1.
Get Social: The Importance of Building
your EVP
Petter Nylander
Global CEO
Universum
Andy Taylor
Global Employer Branding Director
Schneider Electric
Laurence Bret - Stern
Sr. Marketing Director EMEA &
LATAM
LinkedIn

2.
The question is easy but the answer is hard.
Employer Brand Misalignment

3.
What CEOs say What HR says
60% SAY CEOs ARE ACCOUNTABLE 26% SAY CEOs ARE ACCOUNTABLE
32% SAY HR is ACCOUNTABLE 58% SAY HR is ACCOUNTABLE

4.
More cooperation needed
DO YOU SEE A NEED FOR CLOSER
COOPERATION WITHIN EMPLOYER BRANDING
BETWEEN THESE STAKEHOLDERS OVER THE
NEXT FIVE YEARS?
WHO’S ACCOUNTABLE?
58 PERCENT ARE
CONFIDENT
GREATER
COOPERATION CAN
BE ACHIEVED.
NOT SURPRISINGLY,
RESPONDENTS SAY
THEY WANT GREATER
COOPERATION
AMONG EMPLOYER
BRANDING
STAKEHOLDERS.

5.
More cooperation needed
HOW DO YOU EXPECT/PREFER THE
ENGAGEMENT LEVEL FROM TOP
MANAGEMENT TO CHANGE FIVE YEARS
FROM NOW?
WHO’S ACCOUNTABLE?
… BUT NO STRONG
CALL FOR MORE
ENGAGEMENT FROM
TOP MANAGEMENT.

6.
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Corporate brand
Employer brand alignment
Employer brandEVP