Charlotte Matthews, Anheuser-Busch InBev
Eric Owski, LinkedIn
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there? We want to help you give your company a unique, genuine voice. Eric Owski, LinkedIn Sr. Product Manager, will share the the vision behind the next generation LinkedIn Career Pages and how they will enable you to connect with and hire the candidates that are the best fit for your organization. You’ll also hear from Charlotte Matthews, Employer Brand Manager at Anheuser-Busch InBev, about how she has brought their new LinkedIn Career Pages to life.
-What it means to have a truly authentic employer brand.
-How to balance authenticity with administrative control using the new LinkedIn Career Pages.
-How to drive measurable results through authenticity and personalization.
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