to talk, as well as a good number to call! Look forward to connecting, Robert InMail | Quality Search Partners What are your plans after graduation? Robert Knight, Senior Recruiter May 5, 2011
  15. 15. 16 Hi Joanna, I was speaking with our Sr. Sales Director, Klayton Kopecky, about some of the highly visible clients on our national team and he mentioned our need for an ambitious person in this space. I took it upon myself to share your profile with him and needless to say he was impressed with your background and experience at WILV 100.3 so that is the reason for my note. I am sure you are busy, but I would value the opportunity to speak with you about our organization and some of the cool initiatives we are working on. How does the beginning of next week look for you? Thanks, Dominic 555-555-5555 InMail | Search Savvy Expertise Request! Dominic Dom, Senior Recruiter February 9, 2010
  16. 16. 17 Hi Joanna, I am a Direct Hire Recruiter for XYZ Firm and have an opportunity for an Inside Sales Representative in the Chicago suburbs that I thought you may be interested in. I have included the details and job description below for your review. If this is an opportunity you would like to pursue, please send me a copy of your resume in MS Word format to van@XYZfirm.com. I look forward to hearing from you! DIRECT HIRE INSIDE SALES: Location: Chicago, IL Shift: 8hr shifts-Monday through Friday-1st shift Pay: Base + Commission structure at $17.50/hr plus commission. (Earning potential up to targeted 60K-65K + in first year). Earnings is driven by sales performance so the potential to earn more is unlimited. Industry: Healthcare –Medical Waste Division Perks: -Industry leader -Medical/Dental coverage, 401k, vacation and personal days, 8 paid holidays, tuition reimbursement programs, and successful employee stock programs. -Multiple opportunities for job advancement within. -Monthly sales contests and incentives. -Excellent culture in a fun and friendly environment. Job duties: -B2B inside sales, Prepping sales contracts, generating leads, full sales process over the phone. -Performance based and metrics driven environment. InMail | XYZ Firm Inside Sales Opportunity Van Monn, Client Services Consultant at XYZ Firm April 25, 2014
  17. 17. 18 Hi Tara, You have a very impressive professional background. Based on your experience I think you could be a great fit for GLC Staffing. Our largest business unit has a strategic and consultative Sales Management position available in our New York office. This position involves the coaching and management of 15+ Business Development/Account Management staff. Before you file this message away with the others, take a look at what makes a sales management career with GLC Staffing truly unique: 5. FUN! – Our Sales Team loves coming to work each day. GLC Staffing’s collaborative environment rewards hard work and strong performance. 4. Exposure to C-Suite Executives – this is your opportunity to directly impact the business decisions of leading global organizations through the coaching and development of your direct reports. 3. Opportunity for Advancement – GLC Staffing loves to promote from within. Development opportunities to senior sales and sales management roles. 2. Work/Life Integration – Our Virtual Sales Process (phone, Webex, Go-to Meeting) means no travel required for you or your direct reports. 1. Compensation – GLC Staffing offers competitive base salaries + annual bonuses + countless company perks + full benefits, 401(k) with employer matching & ample PTO. InMail | GLC Staffing I'd love to interview you! Ran San, Senior Talent Advisor, Sales & Account Management September 8, 2014
  18. 18. 19 Hi Joanna, I am hoping to network with you about an open position Staffing Search has in our Kentucky Office. We are looking for a driven Account Executive (inside/outside sales) to join our team. Great opportunity- offers significant earning potential including a base salary plus uncapped biweekly commissions. Unique opportunity to work in the local market. Would you be open to having a conversation about Staffing Search? *Staffing Search is the X largest IT staffing company in the U.S. *Recognized as one the Best Places to Work *Our sales employees receive both a base salary plus un-capped commission potential Leslie Wa 555.555.5555 InMail | Staffing Search Staffing Search, Kentucky Office Leslie Wa, Recruiter at Staffing Search June 20, 2014
  19. 19. 20 Just ran across your info on LinkedIn and wanted to reach out. I'm a Recruiter in New York and have a client in the loop that's looking to hire a Contract Recruiter. They're a huge international law firm and are looking to hire someone with a couple years of agency experience. It'll start out as a one year contract and will likely eventually go full-time, but they don't have headcount approved right now - hence the contract route. Anyways... not sure if you're happy in your current role or if you're looking to make a move over to the corporate side, but thought I'd drop you a line. Interested in chatting? Best, Terry Jer terryjery@HERservices.com 555.555.5555 InMail | HER Services Hey Tara Terry Jer, Talent Acquisition March 4, 2014
  20. 20. 21 InMail | Start Now Search Quick Question..... Stephanie Sujini, Internal Staffing at Start Now Search November 19, 2014 Hi Joanna, I saw your LinkedIn profile and your background aligns perfectly with the skills we prefer in our Milwaukee office. Start Now Search's compensation package is very competitive with over 25% of our producers earn $150k! I have an opening for someone interested in starting or continuing a career in HR/Staffing, specifically as a Recruiter or Business Development Rep. I am not sure how familiar you are with Start Now Search, but here is a little more about us: *Been in business for X years *Specialize in IT, FA, Healthcare and Government Solutions *1 of the Top X Places to work I wish you continued success! Stephanie stephanie@xyzsearch.com 1 attachment JOB Overview.pdf
  21. 21. 22 Check this out. You would be a great fit! Account Manager Search Co - Santa Monica, California I will be happy to refer you. Just click on Yes on the Job Description page and it will notify the hiring manager that I made the introduction. They will take it from there. http://SearchCo.com/jobs/ITconsulting InMail I Search Co Job Opportunity - Great Fit John Smith I Search Co March 30, 2015
  22. 22. 23 First, thank you for taking the time out of your busy day. I want to first let you know I am not trying to recruit you. I don't use LinkedIn that way. I do believe in the power of networking. I am hoping you might have a referral that would be intrigued by a new recruiting or sales opportunity. We are looking to add a perm recruiter and culture fit to our growing team at DEF. After spending a big chunk of my careers at some of the top IT staffing firms in the country. I wanted to be more then just a number and wanted to work for a company that truly cared about the employee and was flexible on hours not just face time or the bottom dollar. Were more interested in the right personality and drive the skill set we can teach. I can only promise you like the last two people referred to that currently work for us. They will thank for years to come. From flexibility to being part of not just a team but also a family. If you know an individual looking for a change please let me know. Or if you just want to network and use me as a trump card in your back pocket send me your email address and I will send you an invite. Have a great day! Sol Sorenes InMail | DEF Search Networking help staffing consultant search Sol Sorenes, Senior Staffing Consultant November 25, 2013
  23. 23. 24 Hi Joanna, Director, Client Services (Business Development Consultant) Fast Growing Dynamic Entrepreneurial Environment! Chicago and Surrounding Suburbs Our company is experiencing record breaking sales growth with an increase of 40% year over year! We are expanding our team and seeking an influential player to increase revenue by securing new business and expanding our existing client base. Join this dynamic and innovative financial consulting organization and embrace the challenge to sell executive level, project-based financial engagements! Are you highly competitive? Are you a motivated, self-starter sales hunter? XTS Management Solutions, a division XTS Recruiting, specializes in the placement of Senior Finance, Accounting, Program and Project Management Professionals on a project and consulting basis to support mission critical client initiatives. Management Solutions works from the inside, developing a thorough understanding of client challenges, environment and end-game. Our highly skilled Business Development Managers sell complex, project-based financial engagements with strong gross margin potential! If you seek a higher base salary and want to work for a smaller firm with less restructuring then XTS Recruiting is for you. InMail I XTS Recruiting Exciting Growth Oportunity! Wally Wan, Senior Recruiter March 30, 2015
  24. 24. From ugly to great in five minutes 25 Hi Joanna, Our company is experiencing record breaking sales growth with an increase of 40% year over year. Your profile caught my eye, as we are looking to add to our team. With your extensive sales background at CareerBuilder and success you’ve had up to this point in your career, have you thought about your next move? We are seeking an influential player to increase revenue by 10%. This will give you the opportunity to secure new business, as well as expand our existing client base to add to your resume and diversify your skills. With three years of experience under your belt, I’d love to hear more about what you do in your current role and your career goals. Would you have any availability next week on Wednesday to grab a cup of coffee? I look forward to hearing back from you. Best, Wally Wan 555.555.5555 InMail I XTS Recruiting Interested in diversifying your skillset? Wally Wan, Senior Recruiter March 30, 2015
  25. 25. 26 Checklist before hitting send Leverage personal profile information Appeal to passive candidates Include a clear call to action Write to be mobile ready Ask yourself if you would open, read and reply
  26. 26. 27 Thanks for watching! Follow us on social media: talent.linkedin.com/blog #hiretowin

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