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Gamifying your talent selection and employee engagement strategies to win over top talent | Talent Connect 2016

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Michele Lanza, Ketchum

This session will focus on winning strategies we took to impact our diversity numbers, hire top talent and engage our employees. I will share our learnings, failures, successes and innovative approaches that landed us in Fast Company magazine.
http://www.fastcompany.com/3057218/the-future-of-work/you-might-apply-for-your-next-job-by-playing-a-mobile-game

Session highlights:
Use gameification to attract, hire and engage talent.
Make BIG impact on diversity numbers using a shoestring budget.
Activate your employee base to help attract and retain diverse talent.

Published in: Recruiting & HR
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Gamifying your talent selection and employee engagement strategies to win over top talent | Talent Connect 2016

  1. 1. ​ Michele Lanza ​ SVP, North America Talent Acquisition TALENT CONNECT
  2. 2. WHY GAMING? Diversify Talent Pool Attraction Tool Community Engagement
  3. 3. U.S. WORKFORCE DEMOGRAPHICS* *Census Bureau data 52.7 MM 44.6 MM 53.5 MM Millennials (18-34) in the workforce currently Baby Boomers (51-69) in the workforce currently Gen X (35-50) in the workforce currently
  4. 4. KETCHUM NA DEMOGRAPHICS GENDER 73% 27%
  5. 5. 63% Millennials 21% Gen X 14% Baby Boomers KETCHUM NA DEMOGRAPHICS AGE
  6. 6. GAMER DEMOGRAPHICS GENDER 41% 59% Source: http://essentialfacts.theesa.com/Essential-Facts-2016.pdf
  7. 7. 27% under 18 29% 18-35 18% 36-49 26% 50+ 35 Average game player age GAMER DEMOGRAPHICS
  8. 8. EVERYONE + GAMING = ENGAGEMENT!
  9. 9. 100Applicants 3Chosen
  10. 10. RESULTS: HIRING MANAGER PERSPECTIVE I have never had any group of trainees so smart, so engaged and asking really good questions. They pick up on things faster than any group I’ve ever trained. Most creative Fellows group to date “ ” “ ”
  11. 11. RESULTS: CANDIDATE PERSPECTIVE I really liked the interactive and creative aspects. I also liked that recruiters saw our ideas and not just our resumes. I loved it! I liked how it allowed applicants' abilities to shine through and allowed applicants to be creative and interactive. I had a lot of fun participating in the LaunchPad game. I would log into the game at any free moment I had and I thought it was a great learning experience reading other participant's responses. “ ”“ ”“
  12. 12. WHY GAMING? Diversify Talent Pool Attraction Tool Community Engagement

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