Build a Championship Team:
Strategies To Motivate and Increase Usage
Kevin DuBay
Product Consultant – Change Manager

Jill...
What Makes a Championship Team?
How are we doing it?

What are we doing?
Why are we doing it?
The Golden Circle – Simon Sinek

Why

“Inspired organizations think,
act and communicate from
the inside out”

How

What

...
#intalent
Special Guest

Jared Weinberg
Bloomingdales, Executive Recruiter
http://www.linkedin.com/in/jaredweinberg

#intalent
The Bloomingdales Story
Recruiter Usage: July-November 2012

Super User

Highly Engaged

Average Usage

Low Usage

Idle Se...
Bloomingdale’s Success
Nov 2012 – July 2013

Super User

Highly Engaged

Average Usage

Low Usage

Idle Seat

#intalent
Start with the WHY

Why
How

What

#intalent
Why Invest in LinkedIn Success?
Lower costs
Stay relevant in the marketplace
Improve utilization/engagement

Reduce TIME t...
Why Not Just Send Everyone to Training?
Results With Training Alone

Super User

Highly Engaged

Average Usage

Low Usage
...
Bloomingdale’s Success
Results with a Change Management Strategy

Super User

Highly Engaged

Average Usage

Low Usage

Id...
Why Set and Track Baseline Metrics?
“You Can’t Fix What You Can’t Measure”
Account Efficiency Rating

Count of User

User ...
Why Incorporate Coaching?

Training

Training

22%

87%

Coaching

*Public Personnel Management Magazine
#intalent
Plan for the HOW

Why
How

What

#intalent
Plan for the How
Identify Challenges

Set Realistic Goals

Prioritize

Achieve and Reward
#intalent
Identify Challenges
Performance
Objectives

Metrics

Targets

Gap

Initiatives

Example:
Improve
response rates
of InMails...
Set Realistic Goals
Develop a Deployment Strategy to Ensure Success

Communications Strategy
• Start with the “why”
• It m...
Achieve and Reward
Incentivize Your Team to Become High Achievers
 Encourage Certification
 Share the Recruiter Scorecar...
Prioritize
Make Time for High Impact Activities
High
Brown Bag

Change Management
Plan

Self-paced learning

Major Project...
Celebrate the WHAT

Why
How

What

#intalent
Become Experts

Get
Certified!

#intalent
#intalent
Build a Championship Team Strategies to Motivate and Increase Usage | Talent Connect Vegas 2013
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Build a Championship Team Strategies to Motivate and Increase Usage | Talent Connect Vegas 2013

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Have you had success with LinkedIn Recruiter, and want to work with your team to drive better usage? In this presentation, Bloomingdales' Jared Weinberg and LinkedIn's Jill Gaynor and Kevin DuBay will show you practical tips to engage your team and help your company maximize ROI for their LinkedIn investment.

Read these 5 Secrets for a Competitive Recruiting Advantage: http://slidesha.re/163DaIv
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

Published in: Business, Education
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Build a Championship Team Strategies to Motivate and Increase Usage | Talent Connect Vegas 2013

  1. 1. Build a Championship Team: Strategies To Motivate and Increase Usage Kevin DuBay Product Consultant – Change Manager Jill Gaynor Strategic Customer Education Specialist Jared Weinberg Bloomingdales, Manager of Recruitment & Development
  2. 2. What Makes a Championship Team?
  3. 3. How are we doing it? What are we doing? Why are we doing it?
  4. 4. The Golden Circle – Simon Sinek Why “Inspired organizations think, act and communicate from the inside out” How What #intalent
  5. 5. #intalent
  6. 6. Special Guest Jared Weinberg Bloomingdales, Executive Recruiter http://www.linkedin.com/in/jaredweinberg #intalent
  7. 7. The Bloomingdales Story Recruiter Usage: July-November 2012 Super User Highly Engaged Average Usage Low Usage Idle Seat #intalent
  8. 8. Bloomingdale’s Success Nov 2012 – July 2013 Super User Highly Engaged Average Usage Low Usage Idle Seat #intalent
  9. 9. Start with the WHY Why How What #intalent
  10. 10. Why Invest in LinkedIn Success? Lower costs Stay relevant in the marketplace Improve utilization/engagement Reduce TIME to hire Find the best talent Leverage the best tools Be best in class Improved ROI #intalent
  11. 11. Why Not Just Send Everyone to Training? Results With Training Alone Super User Highly Engaged Average Usage Low Usage Idle Seat #intalent
  12. 12. Bloomingdale’s Success Results with a Change Management Strategy Super User Highly Engaged Average Usage Low Usage Idle Seat #intalent
  13. 13. Why Set and Track Baseline Metrics? “You Can’t Fix What You Can’t Measure” Account Efficiency Rating Count of User User Utilization Breakdown Good Utilization Rank Low Superior Superior Good Low 0% # of Connections Benchmark Metrics 800+ 20% 40% 60% # of Groups # of Days Logged in Searches Performed Profiles Viewed Profiles Saved (Total Pipeline) InMails Sent InMail Response Rate (%) 30 12 35-45 250 1250-1500 90-95 27-30 8 7 40-50 12 100-200 107 200-300 395 25-50 40 20-25 22 Team Goals Team Avg #intalent
  14. 14. Why Incorporate Coaching? Training Training 22% 87% Coaching *Public Personnel Management Magazine #intalent
  15. 15. Plan for the HOW Why How What #intalent
  16. 16. Plan for the How Identify Challenges Set Realistic Goals Prioritize Achieve and Reward #intalent
  17. 17. Identify Challenges Performance Objectives Metrics Targets Gap Initiatives Example: Improve response rates of InMails InMail Sent InMail Response Rates Increase InMail Response Rates from 2% to 10% 8% Outcomes Conduct a Writing Clinic to help improve effectiveness of InMails sent. #intalent
  18. 18. Set Realistic Goals Develop a Deployment Strategy to Ensure Success Communications Strategy • Start with the “why” • It must be organizationally driven from the top • Communicate it 7 different times in 3 different ways Education Strategy • Conduct a training needs analysis • Create the right training plan for each role • Include coaching in your plan Incentive and Motivation Strategy • Set personal and team goals • Offer rewards for meeting/beating goals • Share successes #intalent
  19. 19. Achieve and Reward Incentivize Your Team to Become High Achievers  Encourage Certification  Share the Recruiter Scorecard  Leverage Talent Solutions Learning Center  Create incentives  Run clinics and brown bag sessions  Leverage evaluation and set baseline metrics #intalent
  20. 20. Prioritize Make Time for High Impact Activities High Brown Bag Change Management Plan Self-paced learning Major Projects Quick Wins Set Baselines Impact TIpsheets Thankless Tasks Fill Ins “How do I?” emails Low Low Effort High #intalent
  21. 21. Celebrate the WHAT Why How What #intalent
  22. 22. Become Experts Get Certified! #intalent
  23. 23. #intalent

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