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Get Your Team Firing On All Cylinders
With LinkedIn
Erica Fitch
LinkedIn Product Consultant
Haimee Code
LinkedIn Product Consultant
Elke Strecker
Recruitment Manager, Westpac
Group
Sarah Blanchard
Recruitment Manager, Westpac
Group
What are we doing?
How are we doing it?
Why are we doing it?
The Golden Circle – Simon Sinek
“Inspired organizations
think, act and
communicate from the
inside out”
Why
How
What
The Westpac Change Journey
2011 2012 2013 2014 2017
Pre 2012
What was
recruitment
like?
What prompted
LinkedIn
investment?
October 2012
Piloted full
LinkedIn solution
with 15 recruiters
March 2013
40 Hires
$583k Saved
September 2013
125 Hires
$1.86M Saved
October 2013
All 30 recruiters have
Recruiter licenses
January 2014
Graduate team
leverages
LinkedIn as part of
graduate
campaign
March 2014
118 Hires
$1.81M Saved
2017 + Beyond
What’s next for
Westpac?
December 2012
Pilot successfully
renewed and team
moves ahead long
term with LinkedIn
21 Hires
$297k Saved
Start with the WHY
Why
How
What
Why Invest in LinkedIn Success?
Improved ROI
Leverage the best tools
Be best in class
Build a team of passionate domain
specialists
Improve quality of hires
Reduce TIME to hire
Find the best talent
Build long term
talent pools
Improve employee engagement
Lower costs
Stay relevant in the
marketplace
Why Not Just Send Everyone to Training?
Why Set and Track Baseline Metrics?
“You Can’t Fix What You Can’t Measure”
Why Incorporate Coaching?
Training
Coaching
87%
Training 22%
Plan for the HOW
Why
How
What
Plan for the How
Identify Challenges
Prioritize
Set Realistic Goals
Achieve and Reward
Identify Challenges & Set Realistic Goals
Performance
Objectives
Targets Initiatives Outcomes
Increase % of
vacancies filled
directly
Increase in cost
avoidance
Increase quality of
hire
Improve retention of
1st year hires
Reduce time to hire
Increase diversity –
WIL, Indigenous &
Accessibility
Move closer to 2017
strategic milestones
Short-term $ benefit
Long term strategy
around talent
education
Increased business
engagement
Formal Launch of LI tool
Briefings with GM and
direct reports around ROI
People Leader Forums –
Celebrate the success
HM Training workshops on
Recruiting for success
Individual team based
coaching
Achieve $ Savings
Increase capability in the
delivery team – Shift to Pro
active
Develop long term talent
pipeline for critical roles
Increase business
engagement and ownership of
talent acquisition
Better Work force planning in
the business
Prioritize
Make Time for High Impact Activities
Team engagement
Sessions
Segment Portfolios
Team based Coaching
Set Baselines
Celebrating Success
High
High
Impact
Effort
Low
Low
Reporting / Tracking
Training
Educate Business
Identify Super Users
Achieve and Reward
 Share the Recruiter Scorecard
 Create incentives – Giftcards, Team Lunches , Quarterly COE recognition
 Additional Learning Opportunities – Influencing / Negotiating
 Leverage Talent Solutions Learning Centre
 Share Business feedback on outstanding performance
 Encourage Certification
 Leverage evaluation and set baseline metrics
Incentivize Your Team to Become High Achievers
Celebrate the WHAT
Why
How
What
The Westpac Change Journey
2011 2012 2013 2014 2017
Pre 2012
What was
recruitment
like?
What prompted
LinkedIn
investment?
October 2012
Piloted full
LinkedIn solution
with 15 recruiters
March 2013
40 Hires
$583k Saved
September 2013
125 Hires
$1.86M Saved
October 2013
All 30 recruiters have
Recruiter licenses
January 2014
Graduate team
leverages LinkedIn
as part of graduate
campaign
March 2014
118 Hires
$1.81M Saved
2017 + Beyond
What’s next for
Westpac?
December 2012
Pilot successfully
renewed and team
moves ahead long
term with LinkedIn
21 Hires
$297k Saved
How To Get Your Team Firing On All Cylinders with LinkedIn | Talent Connect Sydney 2014

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How To Get Your Team Firing On All Cylinders with LinkedIn | Talent Connect Sydney 2014

  • 1. Get Your Team Firing On All Cylinders With LinkedIn Erica Fitch LinkedIn Product Consultant Haimee Code LinkedIn Product Consultant Elke Strecker Recruitment Manager, Westpac Group Sarah Blanchard Recruitment Manager, Westpac Group
  • 2. What are we doing? How are we doing it? Why are we doing it?
  • 3. The Golden Circle – Simon Sinek “Inspired organizations think, act and communicate from the inside out” Why How What
  • 4. The Westpac Change Journey 2011 2012 2013 2014 2017 Pre 2012 What was recruitment like? What prompted LinkedIn investment? October 2012 Piloted full LinkedIn solution with 15 recruiters March 2013 40 Hires $583k Saved September 2013 125 Hires $1.86M Saved October 2013 All 30 recruiters have Recruiter licenses January 2014 Graduate team leverages LinkedIn as part of graduate campaign March 2014 118 Hires $1.81M Saved 2017 + Beyond What’s next for Westpac? December 2012 Pilot successfully renewed and team moves ahead long term with LinkedIn 21 Hires $297k Saved
  • 5. Start with the WHY Why How What
  • 6. Why Invest in LinkedIn Success? Improved ROI Leverage the best tools Be best in class Build a team of passionate domain specialists Improve quality of hires Reduce TIME to hire Find the best talent Build long term talent pools Improve employee engagement Lower costs Stay relevant in the marketplace
  • 7. Why Not Just Send Everyone to Training?
  • 8. Why Set and Track Baseline Metrics? “You Can’t Fix What You Can’t Measure”
  • 10. Plan for the HOW Why How What
  • 11. Plan for the How Identify Challenges Prioritize Set Realistic Goals Achieve and Reward
  • 12. Identify Challenges & Set Realistic Goals Performance Objectives Targets Initiatives Outcomes Increase % of vacancies filled directly Increase in cost avoidance Increase quality of hire Improve retention of 1st year hires Reduce time to hire Increase diversity – WIL, Indigenous & Accessibility Move closer to 2017 strategic milestones Short-term $ benefit Long term strategy around talent education Increased business engagement Formal Launch of LI tool Briefings with GM and direct reports around ROI People Leader Forums – Celebrate the success HM Training workshops on Recruiting for success Individual team based coaching Achieve $ Savings Increase capability in the delivery team – Shift to Pro active Develop long term talent pipeline for critical roles Increase business engagement and ownership of talent acquisition Better Work force planning in the business
  • 13. Prioritize Make Time for High Impact Activities Team engagement Sessions Segment Portfolios Team based Coaching Set Baselines Celebrating Success High High Impact Effort Low Low Reporting / Tracking Training Educate Business Identify Super Users
  • 14. Achieve and Reward  Share the Recruiter Scorecard  Create incentives – Giftcards, Team Lunches , Quarterly COE recognition  Additional Learning Opportunities – Influencing / Negotiating  Leverage Talent Solutions Learning Centre  Share Business feedback on outstanding performance  Encourage Certification  Leverage evaluation and set baseline metrics Incentivize Your Team to Become High Achievers
  • 16. The Westpac Change Journey 2011 2012 2013 2014 2017 Pre 2012 What was recruitment like? What prompted LinkedIn investment? October 2012 Piloted full LinkedIn solution with 15 recruiters March 2013 40 Hires $583k Saved September 2013 125 Hires $1.86M Saved October 2013 All 30 recruiters have Recruiter licenses January 2014 Graduate team leverages LinkedIn as part of graduate campaign March 2014 118 Hires $1.81M Saved 2017 + Beyond What’s next for Westpac? December 2012 Pilot successfully renewed and team moves ahead long term with LinkedIn 21 Hires $297k Saved

Editor's Notes

  1. (TIME: 1 min) HAIMEE: Let us introduce you to the Golden Circle and the question "Why?“. For those of you who are not familiar with this concept, it has been more recently popularised by Simon Sinek in both his books and TED talks. Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon has discovered some remarkable patterns in how they think, act and communicate. Inspired organisations think, act and communicate from the inside out… Do you know your Why? (The purpose, cause, or belief that inspires you to do what you do). This framework is something I want us to leverage to build excellence in your team. Let’s see how we can apply that to get your team firing on LinkedIn.