How Fractal Analytics utilised “Job Wrapping” to boost their hiring process
How Fractal Analytics utilised “Job Wrapping” to boost
their hiring process
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired global
Fortune 500 companies and powers their decision-making process with analytics & AI. Fractal
has more than 1,200 employees spread across 14 global locations including the United States,
UK and India. It has recently been featured as a leader in the Customer Analytics Service
Providers Wave 2017 by Forrester Research.
As a rapidly growing organization in a niche segment, Fractal Analytics had to look at
their hiring approach more efficiently.
With a small team of recruiters and a large number of open roles, they were finding it
increasingly difficult to spend quality time engaging with candidates. A large chunk of
their time was being spent managing jobs.
Automation was critical to deal with the challenge at hand, and the Job Wrapping
feature was the perfect solution for the talent acquisition team at Fractal.
Job wrapping is a service that automatically posts jobs from your career site, XML feed, or RSS feed
into LinkedIn job slots. This ensures your jobs reach the best candidates on the LinkedIn Jobs
Network without requiring manual job postings through LinkedIn Recruiter.
Increased Candidate Reach – Job wrapping ensured all posted jobs reached the best active and
passive candidates without requiring any manual updates.
Improved Recruiter Productivity – Automation of job posting, editing and deleting saved time
that the recruiters could utilize for talent pipelining efforts.
Return on Investment on Job Slots – The team at Fractal could achieve 100% job slot utilization
consistently, maximizing exposure for all posted jobs.
“The job wrapping process resulted in a significant surge in the
relevancy of applicants, which resulted in a more efficient hiring
process. Through consistent efforts on LinkedIn, we’ve now built
a pipeline of capable candidates which will help with filling
future roles faster.”
Sr. Manager - Recruitment
Here are 4 easy tipsfrom the Fractal HR team, on how to make the most of LinkedIn’s
Job Wrapping feature -
1. USE CONTENT EFFECTIVELY – tailor the job description to highlight what the candidates
could gain from the role and organization.
2. CREATE A FRIENDLY APPLICATION PROCESS – make the application process quick and
simple to ensure minimum candidate dropout, resulting in a higher number of applications.
3. MAKE THE MOST OF LINKEDIN CAREER PAGE – consistently post information on the platform
about the organization to keep job applicants engaged.
4. TRACK PERFORMANCE REGULARLY – work with the LinkedIn team to regularly check on jobs
performance and change variables retrospectively to make the wrapping more effective.
58% 16% 70%5X
of total hires
between Oct’17 to
of total offers
increase in job
increase in Career
*All performance metrics have been compared for a period of 9 months before and after job wrapping
Founded in 2003, LinkedIn connects
the world’s professionals to make
them more productive and successful.
With over 575 million members in
more than 200 countries and
territories worldwide, including
executives from every Fortune 500
company, LinkedIn is the world’s
largest professional network.
offers a full range of solutions to
help organizations in various
stages of growth recruit relevant
talent, build their brand, and grow
If you're curious about social recruiting,
join us in discovering the possibilities.