1.
AppNexus for Talent Connect
AppNexus Inc. — Confidential2
Brandon Atkinson, Chief People Officer
Lorraine Buhannic, Director, Talent Acquisition Group
October 14, 2015
DNA Hiring @ Scale
#TalentConnect

2.
3 AppNexus Inc. — Confidential
Brandon Atkinson, Chief People Officer
Agenda
Lorraine Buhannic, Director, TAG
Who is AppNexus?
What is DNA Hiring?
How to bring DNA hiring to scale?
• Build the foundation
• Unlock new pools of talent
• Engage leadership

3.
is a technology company whose
cloud-based platform
enables and optimizes
programmatic digital advertising.
10 AppNexus Inc. – Confidential

4.
up to 5MM queries per second
170TB data processed daily at peak
45BN ads served daily at peak
$2.0BN+ spend through our platform in 2014
23 global offices
6 global
datacenters
1000+
employees
Note: Based on unaudited financial information; subject to adjustments and modifications.
AppNexus is THE Scaled Independent Leader
11 AppNexus Inc. – Confidential

5.
DNA hiring: A Story About Mehran
AppNexus Inc. - Confidential – Not for Distribution6
[TALENT CONNECT 2015]
#TalentConnect

6.
Defining AppNexus Global Services DNA
AppNexus Inc. - Confidential – Not for Distribution7
[TALENT CONNECT 2015]
UNWAVERING CUSTOMER LOYALTY
Earn the unwavering loyalty of our customers
by delighting them through every interaction.
We are a team of multi-skilled,
passionate, consultative
problem solvers dedicated to
making our customers massively
successful
while building a world-class
company together.
GENEROUS CROSS-FUNCTIONAL PARTNER
Be generous cross-functional partners committed
to collaboration and the success of all AppNexians.
SCALABLE WORLD-CLASS COMPANY
Contribute to building a world-class company with
scalable operational practices and a powerful culture.
2. HOW DO WE MEASURE OUR SUCCESS?1. WHAT KIND OF TEAM ARE WE?
#TalentConnect

7.
AppNexus Inc. - Confidential – Not for Distribution8
[TALENT CONNECT 2015]
Analytical
Horsepower
Customer
Service
Gene
Rock Star
Potential
Team
Specific
AppNexian
Values
#TalentConnect
Defining AppNexus Global Services DNA
3. HOW DO WE IDENTIFY SERVICES TALENT AT SCALE?

8.
Developing this into a Companywide Hiring Philosophy
AppNexus Inc. - Confidential – Not for Distribution9
[TALENT CONNECT 2015]
VALUES FIRST
We look for people who are driven
to learn and teach,
to make greatness happen
despite obstacles and failure,
to see and improve
the whole system, and
to empower the success of others.
SEEK DIVERSITY
We grow teams of individuals who
have different styles, perspectives,
experience, backgrounds, skills,
and personalities. We believe
diversity, in all its forms, promotes
innovation and creates better
business outcomes.
HIRE FOR POTENTIAL
We recognize that to identify great talent
previous experience is not nearly as important
as capabilities, passions and values – so we
hire for those qualities. We believe in
identifying and investing in those who have
the potential to be truly great.
BE INSPIRED
There is something about everyone we work
at AppNexus with which inspires us in some
way, big or small. It could be a personal
passion, a professional skill, or simply an
infectious optimism. We don’t settle for “the
person can do the job”; we insist on being
inspired!
#TalentConnect

9.
The 2015 Challenge
AppNexus Inc. — Confidential10
[TALENT CONNECT 2015]
773
total
employees
at the end
of 2014
220
New Hires
in 2014
2014 2015
350
New Hires
in 2015
1000+
total
employees
by the end
of 2015
TO DO IN 2015:
Hire 350 people
Fill leadership gaps
Develop talent brand
Enter new talent markets in SF and APAC
Improve data, metrics, and reporting
Improve funnel of diverse candidates
#TalentConnect

10.
What Types of Roles Were We Recruiting?
11
[IMAGE / VISUAL]
[TALENT CONNECT 2015]
AppNexus Inc. — Confidential #TalentConnect

11.
Strategies to Prepare for the 2015 Hiring Surge
AppNexus Inc. — Confidential12
[TALENT CONNECT 2015]
Build the foundation Unlock new pools
of talent
Engage leadership
through data-driven
communication
#TalentConnect

12.
Build the Foundation
AppNexus Inc. — Confidential13
[TALENT CONNECT 2015]
Recruiter Recruiter Recruiter
Pooled Sourcing
Pooled Coordination
Recruiter Sourcer
Coordinator
Recruiter
Coordinator
Sourcer
Coordinator
Recruiter
SQUAD ONE:
SALES/SERVICES
SQUAD TWO:
ENGINEERING
SQUAD THREE:
PRODUCT
Ops Marketing
SUPPORT
Sourcer
#TalentConnect

13.
AppNexus Inc. — Confidential14
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Hire for Potential
Exceeds Expectations
Drives
Clients to results
Rockstar
Potential Uniqueness Analytical
Horsepower
“Digger gene”
Winner’s Head
Proven Ability
Technical excellence
Humility
Committed
Courage
Problem-solving skills
Passion for tech
Experience
Able to explain,
discuss, teach a
complicated
problem
Consultative Nature
System-level
thinking
Optimism
Self-awareness
Tinker with software Technical Orientation
Intellectual Curiosity
AppNexianCustomer Service Gene
Project
Management
Prioritize/Escalate
Authentically caring
True Partner
“Why” before “How”
Communicates Professionally
Obsessive Customer Delivery
FlexibleEmbraces Transparency
Full-throttle
No Jerks
Loves to learn and teach
Do-it-better Gene
#TalentConnect

14.
AppNexus Inc. — Confidential15
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Hire for Potential
#TalentConnect
Competencies
Competencies

15.
AppNexus Inc. — Confidential16
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Tap into Referrals
38%
29%
18%
9%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Employee
Referrals
Direct Apps TAG Sourced Agencies Other
Hire Source - 2015
#TalentConnect

16.
AppNexus Inc. — Confidential17
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Build a Brand
#TalentConnect

17.
AppNexus Inc. — Confidential18
Measuring the right metrics:
• Hiring Velocity
• Hire impact
• Source of hire
• Search of health
• Reasons for decline
[TALENT CONNECT 2015]
Sharing Weekly Results with Executive Team:
Driving Engagement through Data and Communication
#TalentConnect

18.
AppNexus Inc. — Confidential19
Hired over
90 people
in Q1 and Q2
Launched new partnerships with
GWC and Flatiron School
to diversify pipeline of talent
Built presence in APAC
Source: evansdata.com
Improved company-wide
engagement
Results
Grew Company to Almost
1100
[TALENT CONNECT 2015]
Streamlined
engineering and product
hiring experienceMaintained high bar for hiring by
focusing on DNA
#TalentConnect

19.
AppNexus Inc. — Confidential20
Key takeaways
[TALENT CONNECT 2015]
#TalentConnect
Hire for DNA
Get the foundation right
It’s alchemy!
1
2
3

20.
Questions
& Answers
21 AppNexus Inc. — Confidential #TalentConnect

21.
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