If you were a potential employee, would YOU call you back? If not, make it your New Year’s resolution to captivate candidates everywhere with your LinkedIn presence. Jason Seiden of Ajax Workforce Marketing shares how you can optimize your profile and enhance your company image and voice on LinkedIn. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. ondensed)
Would you call
yourself back?
How to Build a Knock Out Recruiting Presence on LinkedIn…
Secondary: Reverse Logo on Color Background
When a dark background is necessary, use the Ajax logotype in
white and grey against a color background from the Ajax palette.

2. !
!
Jason Seiden
CEO, Ajax
linkedin.com/in/seiden

3. Agenda
What makes someone attractive?
Why it matters: the future of recruiting
3 steps for owning it
Q&A
@seiden • #hiretowin

4. #hiretowin
@seiden • #hiretowin

5. Let’s say…
@seiden • #hiretowin

6. You are good.
@seiden • #hiretowin

7. You are good.
You are in demand.
@seiden • #hiretowin

8. You are good.
You are in demand.
Your phone starts ringing.
@seiden • #hiretowin

9. You are good.
You are in demand.
Your phone starts ringing.
New job offers!
@seiden • #hiretowin

10. Whose call will
you return first?
@seiden • #hiretowin

11. You: is this a good photo?
Them: can I trust my career to this person?
@seiden • #hiretowin

12. (These are all real people
in HR and recruiting.)
@seiden • #hiretowin

13. A bad profile should keep
you up at night!
@seiden • #hiretowin

14. @seiden • #hiretowin

15. }
Is this a good header?
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Is this summary too long?
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Is this multimedia helpful?
@seiden • #hiretowin

16. }
Is this a good header?
}
Is this summary too long?
And where’s the
company in all this?
}
Is this multimedia helpful?
@seiden • #hiretowin

17. }
Is this a good header?
}
Is this summary too long?
}
Is this multimedia helpful?
How do you build a quality presence?
@seiden • #hiretowin

18. }
Is this a good header?
}
Is this summary too long?
}
Is this multimedia helpful?
How do you build a quality presence?
You track visitors’ reactions.
@seiden • #hiretowin

19. We look through
the window and in the
mirror with different eyes.
@seiden • #hiretowin

20. How do you make sure your
online presence helps you
work more effectively?
@seiden • #hiretowin

21. #1
Know why
@seiden • #hiretowin

22. Message
Impact
Maximize
your voice!
@seiden • #hiretowin

23. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

24. Ajax’s Workforce Marketing Equation
Many recruiters start
and end here. But do
you need “viral”
reach?
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

25. Ajax’s Workforce Marketing Equation
UNDERUTILIZED!
Increasing resonance =
more effectiveness.
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

26. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can we
minimize spend?
@seiden • #hiretowin

27. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can you
share the load
across team
members?
@seiden • #hiretowin

28. #2
Know how
@seiden • #hiretowin

29. 6 steps
maximizing the
WM equation
for
@seiden • #hiretowin

30. 1
2
3
4
5
6
@seiden • #hiretowin

31. Set goal
2
3
4
5
6
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
@seiden • #hiretowin

32. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
3
4
5
6
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
@seiden • #hiretowin

33. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
4
5
6
What
networks can
we win over?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
@seiden • #hiretowin

34. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
5
6
!
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
@seiden • #hiretowin

35. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
What is the
job?
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
What is the
package?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
Execute
6
!
Where will we
engage with
prospects?
How will we
engage the
candidate
from 1st touch
to offer?
@seiden • #hiretowin

36. Set goal
“Uplevel” or
expand the
employee
base?
Strategize
Steal from
competitors
or bring new
people into
our market?
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
Execute
What is the
job?
Where will we
engage with
prospects?
What is the
package?
How will we
engage the
candidate
from 1st touch
to offer?
Measure
Metrics! What
activities did
we do to bring
people in?
What were
the results?
!
Use data to
make
systematic
changes to the
way you build
your profile.
@seiden • #hiretowin

37. #3
know what
to do
@seiden • #hiretowin

38. Networks are profersonal™,
so leverage the team.
inmaps.linkedinlabs.com
@seiden • #hiretowin

39. Match your profile
to your goals.*
*All goals, both individual and shared.
@seiden • #hiretowin

40. @seiden • #hiretowin

41. }
Framing is everything.
@seiden • #hiretowin

42. }
Framing is everything.
}
Don’t bury your lead.
@seiden • #hiretowin

43. }
Framing is everything.
}
Don’t bury your lead.
}
Keep their attention.
@seiden • #hiretowin

44. Shared goals let
everyone be part
of something
bigger than
themselves.
@seiden • #hiretowin

45. …and amplify individual efforts.
@seiden • #hiretowin

46. Use this page to help recruiters reach more people with
consistent, high quality interactions.
@seiden • #hiretowin

47. Use this page to explain what your company does simply and
efficiently.
@seiden • #hiretowin

48. Make it
about the
people!
@seiden • #hiretowin

49. Q&A
@seiden • #hiretowin

50. Be yourself. Be your best.
Jason Seiden, CEO
Ajax Workforce Marketing
!
jason@ajaxwm.com
888 244-6698 x 700
in/seiden • @seiden
@seiden • #hiretowin

51. Don’t miss the
chance to be
RELEVANT
WARM
ENGAGING
CONSISTENT
HIGHLY
VISIBLE
with your
talent brand
For more, go to talent.linkedin.com

52. !!Save!the!Date!!
February 26, 2014
• 24*hour*virtual*conference*
• OnDemand*leadership*and*best*prac=ces*available*24/7*
• Live*chats*with*speakers*and*LinkedIn*product*specialists*
• Scheduled*webcasts*from*
• 9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)*
• 9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST**
• 9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST**
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