Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Employer Branding Journey: Pandora's Story [webcast]


Published on

Employee experience — how your employees experience your company and define your employment brand — isn’t always a priority for talent leaders. But, by cultivating a personalized and diverse culture, Pandora has enhanced its employee experience thereby strengthening its employer brand in a competitive industry.
Join Marta Riggins, Pandora’s Director of Employee Experience & Marketing, for a 45-minutes webcast, where she’ll take you through her journey of:
- Creating leadership buy-in, developing employer branding programs, and measuring their ROI
- Defining employee experience and crafting Pandora’s B2E (Business to Employee) marketing strategy
- Engaging candidates and retaining employees by building a culture of inclusiveness

Learn more about developing a powerful employer brand:

Published in: Recruiting & HR
  • Be the first to comment

  • Be the first to like this

Employer Branding Journey: Pandora's Story [webcast]

  1. 1. Pandora Confidential Enhancing Your Employee Experience & Strengthening Your Employer Brand MARTA RIGGINS 9/7/16
  2. 2. Pandora Confidential Hi, I’m Marta! @mrsriggins music, family, eating, travel, volunteering, cats
  3. 3. Pandora ConfidentialPandora Confidential WE BUILT THIS CITY ON ROCK AND ROLL
  4. 4. Pandora ConfidentialPandora Confidential Elevating Employer Brand Strategy Helpthecompanyrecognizethatouremployerbrandisjustasimportantasour consumerbrand Elevate Employer Brand Strategy: - Tell the story of Pandora, the company - Infuse music and personalization into all aspects recruiting and employee experience - Lead with experience first – from social media, to job posting, to events (Show them, don’t just tell them) - Invest in employee experience - Diversity is not an “and” - Experiment, fail, succeed, repeat
  5. 5. Pandora Confidential Employee Experience = Employment Brand
  6. 6. Pandora Confidential Life at Pandora –LinkedIn
  7. 7. Pandora Confidential Life at Pandora – Job Posting (LinkedIn)
  8. 8. Pandora Confidential8 Life at Pandora – Experiential
  9. 9. Pandora Confidential9 Life at Pandora –
  10. 10. Pandora Confidential LET’S STAY TOGETHER 1
  11. 11. Pandora Confidential The Writing is on the Wall
  12. 12. Pandora Confidential Building a Culture of Inclusiveness
  13. 13. Pandora ConfidentialPandora Confidential EVERYBODY HANDS GO UP
  14. 14. Pandora ConfidentialPandora Confidential SourceInformation - CreateAnEmploymentBrandStrategy - DefineYourCompaniesEmployeeExperience&Culture - Get GoodatStorytelling - Ifat FirstYouDon’tSuccess,PickYourselfUpandTryAgain - MeasureROI Takeaways
  15. 15. Pandora ConfidentialPandora Confidential SourceInformation ROIiskeytosecuringconfidence,buy-inandsecuringadditionalbudget - Get themostbangforyoubuck,buy likea marketer - WorkwithCommsteamtoamplifycompanystorytelling andhelpwith candidateperception - LIEngagementData - EmployeeSurveyData - FindROIinuntraditionalplaces(events,socialmedia,pressarticles,awardsetc.) - DemonstrateROIbeyondyourdepartment–positiveemployerbranduplifts consumerandclientbrandsentiment ABM… Always Be Measuring
  16. 16. Pandora Confidential QUESTIONS?