Build your Professional Identity and Brand
Rebecca Craig
Strategic Product Consultant

Stacy Takeuchi
Solutions Consultant
Agenda
 Build your professional recruiter brand

 Enhance your online reputation using LinkedIn
 Help strengthen your c...
What is a Brand?

Marketing experts will generally answer along
the lines of "a brand is your image". But a brand

is more...
Why is Your Brand Important?

#intalent
First Impressions Count

#intalent
Build Your Personal Brand Online
#intalent
You Are Your Company’s
Best Brand Ambassador

#intalent
Who Are You More Likely to Engage With?

VS

#intalent
The Structure of Your LinkedIn Profile

Profile Picture

Headline

Public URL

Recent Activity

#intalent
The Structure of Your LinkedIn Profile
Summary

Experience

#intalent
The Structure of Your LinkedIn Profile
Causes you support

Summary

Headline
Skills

#intalent
The Structure of Your LinkedIn Profile

Causes you support & Additional Info
Education
Connections you Follow
What

Summar...
The Structure of Your LinkedIn Profile
Education & Additional Info

Recommendations

#intalent
The Structure of Your LinkedIn Profile
Connections

Groups you’ve joined

#intalent
The Structure of Your LinkedIn Profile
Summary

Headline

#intalent
Four Important Elements of a
Professional, Branded Profile
1: Pick a Professional, Engaging Photo

#intalent
2: Leave a Positive Footprint Behind

#intalent
3: Show People…Don’t Tell People…

#intalent
4: Get Recommended

My experience
as a candidate
was unlike any
other - she
helped me find
my dream job!

Great to work
wi...
Enhance Your Expert Reputation Online By
Engaging With Your Network
Jobs! Jobs! Jobs!
Jobs!

HEY! Here’s a job!

Jobs!

OMG Jobs!
#intalent
Think in Thirds
1/3: Job Opportunities

1/3: Company News and Talent Brand Stories

1/3: Industry News and Personal Intere...
1/3: Share Job Opportunities

#intalent
Your Brand in Action

#intalent
1/3: Share Company News and Talent Brand Stories

#intalent
1/3: Share Industry News and Personal Interests

#intalent
Make Your Updates Count
How Often Should I Share?
FREQUENTLY!
 Most engagement will happen within the
first 48 hours
 An update every couple of ...
How Do I Increase Engagement?

Sharing

Liking
Call
Out/Call to
Action

#intalent
Measure The Impact of Your Brand
Analyze Your Engagement

#intalent
 Dove into the key areas of a profile to enhance your professional brand
 Showcased how status updates build your reputa...
Build Your Professional Identity and Brand | Talent Connect Vegas 2013
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Build Your Professional Identity and Brand | Talent Connect Vegas 2013

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Step out of the shadow of the competition! In this presentation from Talent Connect Vegas 2013, learn how to leverage your LinkedIn profile— as well as other tools on LinkedIn—to build your personal brand as a recruiter.

Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

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Build Your Professional Identity and Brand | Talent Connect Vegas 2013

  1. 1. Build your Professional Identity and Brand Rebecca Craig Strategic Product Consultant Stacy Takeuchi Solutions Consultant
  2. 2. Agenda  Build your professional recruiter brand  Enhance your online reputation using LinkedIn  Help strengthen your company’s overall talent brand presence #intalent
  3. 3. What is a Brand? Marketing experts will generally answer along the lines of "a brand is your image". But a brand is more than just your image. It also includes your customers‘ experience and the expectation you set when doing business with others. In short, it is a promise. – Scott Spanbauer #intalent
  4. 4. Why is Your Brand Important? #intalent
  5. 5. First Impressions Count #intalent
  6. 6. Build Your Personal Brand Online
  7. 7. #intalent
  8. 8. You Are Your Company’s Best Brand Ambassador #intalent
  9. 9. Who Are You More Likely to Engage With? VS #intalent
  10. 10. The Structure of Your LinkedIn Profile Profile Picture Headline Public URL Recent Activity #intalent
  11. 11. The Structure of Your LinkedIn Profile Summary Experience #intalent
  12. 12. The Structure of Your LinkedIn Profile Causes you support Summary Headline Skills #intalent
  13. 13. The Structure of Your LinkedIn Profile Causes you support & Additional Info Education Connections you Follow What Summary Profile Picture Headline Skills Recommendations Groups you’ve joined Public URL Recent Activity Experience #intalent
  14. 14. The Structure of Your LinkedIn Profile Education & Additional Info Recommendations #intalent
  15. 15. The Structure of Your LinkedIn Profile Connections Groups you’ve joined #intalent
  16. 16. The Structure of Your LinkedIn Profile Summary Headline #intalent
  17. 17. Four Important Elements of a Professional, Branded Profile
  18. 18. 1: Pick a Professional, Engaging Photo #intalent
  19. 19. 2: Leave a Positive Footprint Behind #intalent
  20. 20. 3: Show People…Don’t Tell People… #intalent
  21. 21. 4: Get Recommended My experience as a candidate was unlike any other - she helped me find my dream job! Great to work with – brings energy to us all every day Strongest data engineer I have worked with – great to have him in my team We couldn’t have done it without her! He was always professional, managed expectations and delivered huge value to our business #intalent
  22. 22. Enhance Your Expert Reputation Online By Engaging With Your Network
  23. 23. Jobs! Jobs! Jobs! Jobs! HEY! Here’s a job! Jobs! OMG Jobs! #intalent
  24. 24. Think in Thirds 1/3: Job Opportunities 1/3: Company News and Talent Brand Stories 1/3: Industry News and Personal Interests #intalent
  25. 25. 1/3: Share Job Opportunities #intalent
  26. 26. Your Brand in Action #intalent
  27. 27. 1/3: Share Company News and Talent Brand Stories #intalent
  28. 28. 1/3: Share Industry News and Personal Interests #intalent
  29. 29. Make Your Updates Count
  30. 30. How Often Should I Share? FREQUENTLY!  Most engagement will happen within the first 48 hours  An update every couple of days will maximize engagement  2-3 updates per week per audience #intalent
  31. 31. How Do I Increase Engagement? Sharing Liking Call Out/Call to Action #intalent
  32. 32. Measure The Impact of Your Brand
  33. 33. Analyze Your Engagement #intalent
  34. 34.  Dove into the key areas of a profile to enhance your professional brand  Showcased how status updates build your reputation and your company talent brand including best practices for sharing  Gave examples of how you can show off your company’s talent brand through your own profile  Evangelize the message - turn your company into a team of talent brand ambassadors #intalent

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