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Hire, Market, Disrupt: How to Get Debbie Whitehead Head of Resourcing CoE Serco Your Recruiters to Act Like Marketers...
Brand awareness People complete 60% of the decision making process prior to any direct interaction with the brand beca...
Talent attraction is similar to consumer attraction Traditional Marketing Funnel Talent Acquisition Funnel Awareness En...
#intalent
#intalent
#intalent
#intalent
#intalent
3,000 2,500 2,000 1,500 1,000 500 0 9 Serco’s Students and Grads follower base in the Middle East has grown by 18...
#intalent
#intalent
#intalent
Serco’s total follower base globally has grown by 55% in 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 ...
Hire, Market, Disrupt: How to Get Your Recruiters to Act Like Marketers | Talent Connect London 2014
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Hire, Market, Disrupt: How to Get Your Recruiters to Act Like Marketers | Talent Connect London 2014

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At the core of many successful proactive recruitment strategies are structures that mirror marketing strategy. Move from reactive to proactive, by thinking and acting like marketers.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Published in: Recruiting & HR
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Hire, Market, Disrupt: How to Get Your Recruiters to Act Like Marketers | Talent Connect London 2014

  1. 1. Hire, Market, Disrupt: How to Get Debbie Whitehead Head of Resourcing CoE Serco Your Recruiters to Act Like Marketers #intalent Marcus Clavin Head of Brand & Reputation Serco Holly Middlemiss, Talent & Social Media Resourcer- Technology ASOS Lauren Fogarty Global Solutions Team Lead LinkedIn
  2. 2. Brand awareness People complete 60% of the decision making process prior to any direct interaction with the brand because of the level of AWARENESS they have with your brand.
  3. 3. Talent attraction is similar to consumer attraction Traditional Marketing Funnel Talent Acquisition Funnel Awareness Engage Leads Hire Awareness Engage Consideration Buy
  4. 4. #intalent
  5. 5. #intalent
  6. 6. #intalent
  7. 7. #intalent
  8. 8. #intalent
  9. 9. 3,000 2,500 2,000 1,500 1,000 500 0 9 Serco’s Students and Grads follower base in the Middle East has grown by 185% in the past year Source: LinkedIn site data as of Oct. ‘14 Serco’s ME Students & Grads Total Follower Base
  10. 10. #intalent
  11. 11. #intalent
  12. 12. #intalent
  13. 13. Serco’s total follower base globally has grown by 55% in 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 13 the past year Source: LinkedIn site data as of Oct. ‘14 Serco’s Total Follower Base

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