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How Fractal Analytics utilised “Job Wrapping” to boost their hiring process


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Learn how you can use LinkedIn’s “Job Wrapping” feature to automate your job postings and improve recruiter productivity.

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Published in: Recruiting & HR
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How Fractal Analytics utilised “Job Wrapping” to boost their hiring process

  1. 1. CASE STUDY How Fractal Analytics utilised “Job Wrapping” to boost their hiring process Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired global Fortune 500 companies and powers their decision-making process with analytics & AI. Fractal has more than 1,200 employees spread across 14 global locations including the United States, UK and India. It has recently been featured as a leader in the Customer Analytics Service Providers Wave 2017 by Forrester Research.
  2. 2. As a rapidly growing organization in a niche segment, Fractal Analytics had to look at their hiring approach more efficiently. With a small team of recruiters and a large number of open roles, they were finding it increasingly difficult to spend quality time engaging with candidates. A large chunk of their time was being spent managing jobs. THE CHALLENGE
  3. 3. Automation was critical to deal with the challenge at hand, and the Job Wrapping feature was the perfect solution for the talent acquisition team at Fractal. Job wrapping is a service that automatically posts jobs from your career site, XML feed, or RSS feed into LinkedIn job slots. This ensures your jobs reach the best candidates on the LinkedIn Jobs Network without requiring manual job postings through LinkedIn Recruiter. THE SOLUTION
  4. 4. THE BENEFITS Increased Candidate Reach – Job wrapping ensured all posted jobs reached the best active and passive candidates without requiring any manual updates. Improved Recruiter Productivity – Automation of job posting, editing and deleting saved time that the recruiters could utilize for talent pipelining efforts. Return on Investment on Job Slots – The team at Fractal could achieve 100% job slot utilization consistently, maximizing exposure for all posted jobs. “The job wrapping process resulted in a significant surge in the relevancy of applicants, which resulted in a more efficient hiring process. Through consistent efforts on LinkedIn, we’ve now built a pipeline of capable candidates which will help with filling future roles faster.” Mili Panicker Sr. Manager - Recruitment
  5. 5. Here are 4 easy tipsfrom the Fractal HR team, on how to make the most of LinkedIn’s Job Wrapping feature - 1. USE CONTENT EFFECTIVELY – tailor the job description to highlight what the candidates could gain from the role and organization. 2. CREATE A FRIENDLY APPLICATION PROCESS – make the application process quick and simple to ensure minimum candidate dropout, resulting in a higher number of applications. 3. MAKE THE MOST OF LINKEDIN CAREER PAGE – consistently post information on the platform about the organization to keep job applicants engaged. 4. TRACK PERFORMANCE REGULARLY – work with the LinkedIn team to regularly check on jobs performance and change variables retrospectively to make the wrapping more effective.
  6. 6. THE RESULTS 58% 16% 70%5X of total hires influenced between Oct’17 to Jun’18 of total offers made were directly sourced from LinkedIn increase in job applications post Job wrapping increase in Career Page follower growth *All performance metrics have been compared for a period of 9 months before and after job wrapping
  7. 7. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 575 million members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business. If you're curious about social recruiting, join us in discovering the possibilities. CONTACT US