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Be a Talent Magnate: How Video Can Attract Top Talent

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In our increasingly digital world, it’s crucial to take new approaches in your recruitment marketing. To stand out to the right people, your company needs to develop content that creatively illustrates its values—and perks—to potential candidates. One of the best ways to attract talent is through video. Sounds expensive and hard, but it’s not; sometimes all it takes is a smartphone. Join Nathan Phaneuf, Sr. LinkedIn Talent Brand Consultant, and Autodesk’s Jessica Weiss-Boyd to learn how video content can help your company attract top talent.

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Published in: Recruiting & HR
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Be a Talent Magnate: How Video Can Attract Top Talent

  1. 1. 1 Thanks for joining! The webinar will begin shortly Follow us on social media: talent.linkedin.com/blog #hiretowin
  2. 2. talent.linkedin.com | 1 The Power of Video in Employer Branding January 18, 2017
  3. 3. Housekeeping notes: Please type questions into the Q&A box addressed to All Panelists. Everyone on the line is muted Dedicated Q&A at the end. The presentation & recording will be sent via email after the webinar. #hiretowin 3
  4. 4. Speakers
  5. 5. Agenda Autodesk’s Talent Attraction Strategy Why Video? Best in Class Examples Cost-effective Video Solutions Leveraging Video Across Platforms Q & A
  6. 6. Why Video?
  7. 7. Great Content Tells a Story A relevant, transparent story of what it’s like to work at your company
  8. 8. Why NOT Video? • Makes your culture more transparent and brings your story to life • By 2018, 79% of all internet traffic will be video1 • Video content is retained at a 95% rate (compared to text-based content at a mere 10%)2 • The value of one minute of video equals 1.8 million words3 1 - http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html 2 - http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013/ 3 - http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm 1
  9. 9. 5 Great Employer Brand Videos This is Zendesk What It's Like to be a Starbucks Partner Come Join Us at OpenTable What it's like to work at Kimberly-Clark Sephora's New HR Campaign
  10. 10. OpenTable’s: Come Join Us at OpenTable
  11. 11. The Role of Video in Autodesk’s Talent Attraction Strategy
  12. 12. Using Video to appeal to key talent pools and impact perception Challenge: Autodesk battles a perception problem; Candidates think of them as an 80’s AutoCAD company. Solution: Utilize video to show we are so much more – through powerful stories and the impact prospective candidates can have on our organization.
  13. 13. Pulling it together • Interviews: Prep employees • Have a theme in mind: encourage personal experiences • Show don't tell: Make it personal and catchy • Editing: create a beautiful end product
  14. 14. At Autodesk You Can Change a Life
  15. 15. Cost-effective Video Solutions
  16. 16. Make a Compelling Recruitment Video on a Budget • Equipment: You already have what you need • Content: Record humans being human. • Employee Interviews: get the conversation started • A Day in the Life video: not just talking heads • Editing: the tough part
  17. 17. Leveraging Video Across Platforms
  18. 18. Leverage your video across all of your social channels • With video, your recruiters now have a resource to share with prospective candidates: • Add to Careers Site (if possible) and Job Descriptions • Add to email signatures • Share on LinkedIn and across social platforms – create teaser campaigns • Ask your employees (and brand champions) to share • Ensure leadership takes an active role in sharing
  19. 19. Q & A Any Questions? talent.linkedin.com/blog

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