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 Kasey	
  Hurlbu,	
   	
  @kaseyhurlbu,	
  
	
  Kasey	
  Hurlbu,	
  
CH2M	
  HILL	
  	
  
Global	
  Brand	
  Manager	
  
d...
divorce brand from a
marketing vs. talent mindset
begin the journey of a
thousand conversations
defy the silos
make brand the yin to
strategy’s yang
be the hero
Do Something Awesome | ConnectIn Chicago 2014
Do Something Awesome | ConnectIn Chicago 2014
Do Something Awesome | ConnectIn Chicago 2014
Do Something Awesome | ConnectIn Chicago 2014
Do Something Awesome | ConnectIn Chicago 2014
Do Something Awesome | ConnectIn Chicago 2014
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Do Something Awesome | ConnectIn Chicago 2014

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Kasey Hurlbutt, Global Brand Manager at CH2M HILL, thinks that brand can save the world: if you create experiences that matter. Learn about her journey to bridge the gap between talent and marketing organization to create one authentic talent brand.

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Do Something Awesome | ConnectIn Chicago 2014

  1. 1.  Kasey  Hurlbu,    @kaseyhurlbu,    Kasey  Hurlbu,   CH2M  HILL     Global  Brand  Manager   do  something   awesome  
  2. 2. divorce brand from a marketing vs. talent mindset
  3. 3. begin the journey of a thousand conversations
  4. 4. defy the silos
  5. 5. make brand the yin to strategy’s yang
  6. 6. be the hero

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