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How to effectively recruit at the top of the funnel | Talent Connect 2016

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Lou Adler, The Adler Group

If the people you’re attracting aren’t the best in the field, you’re spending too much time weeding out the weak rather than attracting the best. According to industry sage Lou Adler, by using a “less-is-more” sourcing strategy you can not only improve quality of hire, but also complete searches faster and at lower cost.

Session highlights:
Use a marketing campaign approach to achieve a 75% passive candidate response rate.
As long as you know to how to recruit the best, you only need 20 pre-selected passive candidates to make one great hire.
How to get every passive candidate to say a loud “Yes.”
Four metrics that will forever change how you recruit passive candidates.

Check out the best of Talent Connect: http://bit.ly/2e5ojNe

Published in: Recruiting & HR
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How to effectively recruit at the top of the funnel | Talent Connect 2016

  1. 1. ​ Lou Adler ​ CEO and Creator of Performance Based Hiring ​ Author, Hire with your Head | The Essential Guide for Hiring & Getting Hired ​ The Adler Group, Inc. – Performancebasedhiring.com Performance-based Hiring How to Recruit Effectively at the Top of the Funnel
  2. 2. Great Jobs Great Hires Right Strategy+ Workforce Planning+
  3. 3. Great Hires Great Jobs Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+
  4. 4. Great Hires Great Jobs Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+ A Total Talent Market Top 25% Attract & Apply 13 million applications 112 thousand hires •  15% Active •  50% Sourced •  35% Referrals
  5. 5. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+
  6. 6. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+ Surplus Vs. Scarcity Strategy HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar
  7. 7. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+
  8. 8. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Right Strategy+
  9. 9. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Skills Experience Competencies Education Responsibilities Job Description HAVING – Past Performance Profile DOING – Year 1 Grow sales by 10% Launch new product line Build a team in 90 days Evaluate the process Prepare a plan for ___ Design a circuit EVP Becoming Future Strategic Intrinsic
  10. 10. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close
  11. 11. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close
  12. 12. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & CloseHiring Manager Review within 24-48 hours
  13. 13. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close 3rd Degree Strangers Direct Sourcing Cold Calling 1st Degree Co-workers Specialist 2nd Degree Resume DBs Referrals – PERP Acquaintances
  14. 14. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Email2 PERP Text & Social Phone Hiring Manager Meet Ups Just Lunch Networkin g Small Batch Sourcing Requires High Response Rates >50%
  15. 15. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close
  16. 16. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close Flight Nurses – Helping Save Lives Everyday Preparewhitepapers inany color you want Use Your CPA and See the World!
  17. 17. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close
  18. 18. Great Hire Great Job Small Batch Sourcing Top 25% 40-40-20 Test Offers Pre-Close 100% Yes Guerilla Marketing High % Response Phone Convert Prospects è Candidates Interview Exploratory Phone Onsite Negotiate Career Move vs. $$$ Network Proactive Referrals PERP Intake Meeting Objectives EVP Advise, Compare & Close What’s your challenge in getting candidates to respond?
  19. 19. Summary/ Q&A •  The Right Strategy –Scarcity of Talent •  Put the Right People on the Bus •  Spend More Time with Fewer People •  Use Metrics to Track Progress, Not Report •  Sell the Ride, Not the Destination Join us for tomorrow’s session @ 11AM “The Most Important Recruiting App in the World” ​ info@louadlergroup.com ​ Performancebasedhiring.com

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